Search results for " communication"
showing 10 items of 4937 documents
Foreign language teaching – Integrationism vs. MGM
2018
Abstract Modern language teaching is no longer grammar based, but based on authentic real life dialogues (dialogic speech acts) which enable learners to communicate or rather to interact verbally and nonverbally competent with native speakers. The conception of language teaching curricula, especially with regard to the development of textbooks, is in need of an applicable model of communication, based on regularities or principles of language-usage. Both, Integrationism and the Mixed Game Model (MGM) opt against segregational static approaches of linguistic analysis and – at first glance – could be considered suitable approaches within the field of language teaching. Yet, I will argue that …
Integrating self, voice, experience
2018
AbstractThe experience of hearing one’s own voice during the act of speaking is a form of self-awareness and self-reflection that occurs in relation to and in interaction with the flow of experience, including the experience of other selves and their voices. Self-communication is deeply implicated in and necessary for interpersonal communication (Harris 1996). And yet, it is the latter which is generally taken to be the paradigm case of human languaging. The fundamental role of self-communication is neglected in the language sciences. Starting with the important fact that we hear our own voice when we speak (Harris 1996, chap. 11), this paper examines the central role of self-communication …
Documenting the indignation: Responses to the 2008 financial crisis in contemporary Spanish cinema
2017
ABSTRACTThe aim of this article is to analyze two Spanish documentary films that reflect on the 2008 financial crisis in Spain, Mercado de futuros (Mercedes Alvarez, 2011) and No estamos solos (Pere Joan Ventura, 2015). These movies could be marked as political for their choice of a collective protagonist and for dealing with the issues of inequality with the purpose of appealing to mobilization and resistance to the neoliberal Western agenda that have provoked social cutbacks after the 2008 crisis. Mercedes Alvarez and Pere Joan Ventura follow the tradition of political documentaries traced by filmmakers such as Dziga Vertov, Joris Ivens, Pere Portabella, and Basilio Martin Patino and open…
An overview of research within the Genre and Multimodality framework
2017
This review article provides an overview of the research conducted within the Genre and Multimodality framework, which has been used to describe the multimodality of page-based documents and other multimodal artefacts over the past 15 years. The article explicates the motivation and inspiration for developing the framework, introduces its central theoretical concepts and presents its applications across a number of case studies. Finally, the article discusses the criticism directed towards the model and identifies avenues of future development. peerReviewed
Analysis of New Concept English from the Perspective of Cross-cultural Communication–A Case Study in Book 2
2018
New Concept English (NCE) is a series of English language textbooks, four volumes in total, which have gained national popularity and wide acceptance by English teachers, learners and parents in China. In the academic circle, apart from the analysis of the contents of NCE, which has been mostly discussed, many contrast studies between NCE and other English course-books are not new topics either. This paper focuses on the analysis of NCE from the perspective of cross-cultural communication and develops a detailed study on the second volume based on eight parameters: norm, value, art, custom, religion, language, ways of life, material culture. Hopefully, the current study will shed new light …
Software as ideology
2016
Software has become ubiquitous in higher education, especially often taken-for-granted Microsoft Word. Educational writing involves more than horizontal lines of text, but also multimodal representations. When students write in Word, the affordances of the program constrain what multimodal representations of knowledge they can and cannot make. Software such as Word is not neutral tool-kits, but also historical and semiotic constructs loaded with social values and ideologies. By taking a social semiotic approach to Word and SmartArt, this article shows how this software is pre-loaded with values and styles from office management. These values are then infused into education, in the case this…
Metadiscourse in Persuasive Writing
1993
Metadiscourse refers to writers' discourse about their discourse—their directions for how readers should read, react to, and evaluate what they have written about the subject matter. In this study the authors divided metadiscourse into textual metadiscourse (text markers and interpretive markers) and interpersonal metadiscourse (hedges, certainty markers, attributors, attitude markers, and commentary). The purpose was to investigate cultural and gender variations in the use of metadiscourse in the United States and Finland by asking whether U.S. and Finnish writers use the same amounts and types and whether gender makes any difference. The analyses revealed that students in both countries …
Readability and the Web
2012
Readability indices measure how easy or difficult it is to read and comprehend a text. In this paper we look at the relation between readability indices and web documents from two different perspectives. On the one hand we analyse how to reliably measure the readability of web documents by applying content extraction techniques and incorporating a bias correction. On the other hand we investigate how web based corpus statistics can be used to measure readability in a novel and language independent way.
Introduction to Analyzing Digital Discourse: New Insights and Future Directions
2018
In the introduction, we have embedded our overview of the contributions to this volume within a narrative that reviews past and extant research on language and digital communication. We have taken special care to highlight the ways in which each chapter advances the field. In order to do so, we have carefully identified new methodological and empirical insights put forth by the different authors. Specifically, we have highlighted the steps contributors to this volume have taken to help establish the so-called third wave of research, and these steps point to future directions in which to expand the field of language and digital communication.
(Im)politeness in Service Encounters
2017
This chapter examines sociopragmatic research on commercial service encounters. It offers a precis of the studies that have utilised service encounters as a vehicle to examine (Im)politeness manifestations. It addresses the methodological advantages of the service encounter as a relatively formalised interactional site in which sociability and efficiency are managed, hence as a locus for the emergence of (Im)politeness orientations. The chapter traces the evolution of (Im)politeness research and discusses the complexities of capturing (Im)politeness practices in transformation: from face-to-face and telephone-mediated encounters to newer communicative arenas resulting from technological adv…