Search results for " destination."

La competittività di una destinazione turistica

2013

Measuring destination competitiveness and identifying its determinants are strategic goals for pol-icy makers and tourism stakeholders. In order to do so, the availability of valid and reliable moni-toring tools is requested. In this context quantitative measurement tools, such as composite indi-cators, able to account for complexity and providing easily interpretable measures, represent a useful option. Nowadays composite indicators are commonly used for these aims but some criticism is suggested on how this happens. In this paper we provide some definitions of destination competitiveness and focus on related measurement approaches. In particular, supply-side competitiveness is distinguish…

POSITIONING ROMANIA AS A TOURISM DESTINATION BASED ON THE INFORMATION FROM ONLINE TRAVEL GUIDES

2014

Concerned with asserting itself as a unique tourism destination, Romania has spent time and money and has put a lot of hope in choosing its brand elements and secondary associations, forgetting that brands are not built only through advertising. The points of contact through which customers get to know a brand are various: observation and personal use, oral advocacy, interactions with Romania’s citizens, online and mobile experiences, etc. This paper aims to highlight the importance of Romania’s positioning statement, as a tourism destination, based on the information from major online international travel guides, and to argue the harmonization of this approach in differentiating the brand …

Tourism destination and the role of trust

2012

Tourism destinations increasingly pose new challenges to the organizational and management aspects of tourism. The non-cooperative behavior of some companies, the difficulties of sharing a system of values, the absence or inadequacy of destination managers keep some destinations off the map of growth that is sought for by the stakeholders and shareholders of a given resort. This difficulty seems to lie in the scarce knowledge of the system of relations existing between firms and their degree of cooperation. The application of Social Network Analysis (SNA) and some indicators for network analysis provides a clearer and more analytical map of the links between tourism businesses located withi…

Soluzioni smart per la fruizione del patrimonio culturale in siti UNESCO

2022

Destinazione turistica e networks interni ed esterni: il turismo relazionale

2022

The limitation in the relations between people caused by the pandemic today pushes more and more travellers in search of experiences and interactions with the territories, especially those excluded from the current production processes and the dominant market logic. In this context, the tourism of the roots or return tourism is motivated by a need to rediscover their origins, discover them, or trace them in places related to the history of travellers or their families. We, therefore, describe the main dimensions of the relationship tourism model so that it can be applied to root tourism.

Are customer star ratings and sentiments aligned? A deep learning study of the customer service experience in tourism destinations

2023

AbstractThis study explores the consistency between star ratings and sentiments expressed in online reviews and how they relate to the different components of the customer experience. We combine deep learning applied to natural language processing, machine learning and artificial neural networks to identify how the positive and negative components of 20,954 online reviews posted on TripAdvisor about tourism attractions in Venice impact on their overall polarity and star ratings. Our findings showed that sentiment valence is aligned with star ratings. A cancel-out effect operates between the positive and negative sentiments linked to the service experience dimensions in mixed-neutral reviews.

Piani strategici sul turismo delle regioni italiane: un’analisi comparativa

2021

In Italy, the recent constitutional reforms have given regional administrations an increasing weight over government and tourism regulation. Therefore, observing the regions' Strategic Plans represents a valuable model for understanding the Italian tourist reality. For this reason, the article proposes a comparison of the tourist planning documents of the Italian regions, recalling indicators extracted from the paper of the UNWTO - World Tourism Organization - on the policies and objectives of spatial tourism planning. The article analyses the strategic plans through a synthesis indicator, which compares the main items considered in the regional strategies and their presence in the general …

The Need to Approach the Management of the Tourist Destination by the Central and Local Public Authorities in Romania

2017

Abstract In the medium and long term, priorities in the development of tourism aim to develop a complex tourist offer, making the most of the natural and anthropogenic resources existing in connection with the preservation of the environment and the heritage. On the long run, it will contribute to raising the living standards of the population, especially social categories with lower chances of reintegration into the labour market (people made redundant in industry, elderly people etc.). Implementation of the strategy at regional level must be achieved through an active partnership between Romanian public authorities, economic agents and private investors, with the involvement of the federa…

Analisi comparata di tematismi e sotto categorie di analisi per i principali indicatori statistici nel turismo

2021

According to scientific literature, there is a gap in the statistical analysis of tourism due to missing data or poorly structured statistical information production services. This information, which can be classified as public goods, is currently managed by the public sector and national statistical systems. This article aims to deepen, in the literature, the main dimensions for the analysis of tourism divided into themes and subcategories. Through the use of the analysis methodology with the Leximancer software, content analysis was carried out on 202 scientific articles extracted from international literature through a selection of keywords of over 700 terms. The study returns to the the…

Tourism Destination Brokers: a network analytic approach

2022

Understanding the interactions of tourist companies could be relevant for the destination’s organisation and management. The present article employs a network analysis to examine inter-organisational interactions and the various roles that some companies assume in tourism destinations. The results reveal the existence of a network in which enterprises, identified as brokers, take on strategic roles both within and outside of their specific sub-sectors of origin. This study proposes new social network analysis indicators to identify the distinctive and prevalent position of company brokers, who manage inter-organisational relations by spontaneously assuming specific roles within the tourist …