Search results for " consumer"
showing 10 items of 177 documents
Rendre la mode transparente au consommateur : mais quoi montrer ?
2021
La transparence dans le domaine de la mode semble paradoxale. Nous avons cherché à comprendre comment les informations peuvent être plus transparentes pour les consommateurs. A l'exemple du modèle de la transparence numérique proposé par Portes et al (2020), nous avons identifié les trois dimensions : l'information objective dans le domaine de la mode semble être : le prix, les matières premiers, le lieu de production ; limpidité : les consommateurs souhaitent connaitre comment le prix est affecté dans la chaine de production par exemple ; et ouverte, parce que le consommateur souhaite échanger avec la marque. Nous avons également rencontré les conséquences d'engagement et de confiance. A d…
Brand stores' functions : an approach through brand experience
2022
In-store brand experience leverages brand equity and customer equity which are clear value sources for brands (literature review and exploratory studies). The experience quality is linked to its capacity to meet these goals. Compared to generalist distributors and multi-brand experiences, brand stores are dedicated and focused. They are key places since service and experience items are crafted by the brand itself. The brand is therefore able to grant a genuine, i.e., authentic brand experience (brand content recognition and brand authentication through in-store experience). It is less the case in its distributors’ stores, where brand experience competes with its competitors’ and its distrib…
DETERMINING FACTORS AFFECTING THE CHOICE OF SUSTAINABLE FISH PRODUCTS: AN EMPIRICAL INVESTIGATION IN THE ITALIAN AND SPANISH MARKET
2020
In recent decades, the fish stocks have been increasingly depleted, due mainly to the overfishing and illegal fishing. The perception of excessive fishing capacity led in the early 2000s to a review of the Common Fisheries Policy and the approval of regulations aimed at recovering depleted fish stocks and achieving greater sustainability in the sector. At the same time, the environmental awareness of consumers has grown, resulting in a greater attention towards sustainable products. Despite the new trend in consumption, few scholars have so far focused on consumer habits of sustainable fish products (Kirby and Ward, 2014; Asche et al., 2015; Asche and Bronnmann, 2017). To fill this gap, the…
How the Covid-19 Pandemic Is Changing Online Food Shopping Human Behaviour in Italy
2020
The advent of the Internet has significantly changed consumption patterns and habits. Online grocery shopping is a way of purchasing food products using a web-based shopping service. The current COVID-19 pandemic is determining a rethinking of purchase choice elements and of consumers&rsquo
“Healthy to Heaven” : Middle-Agers Looking Ahead in the Context of Wellness Consumption
2016
Concentrating on personal health and well-being has become a central objective for people living in wealthy societies. In an age of consumerism, the current health enthusiasm can be observed particularly in the fast-growing wellness industry, the popularity of which has increased, in particular, among mature consumers, a trend also evident in people's individual strategies for aging well. As it is generally assumed that aging people consume wellness mainly to delay signs of aging, this study focuses on this understudied phenomenon with the aim of deepening the profile of mature wellness consumers. The data consist of eight group interviews of Finnish middle-agers (50–65 years). Interviewees…
Trasparenza del mercato, tutela del consumatore e green washing
2022
Il saggio propone una riflessione sulla politiche di trasparenza del mercato strumentali all’ obiettivo della sostenibilità ambientale. Nella prospettiva del mercato unico sostenibile un ruolo fondamentale viene attribuito ai c.d green claims, laddove alto è il rischio che la sostenibilità divenga per le aziende una semplice strategia di marketing. Il fenomeno, noto come green washing, si pone in una prospettiva peculiare rispetto alla pubblicità ingannevole, pone domande diverse e reclama risposte diverse. Duplice la linea di intervento seguita dal legislatore euro unitario, da una parte la tutela dalle pratiche commerciali scorrette, dall’altra, quella dell’obbligo di conformità al contra…
Interactions between Street Food and Food Safety Topics in the Scientific Literature—A Bibliometric Analysis with Science Mapping
2022
Street food (SF) consists of ready-to-eat food prepared and sold on the street. This food constitutes the food traditions of local populations in many countries of the world. SF characterizes a large number of cities around the world, from New York to Paris, from Palermo to cities of North Africa, China, India and Japan. SF is inexpensive and prepared following traditional methods that meet local consumer preferences, culinary culture and lifestyles. Moreover, SF allows a unique experience for tourists who also want to experience a destination through traditional food consumed on the street together with the locals. Nevertheless, SF is linked to several health hazards. Hence, several studie…
Social media evaluation metrics
2016
Background. There are many methods how specialists can evaluate return of online marketing activities. Most of the methods out there are designed for versatile use. But each online marketing tool has its own unique specific metrics that should be taken into account when measuring the return of marketing activities. Authors believe that the methods that are designed to evaluate online marketing activities should also be more specific. Hence authors believe that more specific online marketing revenue determination methods should be proposed. Objectives. The aim of this paper is to propose a formula that can be used to evaluate the return of social media activities depending on consumer purcha…
Interaction between extrinsic and intrinsic online review cues: perspectives from cue utilization theory
2023
AbstractWe examine the interaction effects of linguistic style and verification of online reviews in terms of their valence on purchase intention for search and experiential products. We adopt the cue utilization framework to examine the interplay between the extrinsic cues of online reviews—content style (general versus specific), verified purchase (VP) badge (present versus absent), and valence (positive versus negative)—in two product categories—search product (tablet) and experiential product (trip package)—using an experimental design. The findings of the frequentist and Bayesian analyses show that valence supersedes other attributes’ impacts on purchase intention in both product categ…
IoT Contracts. An Empirical Research
2015
An empirical research on the contracts used in the Internet of Things to point out the most relevant contractual issues and the main dangers for customers of IoT products. In my opinion, in the IoT the notion itself of product changes and therefore there will be a revival of the product liability regime, which from now on will apply not only to hardware, but also to software and service.