Search results for " Strategy"

showing 10 items of 764 documents

Software startup education: gamifying growth hacking

2021

Startups seek to create highly scalable business models. For startups, growth is thus vital. Growth hacking is a marketing strategy advocated by various startup practitioner experts. It focuses on using low cost practices while utilizing existing platforms in creative ways to gain more users for the service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking as a practitioner-born topic has not seen much interest among the academia. To both spark interest in growth hacking, and to facilitate teaching growth hacking in the academia, we present two board games intended to serve as an engaging introduction to g…

FOS: Computer and information sciencesService (systems architecture)Knowledge managementgamifyingComputingMilieux_LEGALASPECTSOFCOMPUTINGBusiness modelstartup-yrityksetComputer Science - Computers and SocietypelillistäminenSoftwareohjelmistoalaComputers and Society (cs.CY)digitaalinen markkinointiHackercomputer.programming_languagemarkkinoinnin suunnittelueducationyrityksen perustaminenbusiness.industrysoftwarestartup gamificationComputingMilieux_PERSONALCOMPUTINGstartup educationstartupMarketing strategysoftware startupSPARK (programming language)koulutusGeneral levelmarkkinointikasvuyrityksetliiketoimintaScalabilitygrowth hackingbusinesscomputerhacking
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Generalized Logical Operations among Conditional Events

2018

We generalize, by a progressive procedure, the notions of conjunction and disjunction of two conditional events to the case of n conditional events. In our coherence-based approach, conjunctions and disjunctions are suitable conditional random quantities. We define the notion of negation, by verifying De Morgan’s Laws. We also show that conjunction and disjunction satisfy the associative and commutative properties, and a monotonicity property. Then, we give some results on coherence of prevision assessments for some families of compounded conditionals; in particular we examine the Frechet-Hoeffding bounds. Moreover, we study the reverse probabilistic inference from the conjunction $\mathcal…

FOS: Computer and information sciencesSettore MAT/06 - Probabilita' E Statistica MatematicaComputer Science - Artificial IntelligenceComputer scienceMonotonic functionProbabilistic reasoning02 engineering and technologyCommutative Algebra (math.AC)Conditional random quantitieFréchet-Hoeffding boundCoherent extensionNegationArtificial IntelligenceQuasi conjunction0202 electrical engineering electronic engineering information engineeringFOS: MathematicsCoherent prevision assessmentConditional eventNon-monotonic logicRule of inferenceCommutative propertyAssociative propertyDiscrete mathematicsProbability (math.PR)Probabilistic logicOrder (ring theory)ConjunctionMathematics - LogicCoherence (philosophical gambling strategy)p-entailmentProbabilistic inferenceMathematics - Commutative AlgebraConjunction (grammar)Artificial Intelligence (cs.AI)020201 artificial intelligence & image processingInference ruleNegationLogic (math.LO)Mathematics - ProbabilityDisjunction
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Quasi conjunction, quasi disjunction, t-norms and t-conorms: Probabilistic aspects

2013

We make a probabilistic analysis related to some inference rules which play an important role in nonmonotonic reasoning. In a coherence-based setting, we study the extensions of a probability assessment defined on $n$ conditional events to their quasi conjunction, and by exploiting duality, to their quasi disjunction. The lower and upper bounds coincide with some well known t-norms and t-conorms: minimum, product, Lukasiewicz, and Hamacher t-norms and their dual t-conorms. On this basis we obtain Quasi And and Quasi Or rules. These are rules for which any finite family of conditional events p-entails the associated quasi conjunction and quasi disjunction. We examine some cases of logical de…

FOS: Computer and information sciencesSettore MAT/06 - Probabilita' E Statistica MatematicaInformation Systems and ManagementComputer Science - Artificial Intelligencet-Norms/conormDuality (mathematics)goodman-nguyen inclusion relation; lower/upper probability bounds; t-norms/conorms; generalized loop rule; coherence; quasi conjunction/disjunctionComputer Science::Artificial IntelligenceTheoretical Computer ScienceArtificial IntelligenceFOS: MathematicsProbabilistic analysis of algorithmsNon-monotonic logicRule of inferenceLower/upper probability boundGoodman–Nguyen inclusion relationMathematicsEvent (probability theory)Settore ING-INF/05 - Sistemi Di Elaborazione Delle InformazioniDiscrete mathematicsInterpretation (logic)Probability (math.PR)Probabilistic logicCoherence (philosophical gambling strategy)Generalized Loop ruleComputer Science ApplicationsAlgebraArtificial Intelligence (cs.AI)Control and Systems EngineeringQuasi conjunction/disjunctionCoherenceMathematics - ProbabilitySoftwareInformation Sciences
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Best practices in the Japanese software market

2007

Globalization of software markets is driving software firms to seek market share and growth opportunities from leading software markets in the world. As the second largest software market, Japan offers high growth potential for foreign software firms. In Japan, the information and communication technology industry is the largest market sector, and the size of the software market in Japan was US$131.8 billion in 2004. Despite great opportunities in the Japanese market, entering the market and conducting successful business there can be difficult due to cultural differences between Japan and Western countries. In this multi-case study we focus on nine software firms in order to examine the be…

Factor marketOrganizational Behavior and Human Resource Managementbusiness.industryProduct strategyMass marketingGlobalizationMarket sectorSoftwareEconomicsCustomer satisfactionBusiness and International ManagementMarketingMarket sharebusinessGlobal Business and Organizational Excellence
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Dietary behaviour and competition for vegetal resources in two Early Miocene pecoran ruminants from Central Spain

