6533b854fe1ef96bd12ae1b5

RESEARCH PRODUCT

Consumer Preference Heterogeneity Evaluation in Fruit and Vegetable Purchasing Decisions Using the Best–Worst Approach

Valentina Maria MerlinoCristiana PeanoStefano MassagliaDanielle BorraFrancesco Sottile

subject

best–worst scaling; cluster analysis; consumer preferences; fruits and vegetablesHealth (social science)Point of saleconsumer preference030309 nutrition & dieteticsmedia_common.quotation_subjectfruits and vegetablesSample (statistics)Plant Sciencelcsh:Chemical technologycomputer.software_genreHealth Professions (miscellaneous)MicrobiologyArticle03 medical and health sciencesSettore AGR/01 - Economia Ed Estimo Ruralecluster analysiconsumer preferenceslcsh:TP1-1185Quality (business)best–worst scalingMarketingConsumer behaviour040502 food sciencemedia_common0303 health sciencesfood and beverages04 agricultural and veterinary sciencesOrganic certificationPreferenceLatent class modelPurchasingSettore AGR/03 - Arboricoltura Generale E Coltivazioni ArboreeBusiness0405 other agricultural sciencescomputercluster analysisFood Science

description

This study assesses consumer preferences during fruit and vegetable (FV) sales, considering the sociodemographic variables of individuals together with their choice of point of purchase. A choice experiment was conducted in two metropolitan areas in Northwest Italy. A total of 1170 consumers were interviewed at different FV purchase points (mass retail chains and open-air markets) using a paper questionnaire. The relative importance assigned by consumers to 12 fruit and vegetable product attributes, including both intrinsic and extrinsic quality cues, was assessed by using the best&ndash

yearjournalcountryeditionlanguage
2019-07-01Foods
https://doi.org/10.3390/foods8070266