Search results for " bran"
showing 10 items of 362 documents
Food Packaging. Narrazioni semiotiche e branding alimentare
2022
Analysing food packaging means discovering its narratives, the ways in which a culture thinks about it. To analyze how brands speak to consumers through packaging is to delineate the type of consumers that brand is targeting. Packaging is one of the elements of the branding process and is also one of the texts through which a certain culture thinks about and reflects food, dietetics, health, taste, and nutrition.
Che cos'è il packaging
2014
Racchiudere e proteggere, descrivere e raccontare, coinvolgere e consigliare. Da semplici imballaggi, le confezioni dei prodotti si sono via via trasformate in oggetti di senso complessi, in grado di rispondere a molteplici esigenze comunicative, di marketing, logistiche e igieniche. Entrano nelle nostre case, riempiono gli spazi domestici, diventano molto spesso oggetti d'uso quotidiano. Ma che ne è del prodotto contenuto? Il volume illustra il modo in cui il pack lo racconta, lo valorizza, lo traduce, proponendosi come un'unità semiotica sempre nuova. rivolto a studenti di design e comunicazione, professionisti del branding, designer ed esperti di marketing, il testo offre una visione com…
Cultura figurativa popolare. Suoi usi e riusi
2021
Il saggio, dopo una ricognizione della riflessione sulla nozione di arte popolare in ambito demoetnoantropologico, con particolare riferimento all'orizzonte figurativo in Sicilia, su sofferma su alcuni esempi della produzione contemporanea di oggetti che hanno assunto figurazioni proprie del repertorio della pittura del carro e come questo comporti un ripensamento del rapporto "langue"/"parole" del fare artistico popolare che diventa un "brand". The essay, after a survey of the reflection on the notion of popular art in the demo-ethno-anthropological field, with particular reference to the figurative horizon in Sicily, focuses on some examples of the contemporary production of objects that …
Attitudes and related perceptions about product placement: a comparison of Finland, Italy and the United States
2015
The primary goal of our study is to explore cross-national differences in attitudes and perceptions about product placements, after investigating measurement invariance. Our cross-national focus includes three countries that have not been compared previously: Finland, Italy and the USA, which differ significantly in terms of the evolution/maturity of product placement markets, regulatory structures and cultural contexts. Motivated by earlier studies, we investigate the cross-national measurement invariance of scales to measure four research constructs related to the product placement domain (attitude toward credibility of advertising, attitude toward advertising-in-general, attitude toward …
Personal branding or employee advocacy : expert's use of social networking site
2017
This paper deals with social media in building experts’ professional images. In the theoretical part, online communities are discussed in the light of the paper’s topic. The study relies on technological adoption models, and in particular, the UTAUT (Unified Theory of Acceptance and Use of Technology) 2 model. In the empirical part, the use of LinkedIn was analyzed as the major tool for professional networking. Our research results suggest that the use of LinkedIn has been initiated mostly by invitation or encouragement of another user. Only in rare occasions, self-branding was reported as the primary motivation to register into LinkedIn. Self-presentation was improved in the process of usi…
Employer brand management: methodological aspects
2021
У статті обгрунтовано необхідність залучення зовнішніх ресурсів для управління брендом роботодавця. У роботі авторами було схематизовано процес прийняття рішення щодо обгрунтованого вибору компаній аутсорсерів. При цьому сформовано систему критеріїв здійснення такого вибору, що включає як вимоги до компанії-аутсорсера, так і вимоги до майбутнього проекту: рівень вдалих попередніх проектів; рівень задоволеності клієнтів; досвід роботи в Україні; середня вартість послуг аутсорсингової компанії з розробки проекту; термін розробки проекту; комплексність розроблених рекомендацій щодо просування бренду роботодавця; термін дії проекту; гнучкість проекту; рівень складності впровадження проекту; сер…
'I Show Off, Therefore I Am': The Politics of the Selfie
2016
International audience; Named word of the year by the OED in 2013, the “selfie” is a worldwide phenomenon. Many see these digital self-portraits as markers for the spread of narcissism or signs of the blurring of limits between the public and private spheres. Initially popular with young people, selfies were soon adopted by politicians who, in a mediatized society, are eager to adhere to new vogues and use digital trends to self-promote. Like “digital natives”, they attempt to go viral by turning their cellphones on themselves and tweeting. Contrary to more formal images (official portraits, campaign posters) where politicians are clearly packaged and marketed, self-snapped photos taken on …
Izpildvaras politisko amatpersonu un pārvaldes amatpersonu sadarbība Latvijā kopš 2010. gada
2021
Nosaukums: Izpildvaras politisko amatpersonu un pārvaldes amatpersonu sadarbība Latvijā kopš 2010. gada. Pētījuma problēma: nav izvērtēta izpildvaras politisko amatpersonu un pārvaldes amatpersonu sadarbība Latvijā kopš 2010. gada un tā atbilstība teorētiskajiem modeļiem. Mērķis: izvērtēt to, kuram teorētiskajam modelim atbilst sadarbība starp abām pusēm. Teorētiskajā daļā: ir iekļauta informācija no akadēmiskās literatūras par pārvaldes amatpersonu un politisko amatpersonu funkcijām un sadarbības modeļiem. Izmantotās metodes: dokumentu analīze, padziļinātas intervijas. Rezultāti: Sadarbība starp pārvaldes amatpersonām un politiskajām amatpersonām Latvijā atbilst sadalīto pienākumu modelim.
35858_SHRM_Topic 6_Attraction and hiring of human resources
2022
El document forma part dels materials docents programats mitjançant l'ajut del Servei de Política Lingüística de la Universitat de València. Slide set for Topic 6 ("Attraction and hiring of human resources"), as part of the teaching materials of the course/module “Strategic Human Resource Management” (35858), group OR (tuition in English), Grau en Administració i Direcció d'Empreses (ADE), Universitat de València.
Dziedzictwo kulturowe a marka regionu
2016
This article discusses the possibility of the use of cultural heritage in the process of branding of the region. The use of cultural heritage is extremely important because it is both unique and exceptional, and this creates a great opportunity for a clear distinction of the region from the competition. The article shows, among others, that cultural factors are beginning to play an important role in the location decisions of investors and is one of the key elements of competitive advantage.