Search results for " communication"

TRENDS IN THE DEVELOPMENT OF INTEGRATED MARKETING COMMUNICATION IN THE CONTEXT OF DIGITAL MARKETING

2019

Nowadays, in the context of digital marketing and social media development, with the advantages given by technologies and the vast possibilities of communication among consumers, businesses find the implementation of integrated marketing communication influenced by the Internet as a marketing communication environment where businesses are urged into a customer-centric approach by the consumers’ changing habits of receiving information. This results in an increased role of content marketing, relationship orientation, dialogue and network communication, management of multiple stakeholders etc., which envisages consumer involvement with a view to mitigating the consequences caused by the obsta…

Standard of living, consumption norms, and perceived necessities

2014

Purpose– The purpose of this paper is to focus on the material conditions of peoples’ daily lives by investigating changes in the self-perceived necessities of ten technology- and leisure-related consumer goods and services between 1999 and 2009. The authors also look at the socio-demographic predictors of the perceptions and the development of the ownership of the goods under investigation.Design/methodology/approach– The data are derived from surveys “Finland – Consumption and way of life” 1999 (N=2,417), 2004 (N=3,574), and 2009 (N=1,202). The statistical analysis methods include ANOVA and descriptive statistics. Also official statistics are used.Findings– Many technological goods, in pa…

ICT mobility research in Finland: From immaterial consumption to material sustainability?

2015

CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION

2018

Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communications used in the marketing strategy of Latvian food retail chains. Methodology/methods: The followi…

Perceived-Value-driven Optimization of Energy Consumption in Smart Homes

2020

Residential energy consumption has been rising rapidly during the last few decades. Several research efforts have been made to reduce residential energy consumption, including demand response and smart residential environments. However, recent research has shown that these approaches may actually cause an increase in the overall consumption, due to the complex psychological processes that occur when human users interact with these energy management systems. In this article, using an interdisciplinary approach, we introduce a perceived-value driven framework for energy management in smart residential environments that considers how users perceive values of different appliances and how the us…

Die Wissenschaftsübersetzung als Generator symbolischen Kapitals

2021

ZusammenfassungThis paper investigates the function of translation in the context of scientific communication, examining the correspondence between the Italian universal scientist Lazzaro Spallanzani, his translator Jean Senebier, and the Swiss naturalist Charles Bonnet. The main thesis is that the function of scientific translation goes far beyond the simple communication of scientific content and that it in fact played a complex role in the system of exchange and circulation of symbolic capital within the scientific community in the Early Modern Period. To illustrate the complexity of scientific translation, the paper focusses on Spallanzani’s remarkable adoption of a twofold perspective:…

Media Effects on Positive and Negative Learning

2017

While educational science in the past mainly focused on students’ formal or intentional learning from courses, textbooks, or online tutorials in university contexts, communication science usually deals with ordinary citizens’ informal or unintentional learning from the mass media in everyday life. One of the general aims of the PLATO project is to bring these research traditions together. Therefore, this paper sums up research on media effects on positive and negative learning recently conducted; our studies show that media coverage is often biased and news media, therefore, contribute to negative as well as positive learning. Which kind of learning occurs, heavily depends on the way inform…

Contextual resources in meaning negotiations of a student pair in a web-based history project

2007

Abstract This study examines how one student pair working face-to-face at a computer and engaged in a web-based discussion environment negotiated meanings for their activity and what contextual resources they used in this negotiation process. The aim was also to study how the students themselves interpreted the learning activity. The subjects were two secondary school students (aged 15) participating in a web-based history project. Data was collected by various means in order to validate the findings. Linell's [(1998). Approaching dialogue. Talk, interaction and contexts in dialogical perspectives . Amsterdam: John Benjamins Publishing Co.] notion of contextual resources was used as an anal…

A User-Centric Approach for Personalized Service Provisioning in Pervasive Environments

2011

Published version of an article published in Wireless Personal Communications (2011). Also available from the publisher at http://dx.doi.org/10.1007/s11277-011-0387-3 The vision of pervasive environments is being realized more than ever with the proliferation of services and computing resources located in our surrounding environments. Identifying those services that deserve the attention of the user is becoming an increasingly-challenging task. In this paper, we present an adaptive multi-criteria decision making mechanism for recommending relevant services to the mobile user. In this context, "Relevance" is determined based on a user-centric approach that combines both the reputation of the…

The Brave New World of development in the internetwork computing architecture (InterNCA): or how distributed computing platforms will change systems …

1998

This essay is a speculation of the impact of the next generation technological platform — the internetwork computing architecture (InterNCA) — on systems development. The impact will be deep and pervasive and more substantial than when computing migrated from closed computer rooms to ubiquitous personal computers and flexible client-server solutions. Initially, by drawing upon the notion of a technological frame, the InterNCA, and how it differs from earlier technological frames, is examined. Thereafter, a number of hypotheses are postulated with regard to how the architecture will affect systems development content, scope, organization and processes. Finally, some suggestions for where the…