6533b835fe1ef96bd129f65b
RESEARCH PRODUCT
Predictors of credibility of online media in the spanish polarized media system
David DomingoVicente FenollLluïsa Llamero Llamerosubject
digital media credibilitymedia_common.quotation_subjectPopulationlcsh:Communication. Mass mediaDigital mediaCredibilityNews valuesInformation et communicationeducationNews mediamedia_commoneducation.field_of_studybusiness.industrymedia trustCommunicationPolarization (politics)Advertisingactive audienceslcsh:P87-96lcsh:AdvertisingMitjans de comunicació de massaJournalismonline journalismlcsh:HF5801-6182Digital media credibilityPsychologybusinessmedia audiencesnews valuesReputationdescription
Credibility of online news media is facing important challenges: the levelling effect of the digital environment, the changing habits of consumption, polarization of discourses… This scenario makes it relevant to address what features of news brands and news content shape the credibility of contemporary journalism. This article tests a set of items, including journalistic standards, reputation and citizen participation, in order to build predictors involved in credibility judgments. The authors carried on a quantitative survey (n=416), representative of the Spanish online population. Results identified currency of information, inclusion of analysis and context, citation of sources and inclusion of links to primary sources as the most significant predictors of credibility judgements; it also showed that engaged respondents rely on news brand reputation and individual journalists´ reputation and do not take into account ideological affinity with editorial lines of media. Participation in the media did not prove to be relevant in shaping aggregated judgments of credibility.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2019-01-01 |