Search results for " campaign"
showing 10 items of 117 documents
Theoretical Approaches on Successful Email Marketing Campaigns
2016
Nowadays, the consumer has extremely varied product options. E-mail marketing could be atool to complement traditional marketing activities by increasing customer engagement, and whichdoes not involve high costs. While there have been many predictions for years that email marketing will be replaced withsomething else, it remained one of the most useful ways to reach current and potential customers. This paper aims to bring some clarifications on what could bring success to email marketingcampaigns. Responses are related to how sent emails can draw the attention of people (ie how theycan be observed), given that, users’ inboxes are invaded by messages of all kinds, how to measurethe results …
Il tema "migrazione" nei programmi elettorali dei candidati alla Presidenza della Regione Sicilia
2018
The article describes how the electoral manifesto of the candidates for Sicily President faced the migration issue.
An Experiment with Facebook as an Advertising Channel for Books and Audiobooks
2016
The paper addresses the problem of using social media to promote innovative products available in online stores. Motivated by the fast development of the audiobook market, on the one hand, and the efficiency of social media marketing, on the other hand, we conducted an experiment with a marketing campaign of books and audiobooks on the most popular social networking site, Facebook, and discussed it in the paper. The goal of the experiment was exploring possible differences in FB users’ reaction to FB advertisements of traditional books and audiobooks. The experiment was implemented by using a real Facebook fanpage of a Polish publishing house having its own online bookstore. Results show so…
INCLUSIVE DECISION MAKING: THE ONLINE COMMUNICATION CAMPAIGN AS AN EXAMPLE OF PARTICIPATIVE POLICY
2022
For decades, national states have confronted various challenges to the democratic form of government. In such a highly complex frame, the question is, can public participation to policymaking still be a way to reach a more effective governance? In this chapter, I will attempt to demonstrate how inclusive bottom-up decision-making could improve the results of single projects and of wider European public policies. In the first part, I describe the European frame in which inclusive policymaking was born; then, in the second part, I analyse the Oltre project and its results as an example of participatory practices.
Platformed Interactions: How Social Media Platforms Relate to Candidate–Constituent Interaction During Finnish 2015 Election Campaigning
2020
Interaction between candidates and constituents via social media is a well-studied domain. The article takes this research further through a synthesis with platform studies, emerging scholarship that applies a critical perspective to the role of digital platforms in society. Examination of candidate–constituent interaction via Twitter and Facebook during the 2015 Finnish parliamentary elections revealed that the types of interaction differ between the two platforms: Facebook was used for formal campaigning and for praising and expressing support, while Twitter was utilized for information and for seeking and sharing opinions. An additional finding is that interaction approaches may be plat…
A functional analysis of the Finnish 2012 presidential debates
2016
English: Functional theory of political campaign discourse has been applied widely to analysis political campaign discourse, especially political debates. However, there have been claims that the theory is not a suitable tool for analysing political debates outside the United States. In this paper the functional theory of political campaign discourse is applied to the analysis of Finnish 2012 presidential debates. In addition to forming a clearer picture of Finnish political campaign discourse, the aim is to compare the results to those reached in the United States and to reach a better understanding of possible differences between the two political cultures. Finally, the paper poses a ques…
The Co-Design of a Counter-Narrative Social Campaign: Second Generation Youths Against Radicalization
2021
This paper deals with the OLTRE project (ISF - DG Migration and Home Affairs, EU) funded for preventing the radicalization of the second-generation of migrants in Italy. This essay aims to study the production of an online communication campaign co-designed by second-generation youths. The four Universities engaged in the project, in order to collect the issues for the campaign made an in-depth sociological research and an interdisciplinary social network analysis. We will present the results of the non-standard field research. Starting from the different dimensions of the risk of radicalization proposed by the kaleidoscopic overview of risk factors (Sieckelinck and Gielen 2018: 5; Ranstorp…
Il contrasto all’odio e alla disinformazione in rete. Prime evidenze dalle campagne del progetto COMMIT
2023
Negli ultimi anni l’Europa ha dovuto affrontare le conseguenze di una crescente propaganda estremista, radicale e terroristica, che sempre più spesso trova spazio nei social media. Il contributo descrive il progetto COMMIT (COMMunIcation campaign against exTremism and radicalisation) che ha sviluppato, tra il 2020 e il 2022, una serie di attività di ricerca e di intervento con l’obiettivo, da un lato, di mappare il fenomeno della radicalizzazione online nei quattro Paesi partner (Italia, Grecia, Austria e Paesi Bassi) e individuare le caratteristiche dei gruppi più vulnerabili, dall’altro, di sviluppare le competenze di media literacy e di advocacy dei giovani destinatari del progetto.
Gra o regiony’2018. Wybory do sejmików województw
2020
Monografia jest kolejną z cyklu publikacji przygotowywanych przez zespół politologów z większości ośrodków akademickich w Polsce a dotyczących wyborów do sejmików województw. Jej celem jest analiza rywalizacji w elekcji samorządowej na poziomie regionalnym w 2018 r. Zasadnicze pytania, na jakie autorzy starają się odpowiedzieć dotyczą charakteru podmiotów politycznych/ komitetów wyborczych uczestniczących w rywalizacji, wzorców rekrutacji kandydatów na listy wyborcze oraz przygotowywanych i realizowanych przez podmioty strategii i taktyk w kampanii wyborczej. Szczególna uwaga została poświęcona rezultatom wyborów, które są analizowane wieloaspektowo w celu uchwycenia kierunków ewolucji regi…
Creative reconstructions of poitical imagery in an Instagram-based election campaign: Implications for visual rhetorical literacy
2021
This article reviews literature on visual rhetoric in political campaigning and synthesizes several strands of current research devoted to the rhetorical potential of communicating with visuals in online environments. It uses rhetorical concepts of identification and manoeuvring, as well as the category of topos, to discuss the implications of an abductive analysis of a coded corpus of 1976 Instagram images posted during 2019 election to the European Parliament campaign in Poland. On this basis, the article offers recommendations related to the awareness of topoi in visual rhetoric to foster users’ creative inventory. In the context of increasingly strategically designed and creative online…