Search results for " consumer"

Consentimiento de los menores de edad en las redes sociales: especial referencia Tiktok

2022

RESUMEN. El uso masificado de las redes sociales trae consigo una ingente cantidad de consecuencias jurídicas tanto en el ámbito del derecho de los contratos, como en materia de protección de datos, así como en el ámbito del derecho de los consumidores. Más de la mitad de la población mundial hace uso de este tipo de plataformas digitales y, en especial, un colectivo que merece una especial protección por parte de los legisladores: los menores de edad. Tras un análisis de la normativa aplicable a los menores de edad en las redes sociales se hace alusión, de una manera más tangible, al uso de la red social de TikTok por este colectivo. ABSTRACT. The massive use of social networks brings with…

Study of product repositioning for the Marsala Vergine DOC wine

2017

Italian production of wine is very diversified and Sicily is one of the major regions with regards to quality and quantity of wine. The Marsala is the oldest fortified Sicilian wine, which is very valuable because of its organoleptic qualities and its production process. Marsala wine has been gaining for over a century in the Italian and foreign market, but, after a century of fame, it entered a long phase of decline because of inappropriate producers' decisions and new competitors. The objective of this study is to investigate strengths, weaknesses, opportunities and treats of Marsala Vergine DOC wine for repositioning the product in the market. The focus group and factor analysis were car…

Factors affecting consumer preferences for “natural wine”: An exploratory study in the Italian market

2020

PurposeThe aim of this study is to understand which wine quality characteristics, consumers' attitudes and socio-demographic characteristics affect the consumers' willingness to pay (WTP) a premium price for a bottle of natural wine.Design/methodology/approachThe research is experimental and investigated the purchasing intentions of 613 Italian wine consumers within a hypothetical setting. In order to elicit WTP for natural wine, a multiple price list (MPL) in a comparison with one bottle of conventional wine, with an average price of €5 was adopted. To understand which quality attributes of wine affect the consumers' WTP for natural wine, a Tobit regression model was implemented.FindingsTh…

Elintarvikehuolto ja -säännöstely Suomessa vuosina 1914-1921

1979

La corruzione privata e la riforma dell'art. 2635 c.c.

2013

L'articolo esplora il trattamento penale dei fatti di corruzione privata, anche alla luce della recente legge n. 190/2012. Due le tesi principali sostenute: 1) contrariamente a quel che si crede, nel nostro ordinamento esiste già (ed esisteva anche prima del 2012) una incriminazione - sia pur non diretta - dei fatti di corruzione privata; 2) la riforma del 2012 cambia l'offensita' tipica dei reati di cui all'art. 2635 c.c., affiancando alla tutela del patrimonio, una tutela della concorrenza quale interesse dei consumatori. The paper explores the Italian discipline on private bribery, which has recently undergone significant reform through law no. 190/2012.

The impact of IMC consistency and interactivity on city reputation and consumer brand engagement: the moderating effects of gender

2019

The impact of Integrated Marketing Communications (IMC) has not received sufficient attention in the tourism marketing literature. The objective of this paper is to propose and empirically test a m...

Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach

2019

This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass retail chains and open-air markets) using a paper questionnaire. The relative importance assigned by consumers to 12 fruit and vegetable product attributes, including both intrinsic and extrinsic quality cues, was assessed by using the best&ndash

DISCOVER POTENTIAL SEGMENTS OF WINE SHOPS BASING ON SALES STRATEGIES BY CLUSTER ANALYSIS

2015

The HORECA channel is a very important for promoting high-quality wines. In fact, through this distribution channel, consumers can experience wines before purchasing, taste them also with foods and receive additional information. Market segmentation is very crucial for businesses; therefore specific criteria must be applied for a successful segmentation. In this study wine shop segmentation was carried out by explorative hierarchical Cluster Analysis in order to discover potential segments of wine shops and wine bars based on their sales strategies. Moreover, wine shop(s) role in dissemination of information about quality wines was investigated. A census was carried out in a selected Italia…

Applying Marketing Principles in the Field of Medical Services – An Ethical Challenge?

2013

Abstract Article propose in a synthetic and punctual manner, a debate fundamentally aimed on two research directions: to what extent the perception of doctors towards the use of marketing principles in the daily activities is in contradiction with their professional ethics and how it can be modelled the doctor-patient relationship by consistently integrating the principles of marketing in medical work. Authors propose a number of conclusions and suggestions from both scientific literature review and a qualitative research conducted on doctors in Bucharest dental offices. The research suggests that, fundamentally, doctors perceive their work as performing a medical act that exceeds the bound…

The establishment of an organic farmers’ market as a training case study for Students of the Faculty of Agriculture in the University of Palermo

2010

The role of organic agriculture in the island of Sicily is well recognised by farmers, though the consumption of organic products still fails to largely develop in the local markets, due to several reasons, among which the small scale agricultural system and its structural poor organization plays a major role. The University of Palermo holds two major undergraduate and graduate courses on “Organic Agriculture” with a very good participation of Students. A student’s association was established with the aim of: a) encourage the consumption of organic products coming from local small scale farmers, and b) endorse the capacity of creating new job skillnes and opportunities for graduate students…