Search results for " comparative analysis"
showing 10 items of 112 documents
Elapsed time on first buying triggers brand choices within a category: A virtual reality-based study
2016
This study integrates neuroscientific tools such as data from eye movements, store navigation, and brand choice in a virtual supermarket into a single source data analysis to examine consumer choice, customer experience, and shopping behavior in a store. Through qualitative comparative analysis, the findings suggest that a high level of attention to a brand and slow eye movements between brands lead to additional brand purchases within the product category. This study points out that the key driver of additional brand choices is the time buyers spend on the first choice, showing that the allocation of less for the first choice triggers additional purchases Within the product category and, t…
The determinants of conversion rates in SME e-commerce websites
2018
Abstract Web retailers invest significant resources to improve the proportion of website visitors that make a purchase, also known as the conversion rate. Improving this rate is particularly important to SMEs that have traditionally lagged behind larger firms as they have found it difficult to justify the significant investment involved in website development against the historical low returns associated with an online sales channel. Identifying methods that increase conversion rates reduces these perceived barriers and increases effective SME participation in the growing e-commerce sector. This paper uses 1184 observations from 6 SME websites to identify and analyse the factors, or combina…
Alternative paths to high performance of independent financial advisors: A fuzzy-set analysis
2016
Abstract This study performs a fuzzy-set Qualitative Comparative Analysis (fsQCA) to determine the conditions that lead to high performance of independent financial advisors. The study examines the performance of these companies in terms of their involvement in innovation activities, participation in business networks, and open innovation as a strategy to cope with difficult market conditions resulting from the recent economic downturn. This approach clarifies the relationship between combinations of conditions and high performance. The results suggest that involvement in innovation activities is the most relevant factor in financial advisors performance. Independent financial advisors may …
Does size matter? Entrepreneurial orientation and performance in Spanish sports firms
2016
The entrepreneurial orientation (EO) of firms is the subject of current research in the fields of management and business. However, analyses on this subject in sport companies are lacking. This study analyzes the relationship among EO, firm size, and business performance of Spanish sports service firms. The study analyzes EO as a multidimensional construct (with proactiveness, innovation, and risk-taking dimensions), and business performance considering self-perception (perceived customer satisfaction, perceived market effectiveness, and perceived financial performance) and financial indicators (ROI). The firm size follows the EU's directive for the classification of micro, small, medium, a…
Can a magic recipe foster university spin-off creation?
2015
This study examines factors that explain the creation of university spin-offs. The study focuses on mechanisms that technology transfer offices (TTOs) and universities employ to foster spin-offs. These mechanisms include technology transfer activities that support spin-offs, normative frameworks, support infrastructures (i.e., business incubators and science parks), and TTO staff's specialist technical skills. The analysis also differentiates between public and private universities. Spin-offs belong to one or more of the following groups: spin-offs with support from the university's TTO, spin-offs operating under a license agreement, and spin-offs in which the TTO or university holds equity…
Giving back to society: Job creation through social entrepreneurship
2016
Abstract Social entrepreneurship is a relatively young topic. Nevertheless, social entrepreneurship is becoming increasingly popular among researchers because of its contribution and prominence in society. Many entrepreneurs seek to create ventures that not only yield a profit but also add value to society. This research investigates how contingent factors of social enterprises affect job creation. The study examines the following contingent factors: Training, educational attainment, experience, family history, and financial support. This study explores the influence of these factors on business size (i.e., the outcome in the research model). The study employs fuzzy-set qualitative comparat…
Innovation at universities: A fuzzy-set approach for MOOC-intensiveness
2016
Abstract Typologies can be an adequate tool for analyzing the complex cause–effect relationships between innovation and the supply of university courses. This study presents a new theoretical perspective on causal core and periphery factors for MOOC-intensiveness in universities using fuzzy set Qualitative Comparative Analysis (fsQCA). The findings show how this new theoretical perspective allows for two different typologies. Different configurations lead to an outcome combination of different core and peripheral conditions building on internal, strategic, and external factors. However, the two configurations leading to the absence of the outcome simply refer to the absence of a strategic f…
The role of emotions and conflicting online reviews on consumers' purchase intentions
2018
Abstract Drawing on dual-process theories, this paper explains how the systematic and heuristic information processing of online reviews with conflicting information can influence consumers' purchase decision making. The study adopts major assumptions of complexity and configuration theory in employing fuzzy-set qualitative comparative analysis on 680 TripAdvisor users to test the complex interrelationships between emotions and the systematic and heuristic cues used in processing reviews. The results show that the systematic and heuristic processing of online reviews can produce independent impacts on consumer decision making. Both processing routes can interact with each other to affect th…
Why and how to use enterprise social media platforms: The employee’s perspective
2021
Abstract Literature supports the relevance of knowledge sharing in a company. Considering that social media plays an important role in this process, this paper analyzes the antecedents and consequences of the use of enterprise social media platforms according to the employee's perception. Based on the Motivation-Opportunity-Ability framework and using two different methodologies (Partial Least Squares Structural Equation Modeling and fuzzy-set Qualitative Comparative Analysis), we find that three different combinations of motivation, opportunity and ability factors, combined in pairs, promote the use of enterprise social media platforms, leading to knowledge creation and task performance. T…
Qualitative comparative analysis: Crisp and fuzzy sets in business and management
2016
Abstract This special issue discusses qualitative comparative analysis (crisp and fuzzy set) in business and management blending contextual information and cognitive knowledge from the contributions of Global Innovation and Knowledge Academy (GIKA). The GIKA Annual Conference provides a platform for discussing challenges pertaining to contemporary issues in Innovation and Knowledge. The 5th GIKA Annual Conference, held in July 2015 at the University of Valencia, received submissions from more than 62 countries. Journal of Business Research (JBR) is the sponsor journal of the Academy. One of the aims of the GIKA Conference is to select high-quality conference papers for publication in a spec…