Search results for " bran"
showing 10 items of 362 documents
The effects of brand engagement in social media on share of wallet
2015
Customer engagement and share‐of‐wallet (SOW) are relatively new in the marketing literature, and academic research has only limitedly examined these concepts. This study presents five motivational drivers of customer brand engagement in social media and examines the nature of the relationship between these drivers and engagement. The moderation effect of consumer innovativeness on the relationship between engagement and SOW is also examined. Results suggest that community exerts the strongest positive effect on customer brand engagement and that such engagement positively influences SOW. The findings also indicate that consumer innovativeness strengthens the relationship between engagement…
Exploring Post-COVID-19 Branding Strategies of African Destinations
2023
AbstractThe lifting of COVID-19 restrictions has led to the opening of many tourism destinations, with many destination marketing organizations (DMOs) adopting different strategies to attract tourists. This study explores the post-COVID-19 branding strategies of four award-winning African destinations (South Africa, Kenya, Morocco, and Mauritius) and how they utilize social media to communicate their destination brand identities. We curated the tweets of the National Tourism Boards of the examined destinations from their official Twitter accounts and analyzed them using Atlas.ti. We found that each of the destinations uniquely identifies and communicates its destination’s competitive advant…
Apple, Ibm e Microsoft in una guerra di segni
2009
L'obiettivo dell'articolo è esplorare come l'immagine contribuisce alla costruzione della brand identity di specifiche organizzazioni e come l'immagine può essere "risifignicata" dall'azione dei concorrenti in un mercato determinato. In particolare, l'articolo si studia la competizione tra tre brand, Ibm, Apple e Microsoft nel mercato dell'information tecnology. Il mio lavoro vuole essere una continuazione del saggio "la via del logo" pubblicato in "Identità visive" di Jean Marie Floch sulla competizione visiva tra Apple e Ibm. Gli strumenti utilizzati sono quelli della sociosemiotica, in particolare dell'analisi plastica e figurativa, lungo più di vent'anni di competizione a partire dal 19…
The Gaia-ESO Survey: impact of extra mixing on C and N abundances of giant stars
2018
The GES survey using FLAMES at the VLT has obtained high-resolution UVES spectra for a large number of giant stars, allowing a determination of the abundances of the key chemical elements C and N at their surface. The surface abundances of these chemical species are well-known to change in stars during their evolution on the red giant branch after the first dredge-up episod, as a result of extra-mixing phenomena. We investigate the effects of thermohaline mixing on C and N abundances using the first comparison between the GES [C/N] determinations with simulations of the observed fields using a model of stellar population synthesis. We explore the effects of thermohaline mixing on the chemic…
Brand social representations: strategic perspectives for a fitness club
2009
International audience; The aim of this study was to identify an accurate tool to enable fitness club managers to discover those opinions or stereotypes which represent obstacles to joining their organisations. Starting with brand image, the analysis then considered social representations as relevant constructs for apprehending these opinions or prejudices. The use of a word association task and the model of basic cognitive schemes (Rouquette, 1990; 1994) provided access to the salient elements of the social representations of a particular sport brand and the way they are structured. The procedure combining these two stages represented a diagnostic tool for identifying the attractive and un…
SPORT CITY BRANDING OF A MID-SIZED CITY IN FINLAND
2016
Zbog rastuće globalne konkurencije među gradovima brending je od nedavno postao važan element gradskih strategija. Rad prikazuje kako dionici marke doživljavaju sportsku marku Jyväskyläe, grada srednje veličine u Finskoj. Autori su proveli dubinske intervjue s jedanaest gradskih dužnosnika i sportskih menadžera koji su utjecali na sportsku marku grada Jyväskyläe. Prema rezultatima istraživanja, ispitanici smatraju kako Jyväskylä ima snažan imidž grada sporta. On počiva na sportskom obrazovanju, sportskim događanjima, jakim sportskim klubovima i aktivnom građanstvu. Rezultati pokazuju da bi sport, a posebno sportska događanja, mogli biti ključan element u razvoju imidža marke grada Jyväskylä…
Culinary Tourism. A New Trend on the Tourism Market
2017
Seen as a new form of manifestation of the behavior of the consumer of tourism products and services, culinary tourism has recorded an ascending trending the last years, with a positive forecast for the following years. A possible explanation for this phenomenon is the orientation and encouragement of the tourist services providers to adopt regional development strategies that harness traditional local resources and products in a context where the contemporary consumer no longer only pursues the acquisition of products and services to meet their needs, but also looks forward to new experiences that are a delight for the senses. Against this background, the present paper aims to highlight so…
Mesure de la performance des agences bancaires par une approche DEA
2005
Using a DEA framework (Data Envelopment Analysis), we develop new performance indicators for integrated retail networks. A methodological discussion leads us to propose a productivity indicator which respects the criteria of controllability and transversal coherence. We then formalise the relationship between a performance indicator of a network's headquarters and the productivity of its various retailers. Finally, we combine these new indicators in crafting a management tool amenable to a system of balanced scorecards.
Tattoo branding
2018
Questo contributo indaga una pratica specifica di quelle che riguardano la body modification: il branding, ovvero la marchiatura a fuoco del corpo. Si confronta questo fenomeno con quello del tatuaggio tradizionalmente inteso, dal punto di vista espressivo (modelli di corpo, forme della marchiatura) e dei significati sociali connessi (valorizzazioni sociali e storiche della marchiatura a fuoco), con un confronto anche con altre pratiche di marchiatura a fuoco (su cose e animali).
Branching Ratios and Spectral Functions of $\tau$ Decays: final ALEPH measurements and physics implications
2005
The full LEP-1 data set collected with the ALEPH detector at the $Z$ pole during 1991-1995 is analysed in order to measure the $\tau$ decay branching fractions. Extensive systematic studies are performed, in order to match the large statistics of the data sample corresponding to over 300 000 measured and identified $\tau$ decays. Branching fractions are obtained for the two leptonic channels and eleven hadronic channels defined by their respective numbers of charged particles and $\pi^0$'s. Using previously published ALEPH results on final states with charged and neutral kaons, corrections are applied to the hadronic channels to derive branching ratios for exclusive final states without kao…