Search results for " campaign"
showing 10 items of 117 documents
Treating schistosomiasis among South African high school pupils in an endemic area, a qualitative study
2017
Abstract Background Schistosomiasis, a neglected tropical disease caused by parasites that infest open water sources such as rivers and dams may increase susceptibility to HIV. Mass-treatment with praziquantel tablets, recommended by the World Health Organization reduces the prevalence of schistosomiasis. The goal in endemic areas is 75% treatment participation in every treatment round (e.g. yearly). However, in rural Ugu district, KwaZulu-Natal, South-Africa there was low participation among pupils in a Department of Health Mass-Treatment Campaign for schistosomiasis. Methods Nested in a large study on schistosomiasis the study was conducted in 2012 over 4 months using qualitative methods …
Analysing the effect of public health campaigns on reducing excess weight: a modelling approach for the Spanish Autonomous Region of the Community of…
2012
Abstract Excess weight is fast becoming a serious health concern in the developed and developing world. The concern of the public health sector has lead to the development of public health campaigns, focusing on two-fold goals: to inform the public as to the health risks inherent in being overweight, and the benefits of a change in nutritional behaviour. Recent studies indicate that the effects of the average public health campaign on the target community is around 5%. In this study we aim to quantify the effect of different public health campaigns on lifestyle behaviour in the target populations in order to bring about weightloss in a significant number of people over the next few years. T…
Preventing Male Violence Against Women Through Communication: A Comparative Analysis of the Television Campaigns of the Italian and Spanish Governmen…
2020
This paper shows some results from a large study, which aims to identify what representations of male violence on women and what communication strategies for preventing and fighting the phenomenon are emerging from the national campaigns implemented by European Union Member States. In particular, the study aims to test the hypothesis that, as it goes from newcomer to intermediate to early-bird countries, governmental communication campaigns tend to become more tailored to specific target groups of population and more differentiated in terms of types of male violence addressed, modes of representation of violent acts, types of target groups, frames of male violence adopted by national govern…
The Italian Euromelanoma Day: evaluation of results and implications for future prevention campaigns.
2012
Background Melanoma incidence/mortality is increasing worldwide. “Euromelanoma Day” is a pan-European campaign for skin cancer prevention. Results of the 2010 Euromelanoma Day in Italy are reported herein. Materials and methods A questionnaire was used to collect data on participants' characteristics and suspected skin cancers. Result A total of 1085 participants was screened (64.1% females, median age 44 years). Suspicion rate, detection rate, and positive predictive values for melanoma were 1.3, 0.28 and 21.4%, respectively. Poorly educated, ≥35 years old, pale-skinned males were at higher risk for skin cancer than highly educated, <35 years old, darker-skinned females, although the latte…
Crowdsourcing: An Application of Promotional Marketing
2015
Groups are more creative than individuals; therefore, they also contain more knowledge, and this assumption represents the central principle of crowdsourcing. The term “crowdsourcing” is a contraction of the words crowd (a large number of people) and outsourcing (the use of external assistance or help). The crowdsourcing concept was popularized and clearly defined in a Wired Magazine article published by the American journalist Jeff Howe in 2006, and since then, it has been implemented in a wide range of industries. Nowadays, with the proliferation of the crowdsourcing practices, it has become necessary to clearly define what crowdsourcing really is and what its specific limits are. So, whi…
Targeting Young Voters in a Political Campaign: Empirical Insights into an Interactive Digital Marketing Campaign in the 2007 Finnish General Election
2010
At general elections across Europe, turnout among young people tends to be significantly lower than among older voters. Therefore, this paper examines a digital marketing campaign that was targeted at young voters in the 2007 Finnish general election. More specifically, this paper aims to provide insights into the creative development process of a political marketing campaign and the nature of the client-agency relationship in political campaigns. The methodology adopted in this paper consisted of in-depth interviews with key informants involved in the campaign planning and implementation. The results provide new empirical insights into the challenges that political campaigner may face when…
How does brand-related user-generated content differ across social media? Evidence reloaded
2019
Abstract In light of the relevant changes in the social media environment in recent years, this paper extends the theoretical framework of user-generated content (UGC) dimensions and updates evidence on how brand-related UGC characteristics vary across social media. Using content analysis and statistical analysis of frequencies, we compare how different social media (Facebook, Twitter, and YouTube) shape twelve important UGC dimensions. Our findings suggest that, by flattening the differences on visual and richer content, the recent trends have made Facebook and Twitter more similar to YouTube on certain brand-related UGC dimensions (e.g., self-presentation, brand centrality, brand recommen…
Customer recommendation based on profile matching and customized campaigns in on-line social networks
2019
We propose a general framework for the recommendation of possible customers (users) to advertisers (e.g., brands) based on the comparison between On-Line Social Network profiles. In particular, we associate suitable categories and subcategories to both user and brand profiles in the considered On-line Social Network. When categories involve posts and comments, the comparison is based on word embedding, and this allows to take into account the similarity between the topics of particular interest for a brand and the user preferences. Furthermore, user personal information, such as age, job or genre, are used for targeting specific advertising campaigns. Results on real Facebook dataset show t…
May Measurement Month 2019: an analysis of blood pressure screening results from Italy.
2021
Abstract Cardiovascular (CV) diseases are burdened by high mortality and morbidity, being responsible for half of the deaths in Europe. Although hypertension is recognized as the most important CV risk factor, hypertension awareness, and blood pressure (BP) control are still unsatisfactory. In 2017 and 2018, respectively &gt;10 000 and &gt;5000 individuals took part in the May Measurement Month (MMM) campaign in Italy, of whom 30.6% and 26.3% were found to have high BP, respectively. To raise public awareness on the importance of hypertension and to collect BP data on a nation-wide scale in Italy. In the frame of the MMM campaign, an opportunistic cross-sectional survey of volunteer…
Celebrities, violencia de género y derechos de las mujeres: ¿hacia una transformación del marco de reconocimiento?
2016
espanolIntroduccion. Ante los limites que presenta el actual marco de reconocimiento de la violencia de genero, el presente trabajo analiza las posibilidades que abre la accion de celebrities en la transformacion de este marco y en relacion a la lucha por los derechos de las mujeres. Para ello proponemos el concepto de ethical witnessing. Metodologia. Se propone un modelo de analisis a traves de la operacionalizacion de dicho concepto para el estudio de practicas representacionales que puedan desestabilizar los actuales parametros de representacion en aras de la resignificacion del sujeto-victima de la violencia. Las cuatro dimensiones de analisis son: el tipo de relacion que se genera entr…