Search results for " business and management"
showing 10 items of 55 documents
Setting the future of digital and social media marketing research: Perspectives and research propositions
2021
in press The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts' perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues i…
“It is better than working with a person” : Affective cues and responses to robots at work
2022
Robotic technologies are gaining popularity in various industries, and, by implication, academic research anticipates changes in occupations and work tasks, as well as in the labor market in general. In the future, human employees and robots will increasingly work side by side as coworkers. Despite growing interest, little is known about human employees’ experiences of working with robots, and particularly, their emotions toward robots. However, research has shown that emotions – that is, affective responses – play an important role in the use and adoption of technologies. To address this research gap, we conducted a qualitative questionnaire examining the emotions experienced by employees …
Data-driven value creation in digitalizing public service
2022
Data has become an important asset in value creation. Organizations are dealing with a huge amount of data generated on different platforms. In dynamic environments, public organizations have an opportunity to make innovations by applying innovative technologies, implementing big data, and enabling data analytics capabilities that can create value. Evidence from the literature shows that organizations need data analytics capabilities to achieve data-driven value creation. In this chapter, based on a literature review and case example, the aim is to present the factors enabling public innovations from the big data analytics perspective; a theoretical framework for data-driven value creation …
Personalization and hedonic motivation in creating customer experiences and loyalty in omnichannel retail
2020
This study examines the effects of personalization and hedonic motivation on customer experience and its loyalty outcomes in omnichannel retail context. The study develops eight hypotheses which are tested using two survey samples (Finland (n = 2084) and Sweden (n = 2334). In addition, empirical analysis includes 20 semi-structured interviews. The findings support all the hypotheses confirming the positive relationships personalization and hedonic motivation have on cognitive and emotional customer experience components. Further, the positive effects of customer experience on loyalty are confirmed. The results provide both theoretical and managerial insights for improved CX and customer loy…
Economic specialization and diversification at the country and regional level: introducing a conceptual framework to study innovation policy logics
2018
While there has been a shared understanding that innovation policy is about rendering institutional change, there has been an emerging interest in identifying the institutional logics underlying in...
Examining Competing Entrepreneurial Concerns in a Social Question and Answer (SQA) Platform
2021
This study aims to determine the competing concerns of people interested in startup development and entrepreneurship by using topic modeling and sentiment analysis on a social question-and-answer (SQA) website. Understanding the underlying concerns of startup entrepreneurs is critical to society and economic growth. Therefore, greater scientific support for entrepreneurship remains necessary, including data mining from virtual social communities. In this study, an SQA platform was used to identify the sentiment of thirty concerns of people interested in startup entrepreneurship. Based on topic modeling and sentiment analysis of 18819 inquiries in various forums on an SQA, we identified addi…
One More, One More... You Get Stuck" : The Role of Craving in Smartphone-Related Technostress
2022
Smartphones have been integrated into nearly every aspect of human life. Because of them, being entertained, communicating with others, and finding information has never been easier. Even though such possibilities are positive on the surface, the versatile nature of smartphones has also created issues, such as people using them compulsively or excessively. By collecting and analyzing data from 30 semistructured interviews, we explored how users may experience craving unstoppable/uncontrollable desire to use, despite the negative consequences) that make them use smartphones compulsively or excessively. Such use may eventually lead to technostress, which is stress caused by technology use. We…
Company values guiding the recruitment of employees with a foreign background
2019
Purpose In this paper, the following research question is addressed: Why do business organisations recruit employees with a foreign background? This was examined in terms of the values that guide organisations and their management. The paper aims to discuss this issue. Design/methodology/approach The study focused on two businesses in Finland that are pioneers in the recruitment of immigrants. A case study approach was adopted. The research data consist of interviews and documentary data. The data were analysed using content analysis in accordance with grounded theory. Findings Companies can act as an enabling force in the integration of immigrants into the local labour market, especially …
An assessment of COVID-19’s impact on Finnish University Leadership
2021
This article maps the management actions that Finnish universities have taken during the COVID-19 pandemic and studies how managers in Finnish higher education coped during the crisis and how they feel about it. The article uses action mapping and a survey that was administered to top- and mid-level managers at Finnish universities, and the findings highlight the importance of collegial coordination and maintenance work abilities among managers. publishedVersion Peer reviewed