Search results for " PAGE"

Importance of Webpage Content and Design for Higher Education Export

2021

Higher education export is gaining more and more importance taking into account international competition, the benefits offered by the industry and demographic changes in many countries – the number of local students is reducing due to low birth rates and extensive emigration of young people. There are many academic publications on several aspects related to higher education export. The aim of research is to analyse foreign students’ evaluation on the importance of different organisations’ (universities, agencies dealing with higher education export, ministries) webpage content and design for higher education export. Research methods used: scientific literature review analysis, evaluation o…

2020

The Internet has become one of the main sources of information for university students’ learning. Since anyone can disseminate content online, however, the Internet is full of irrelevant, biased, or even false information. Thus, students’ ability to use online information in a critical-reflective manner is of crucial importance. In our study, we used a framework for the assessment of students’ critical online reasoning (COR) to measure university students’ ability to critically use information from online sources and to reason on contentious issues based on online information. In addition to analyzing students’ COR by evaluating their open-ended short answers, we also investigated the stude…

Searching the Web for conflicting topics: Page and user factors

2013

Web users tend to search only the pages displayed at the top of the search engine results page (the 'top link' heuristic). Although it might be reasonable to use this heuristic to navigate simple and unambiguous facts, it might be risky when searching for conflicting socio-scientific topics, such as potential measures to reduce greenhouse gas emissions. In the present study, we explored the extent to which students consider other Web page characteristics, such as topic relevance and trustworthiness, when searching and bookmarking pages concerning a conflicting topic. We also examined the extent to which prior background knowledge moderates students' behavior. The results revealed that while…

Context-sensitive text mining with fitness leveling Genetic Algorithm

2015

Contextual processing is a great challenge for information retrieval study - the most approved techniques include scanning content of HTML web pages, user supported metadata analysis, automatic inference grounded on knowledge base, or content-oriented digital documents analysis. We propose a meta-heuristic by making use of Genetic Algorithms for Contextual Search (GACS) built on genetic programming (GP) and custom fitness leveling function to optimize contextual queries in exact search that represents unstructured phrases generated by the user. Our findings show that the queries built with GACS can significantly optimize the retrieval process.

Meter for the Quantitative Analysis of Newspaper Sport Material

2016

This article presents a meter for the quantitative analysis of newspaper sport material. The meter makes it possible to measure and classify newspaper sport material in detail. The meter has three levels. The selected level depends on the research purpose and desired measurement accuracy. Measurement can focus on a certain level, or all levels can be used together. Individual variables can also be utilized at a certain level. The three levels with respective level units of observation are: 1) articles, photos, and graphics; 2) sets of articles; and 3) sets of data materials. The use of each level is presented in the article. The article also contains a summary of the newspaper sport materia…

Comprehension effects of signalling relationships between documents in search engines

2010

A key task for students learning about a complex topic from multiple documents on the web is to establish the existing rhetorical relations between the documents. Traditional search engines such as Google(R) display the search results in a listed format, without signalling any relationship between the documents retrieved. New search engines such as Kartoo(R) go a step further, displaying the results as a constellation of documents, in which the existing relations between pages are made explicit. This presentation format is based on previous studies of single-text comprehension, which demonstrate that providing a graphical overview of the text contents and their relation boosts readers' comp…

Robust Neural Machine Translation: Modeling Orthographic and Interpunctual Variation

2020

Neural machine translation systems typically are trained on curated corpora and break when faced with non-standard orthography or punctuation. Resilience to spelling mistakes and typos, however, is crucial as machine translation systems are used to translate texts of informal origins, such as chat conversations, social media posts and web pages. We propose a simple generative noise model to generate adversarial examples of ten different types. We use these to augment machine translation systems’ training data and show that, when tested on noisy data, systems trained using adversarial examples perform almost as well as when translating clean data, while baseline systems’ performance drops by…

Small and medium enterprises web page design: a qualitative study

2012

The present paper is based on the results of seven consumer focus groups developed in Spain. The results are interpreted using an ethnographic summary of each focus group (qualitative approach) and a systematic coding procedure (quantitative approach). The research pursued two major objectives. Firstly, to identify the key design variables for building a successful transactional small and medium enterprises (SME) website. Secondly, the transactional relevance of each key design variable was tested in order to establish priorities according to Spanish online buyers’ preferences. The findings indicate that a SME transactional website should have three main strong points: 1 it must be secure 2…

How online advertising competes with user-generated content in TripAdvisor. A neuroscientific approach

2020

Drawing on cognitive load theory, congruence research, and dual processing models, the purpose of this study is to determine the effectiveness of online advertising in social media. To this end, three separate studies were conducted. First, using eye-tracking and electroencephalography, we examine the differences, based on whether or not an ad is embedded, in subjects’ visual attention and engagement in a TripAdvisor webpage. Our findings showed that synergies between social media content and advertising content positively affect users’ visual attention. A second study, using an online survey, assessed the impact of congruent/incongruent ads on ad recall. A third study, using ey…

Oligo(phenylenevinylene)s with increased electron affinity: 1,3,4-oxadiazoles in the main chain

2001

Stilbenoid chromophores and 2,5-diaryl-1,3,4-oxadiazoles are compounds with wide technical importance. Their intense fluorescence is used in szintillators and optical whiteners and their semiconducting properties makes them valuable emissive or electron conducting layers in organic light emitting diodes (OLED). The synthesis and the electronic spectra of soluble oligo(phenylenevinylene)s with 1,3,4-oxadiazoles in the main chain are presented. The Huisgen reaction of tetrazole-terminated stilbenoid compounds with aromatic acyl chlorides yields model compounds, isophthalic acid dichlorides lead to soluble polymers with well-defined conjugated segments, as can be seen in the electronic spectra…