6533b82efe1ef96bd12927c3
RESEARCH PRODUCT
Software startup education: gamifying growth hacking
Anssi SorvistoJoonas HimmanenPolina FeshchenkoFurqan JameelJohannes ImpiöTeemu VitikainenRaffaele Luigi PucaJuhani RiskuAbrar HossainPekka AbrahamssonJoni KultanenKai-kristian Kemellsubject
FOS: Computer and information sciencesService (systems architecture)Knowledge managementgamifyingComputingMilieux_LEGALASPECTSOFCOMPUTINGBusiness modelstartup-yrityksetComputer Science - Computers and SocietypelillistäminenSoftwareohjelmistoalaComputers and Society (cs.CY)digitaalinen markkinointiHackercomputer.programming_languagemarkkinoinnin suunnittelueducationyrityksen perustaminenbusiness.industrysoftwarestartup gamificationComputingMilieux_PERSONALCOMPUTINGstartup educationstartupMarketing strategysoftware startupSPARK (programming language)koulutusGeneral levelmarkkinointikasvuyrityksetliiketoimintaScalabilitygrowth hackingbusinesscomputerhackingdescription
Startups seek to create highly scalable business models. For startups, growth is thus vital. Growth hacking is a marketing strategy advocated by various startup practitioner experts. It focuses on using low cost practices while utilizing existing platforms in creative ways to gain more users for the service. Though topics related to growth hacking such as marketing on a general level have been extensively studied in the past, growth hacking as a practitioner-born topic has not seen much interest among the academia. To both spark interest in growth hacking, and to facilitate teaching growth hacking in the academia, we present two board games intended to serve as an engaging introduction to growth hacking for students. peerReviewed
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2021-02-11 |