2012

ABSTRACT Dietary behaviour and competition for resources are investigated for the small-sized ruminants Andegameryx Ginsburg, 1971 and Procervulus Gaudry, 1877 representatives of two largely distinct states of diversification of pecorans. Results obtained from dental microwear and mesowear methodologies are concordant with a mixed feeder strategy for the taxa from the Early Miocene environments of the Iberian Chain (Central Spain). Further, the Spanish taxa investigated had less abrasive diets than their relatives from others similarly aged localities in Europe. This fact raises an important evolutionary uncertainty concerning the traditional characterization of first pecorans as specialize…

FacultativebiologyEcologyved/biologyved/biology.organism_classification_rank.speciesDental WearPaleontologyGeologyBiodiversityProcervulusDiversification (marketing strategy)biology.organism_classificationMesowearTaxonRuminantPecoraTaxonomyGeodiversitas
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The intersection between family dynamics and e-commerce strategy in family businesses: Empirical investigation in China

2021

This book chapter aims to contribute to increase our understanding of how e-Commerce strategy is designed, implemented, and influenced by family dynamics in family businesses, in China. Our research followed an exploratory and qualitative approach to analyse e-Commerce adoption by three Chinese family businesses, two of which were located in Beijing and one in Xinjiang. We used semi-structured interviews with key informants in the firms, focused on business history, business resources, as well as its corporate and e-Commerce strategies, and the family influence on the adoption of such strategies. The interviews were prepared based on the findings of a preliminary review of the literature on…

Family dynamicsSettore SECS-P/07 - Economia AziendaleIntersectionbusiness.industrye-Commerce strategyfamily dynamicsChinese family businesseSociologyE-commerceEconomic geographyChinabusinessfamily businesse
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Analysis of the relationship between start of the rainy season and farmer's sowing strategy in the Niamey area and its impacts on the pearl millet yi…

2009

International audience; Relationship between start of the rainy season and farmer's planting date have been analysed at local scale through in situ daily rainfall records and agronomical measurement provided by on-farm survey at plot scale for 10 villages network located on the mesoscale AMMA-CATCH Niger site during the 2004-2007 rainy seasons. Many classical empirical methods of monsoon onset dectection (e.g. Benoit, Kowal, Sivakumar, Ati, Marteau, Balme, Sultan) and numerical methods based on crop model SARRAH have been compared to the observed farmer's sowing date. Results show that SARRAH and Balme mean onset date are close to sowing date. But spatial and temporal variability of the sow…

Farmer's strategystart of the rainy season[ SDE.MCG ] Environmental Sciences/Global Changes[SDE.MCG] Environmental Sciences/Global Changes[SDU.STU.CL] Sciences of the Universe [physics]/Earth Sciences/Climatology[SDU.STU.CL]Sciences of the Universe [physics]/Earth Sciences/Climatologygrain yield[SDE.MCG]Environmental Sciences/Global Changes[ SDU.STU.CL ] Sciences of the Universe [physics]/Earth Sciences/Climatologypearl milletAMMA-CATCH NigerSowing date
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Revamping Research on Unrelated Diversification Strategy: Perspectives, Opportunities and Challenges for Future Inquiry

2015

With the aim of achieving an advanced understanding of current research on unrelated diversification and providing fruitful groundwork to foster active interchange between disciplinary traditions, this paper detects articles from two relevant research streams; i.e., strategic management and financial economics. We first provide a brief overview of management thinking on unrelated diversification strategy. Then, we present a conceptual map that offers a comprehensive appreciation of unrelated diversification strategy antecedents (i.e., environmental and institutional, organizational value-enhancing, and managerial drivers), implementation process (i.e., managerial complexity, misallocation o…

Finance050208 financebusiness.industry05 social sciencesPrincipal–agent problemUnrelated diversificationSettore SECS-P/08 - Economia e Gestione delle ImpreseInternal capital marketDiversification (marketing strategy)Market powerAgency theory; Diversification premium/discount; Internal capital market; Market power; Strategic flexibility; Unrelated diversification; Business and International Management0502 economics and businessConceptual mapEconomicsDiversification premium/discountStrategic flexibilityStrategic managementMarket powerAgency theoryMarketingBusiness and International ManagementbusinessDiscipline050203 business & management
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To Calculate or To Follow Others : How Do Information Security Managers Make Investment Decisions?

2019

Economic models of information security investment suggest estimating cost and benefit to make an information security investment decision. However, the intangible nature of information security investment prevents managers from applying costbenefit analysis in practice. Instead, information security managers may follow experts’ recommendations or the practices of other organizations. The present paper examines factors that influence information security managers’ investment decisions from the reputational herding perspective. The study was conducted using survey questionnaire data collected from 106 organizations in Finland. The findings of the study reveal that the ability and reputation …

FinanceInternetbusiness.industryuusi talouspäätöksentekotietoturvapolitiikkaInformation securitysecuritydecision-makinginformation systemsdigital economyherding strategyInvestment decisionsyksityisyysinformation security investmentsBusinesstietoturvatietojärjestelmät
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Business Restructuring As A Tool Of Financial Strategy Of A Company

2014

FinanceRestructuringbusiness.industryBusinessBusiness modelFinancial strategyThe 8th International Scientific Conference "Business and Management 2014"
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