Search results for " audience"
showing 10 items of 47 documents
Valodniecības aspektu loma žurnāla Forbes rakstu mērķauditorijas sasniegšanā
2018
Šīs disertācijas temats ir lingvistisko un citu aspektu lietojums lasītāju mērķa auditorijas sasniegšanai Forbes žurnāla rakstos. Kopumā, ir novērojams trūkums attiecībā uz pētījumiem, kas saistīti ar lasītāju mērķauditoriju kā galveno faktoru rakstisku darbu veidošanā. Sekojoši, trūkst arī informācijas par tiem faktoriem un instrumentiem, kuru lietošana palīdz sasniegt mērķauditoriju. Tādēļ, šī darba mērķis ir noteikt kādi lingvistiskie un ar tiem saistītie kontekstuālie aspekti tiek izmantoti lasītāju mērķauditorijas sasniegšanā žurnāla Forbes rakstos, kā arī, izanalizēt, kāda ir šo aspektu ietekme uz mērķa auditorijas sasniegšanu. Lai analizētu būtiskās žurnāla iezīmes un autora viedokli…
Sport and Quality of Life
2022
Negli ultimi trent’anni lo sport ha assunto un significato molto rilevante nella vita delle persone e, seppure con notevoli differenze, sia nei paesi a sviluppo economico avanzato, sia in quelli in via di sviluppo. A livello individuale, esso ha costituito un’area di investimento identitario quando ha assunto la forma di sport spettacolo del quale fruire, alimentando la pratica del tifo e il fandom o costituendo il modello di uno stile di vita vincente; ma anche quando ha assunto la forma di pratica del tempo libero attraverso la quale tenersi in forma, facendo crescere, in questo caso, la diffusione di una cultura della salute e del benessere. Si tratta di due modalità di approcciare al co…
Il pubblico del Ritorno del Re in Italia: risultati dell'indagine campionaria
2008
Social Media as an Opinion Formulator: A Study on Implications and Recent Developments
2019
Social media has a great influence on how information reaches us and how we form an opinion based on it. For many users, social media increases the variety of information and ensure its accessibility across different platforms. However, recent years have seen an exponential increase in the power of social media. Most often, the forwarding and sharing of journalistic articles serve the recommendation from the user's point of view, but recently, these platforms have been developed into an echo chamber to transport additional information or even a critical attitude. In addition, the uncontrolled influx of social media in different parts of the world favors phenomena such as fake news and socia…
Predictors of credibility of online media in the spanish polarized media system
2019
Credibility of online news media is facing important challenges: the levelling effect of the digital environment, the changing habits of consumption, polarization of discourses… This scenario makes it relevant to address what features of news brands and news content shape the credibility of contemporary journalism. This article tests a set of items, including journalistic standards, reputation and citizen participation, in order to build predictors involved in credibility judgments. The authors carried on a quantitative survey (n=416), representative of the Spanish online population. Results identified currency of information, inclusion of analysis and context, citation of sources and inclu…
Latvijas Universitātes kultūrvēsturiskais mantojums izstādēs: Bibliotēkas versija
2020
Bibliotēka kā atmiņas institūcija ir atbildīga par savas ‘jumta organizācijas’ kultūrvēsturiskā mantojuma saglabāšanu un pieejamību sabiedrībai. Latvijas Universitātes Bibliotēkas rūpju lokā ir ne tikai LU informacionālais nodrošinājums ikdienā, bet arī pašas Universitātes intelektuālais, zinātniskais un kultūras mantojums ilglaicīgā aspektā. Ar iespējami pilnīgāku ar Universitāti, tās darbību un cilvēkiem saistītu materiālu uzkrāšanu ir par maz, tie ir arī jāapkopo, jāsistematizē, jāapstrādā, jādara pieejami un visbeidzot - jāpopularizē, lai informācija nonāktu apritē un pavērtu iespējas tā tālākai izmantošanai, izpētei, zināšanai, nevis iegultu putekļos. Bibliotēkas devums, kāds pirms pār…
Esports fandom in the age of transmedia: the reception of the overwatch league
2021
In our article, we analyse the ways audiences engage with Overwatch esports and construct their fan relationships. We situate our research into several intersecting theoretical frames. To understand how Overwatch esports audiences engage with the esports through different media and media related practices we apply the framework of transmedia studies in our examination. To better understand how meanings related to esports are constructed through these practices we also draw from research on fandom and fan engagement. We reflect these findings on earlier research on sports fandom and esports viewership, enabling us to identify how Overwatch esports communities relate to traditional sports com…
Audience experience of commercial videos and feature length films : are they universal or culturally mediated?
2017
Audiovisual contents constitute one of the most common ways of communicating information. However, audiovisual products are difficult to study because they integrate a lot of complex communication and artistic elements. Meaning and emotions are conveyed by combining film elements but also narrative elements, music and other audio aspects, which unfold over time and can be used to impact the audiences. Here, the user experience approach is taken to try to understand the relation between the video’s elements and the emotions produced in the audience. Emotions are understood within an appraisal framework where elements of the audiovisual format and content are integrated in memory with previou…
Selecting significant respondents from large audience datasets: The case of the World Hobbit Project
2016
International projects, online questionnaires, or data mining techniques now allow audience researchers to gather very large and complex datasets. But whilst data collection capacity is hugely growing, qualitative analysis, conversely, becomes increasingly difficult to conduct. In this paper, I suggest a strategy that might allow the researcher to manage this complexity. The World Hobbit Project dataset (36,109 cases), including answers to both closed and open-ended questions, was used for this purpose. The strategy proposed here is based on between-methods sequential triangulation, and tries to combine statistical techniques (k-means clustering) with textual analysis. K-means clustering pe…
Performing sound of the past: Remix in electronic dance music culture
2014
The term remix, defined as an activity of taking data from pre-existing materials to combine them into new forms according to personal taste, relates to various elements and areas of contemporary culture. Whichever model used, consideration of the remix depends on recognition of pre-existing cultural codes. Therefore, as a second layer, the remix relies on the authority of the original and it functions at the meta-level. The audience may see a trace of history with the pre-existing object and the meaning creates in the viewer(s), reader(s), listener(s) or, in the contemporary world of DJs and popular electronic dance music culture - in dancer(s). With the aim of specifying modes of creating…