Search results for "lcsh:Advertising"
showing 10 items of 14 documents
Nuevos’ y ‘viejos’ liderazgos: la campaña de las elecciones generales españolas de 2015 en Twitter
2016
El objetivo de esta investigación es analizar la actividad en Twitter, durante la campaña de las Elecciones Generales de 2015 en España, por parte de los líderes de los principales partidos políticos españoles: Mariano Rajoy (PP), Pedro Sánchez (PSOE), Pablo Iglesias (Podemos) y Albert Rivera (Ciudadanos). Más concretamente: cuántos mensajes, y de qué tipo, publicaron; en qué asuntos concentraron su atención; y de qué forma, o formas, preferenciales usaron Twitter: para difundir mensajes políticos, hacer referencia a las actividades del candidato en los medios o en la agenda de la campaña, o bien para enfatizar cuestiones personales. El planteamiento metodológico de la investigación está es…
Quantitative approaches for evaluating the influence of films using the IMDb database
2016
[EN] Why do films certain remain influential throughout film history? The purpose of this paper is to attempt to answer this question. To do so, we adopt some quantitative approaches that facilitate an objective interpretation of the data. The data source we have chosen for this study is the Internet Online Movie Database (IMDb), and in particular, one of its sections called "Connections", which lists references made to a film in subsequent movies and references made in the film itself to previous ones. The extraction and analysis of these networks of citations allows us to draw some conclusions about the most influential movies in film history, identifying their distinguishing features, an…
Scientific power in the Spanish press during the Pandemic : a portrait of new leaders while explaining its risk
2021
This work is based on the mediatisation of society theory, which establishes more attached importance and the presence of the mass media as mediators in various social processes, as well as on Production Studies, that analyse creative skills to draw an audience, to apply these theories to the media representation of the COVID-19 pandemic. The objective is to analyse how the generalist media have represented male/female scientists, who have become social benchmarks during the first COVID-19 wave in Spain. Our initial hypothesis considers that the purpose of the mediatisation of scientific discourse was to contribute answers to, and to keep society calm, in an uncertainty context. By content …
Unravelling environment and politics in the Spanish press. From Franco’s dictatorship to democracy
2017
The 1970s and 1980s were key years for the consolidation of environmentalism and environmental communication. In Spain, the special political situation during General Franco’s military dictatorship conditioned the coverage of environmental issues, as did the transition to democracy. The Albufera Natural Park (Valencia, Spain) was a particularly significant case in this context, since it was involved in one of the first environmental protests to protect a natural area covered by Spanish media. In this paper, we study opinion articles published in the Valencian newspapers Las Provincias and Levante, in order to analyze the evolution of the environmental discourse in Spanish society from the d…
Participación ciudadana en los perfiles de Facebook de los partidos españoles. Análisis de comentarios en la campaña electoral de 2015
2017
El uso de redes sociales por parte de los partidos políticos para la difusión de sus mensajes posibilita la participación ciudadana y la creación de debate entre los usuarios. El presente estudio analiza esta participación a través de los comentarios que escriben los ciudadanos en las páginas de Facebook de los principales partidos políticos españoles durante la campaña de las elecciones generales de 2015. El objetivo es establecer las características de la participación ciudadana en un contexto político y comprobar si existen diferencias entre los comentarios publicados en los distintos partidos. El estudio utiliza una metodología cuantitativa articulada en dos fases. En primer lugar, se a…
Facebook’s ad hoc groups: a potential source of communicative power of networked citizens
2017
Ad hoc groups (sporadically formed on social network sites for achieving particular common objectives) have been seen as a public space for citizen participation and debate. This study focuses on Facebook’s ad hoc groups in Finland. The aim is to detect the potential of these groups to enhance networked citizens’ communicative power for raising societally important issues to public agenda and initiate changes in society. We suggest a categorization of the groups according to their missions, and present their members’ specific motivations and objectives through an online survey. Despite the general entertainment-orientation and self-referential nature of social media, the results show that a…
Which has more influence on perception of pseudo-therapies: the media’s information, friends or acquaintances opinion, or educational background?
2019
This study analyses the discourses of Education and Journalism students in order to understand their perception of complementary and alternative therapies. Likewise, to know if educational background or friends or acquaintances opinion has a more considerable influence on their knowledge and use of these socially controversial techniques than the media. This study uses qualitative research methods based upon 12 discussion groups with 102 participants. Once transcriptions were completed, discourse analysis was conducted using linguistic corpus software (T-LAB. 9.1.). In the design of the research, these students were selected for their social involvement in their future careers, such as when…
Fact-checking y vigilancia del poder: La verificación del discurso público en los nuevos medios de América Latina
2018
El fact-checking ha experimentado un desarrollo importante en los últimos años, como técnica destinada a la verificación del discurso público, en un momento en que la difusión de noticias falsas o la pérdida de calidad y credibilidad de los medios alcanza cotas preocupantes. Este artículo analiza nueve iniciativas surgidas desde 2010 en media docena de países latinoamericanos, representativas de un ecosistema emergente en una región enfrentada a menudo con problemas para alcanzar una verdadera democracia mediática. Desde una aproximación cualitativa y cuantitativa, esta investigación compara la metodología de trabajo y las modalidades de evaluación que presentan, así como las temáticas y ac…
Haptic Visuality and Film Narration. Mapping New Women’s Cinema in Spain
2020
There is a trend in female film production in the 21st century in the context of Spain towards a type of cinema that we could classify as haptic. It is a mode of representation concerned with multisensory expression in film images. In this article, we shall study this haptic visuality in the works of four filmmakers: Isabel Coixet, Paula Ortiz, Mar Coll and Carla Simón, whose films in this century exemplify the trend. The method chosen is textual analysis, which will provide us with the necessary tools to study matters concerning representation (framing), narration (nuclei and catalysis) and communication (spectatorial subject). These three analytical categories together will enable us to s…
Predictors of credibility of online media in the spanish polarized media system
2019
Credibility of online news media is facing important challenges: the levelling effect of the digital environment, the changing habits of consumption, polarization of discourses… This scenario makes it relevant to address what features of news brands and news content shape the credibility of contemporary journalism. This article tests a set of items, including journalistic standards, reputation and citizen participation, in order to build predictors involved in credibility judgments. The authors carried on a quantitative survey (n=416), representative of the Spanish online population. Results identified currency of information, inclusion of analysis and context, citation of sources and inclu…