Search results for " discourse."
showing 8 items of 428 documents
The representation of Sámi people on Finnish and Norwegian tourism websites in English
2014
Tutkielman tarkoituksena oli selvittää, minkälaisia representaatioita saamelaisista rakennetaan norjalaisessa sekä suomalaisessa matkailumarkkinoinnissa englanniksi. Aineistona oli yksi kunkin maan virallisen matkailumarkkinointiportaalin (VisitFinland ja VisitNorway)saamelaisaiheinen alasivu. Tutkielman teoriapohjana käytettiin kriittistä diskurssianalyysia(esim. Fairclough 1992, Pietikäinen & Mäntynen 2009, Blommaert 2005). Taustatietona käytiin läpi aiempia tutkimuksia saamelaisrepresentaatioista. Metodeissa nojattiin pääosin laadulliseen ja monimodaaliseen analysointiin, jossa pohjana oli Fairclough’n (1992) kolmitasoinen diskurssiaineiston analysointi. Tutkimustuloksista kävi ilmi, ett…
Comparisons, Categories, and Labels: Investigating the North–South Dichotomy in Europe
2021
The paper presents genealogy-oriented analysis of how the Nordic model gained its dominant characterization as modern, advanced and superior to other European welfare models while Southern European countries came to be labelled laggards in the welfare domain. To illuminate the relational nature of these, and all, comparisons, the analysis accentuates how researchers, politicians, and civil servants alike designate Nordic and Southern European states, their societies, and their welfare models. The empirical analysis focuses on scholarly writings about welfare-state comparisons (1986–2017) and on European Union documents addressing cohesion policies (1986–2021). Analysis of the vocabulary and…
Kielikäsitykset vanhustyössä - asukkaiden, hoitajien ja esimiesten käsityksiä hyvästä vuorovaikutuksesta ja kielenkäytöstä
2018
In this article, we apply critical discourse analysis and ethnography to examine conceptionsand experiences of inclusive interaction and language use in the context of eldercare in aretirement home. Our data consist of interviews with residents, nurses and managers intwo bilingual eldercare units, as well as ethnographic observations of communication andlanguage use in these units. Our analysis focuses especially on language ideologies andmetalinguistic aspects of inclusive language in the context of eldercare. On the basis of ouranalysis, we suggest that four elements are particularly central to elderly-centric language: 1)the quality, quantity and tone of interaction; 2) the practices of …
Una más de la familia. Au pairs atrapadas entre el capital humano y la economía moral
2018
In contemporary societies we are witnessing an expansion of the messages of human capital. These messages have as their central dimension idea of the self-entrepreneur, which implies a deepening in the logic of activation, while blurring the wage relations. In this scenario, young people with university degrees are becoming a favourite target in the offensive of human capital. The penetration of these human capital messages can be seen in the discourses of young university students who have been forced to leave the country during the crisis. In the present text we approach the discourses of young women who came out as au pairs. The characteristics of this figure place it in a space halfway …
Digitaalinen diskurssi työelämän kontekstissa – menetelmällisiä haasteita ja ratkaisuehdotuksia
2020
Digital technologies have become an inseparable part of most workplace activities. In this article, we discuss the study of digital work in the context of complex organizational practices. We lay out some methodological challenges and suggest some possible solutions to them. Firstly, we contend that we should take into consideration the multimedial nature of organizational practices. Secondly, several kinds of data – such as video-recordings of face-to-face encounters, screenshots from digital platforms, ethnographic observation and interviews – may be needed to gain an understanding of such practices. Thirdly, the analyst needs to pay attention to the affordances of the media that the part…
Humora loma reklāmā
2017
Valodai ir būtiska loma mūsdienās, jo to izmanto dažādiem mērķiem. Lai gan lielākā pētījumu daļa ir saistīta ar valodas lietojumu profesionālos rakstos un runās, šis darbs pievērsa uzmanību valodas lietojumam reklāmas diskursā. Tā kā reklāmas jēdziens visbiežāk ir pētīts mārketinga jomā, šī darba mērķis bija uzzināt, kāda ir humora loma drukātā reklāmā. Darbs fokusējās uz modificēto iespraudumiem izmantošanu smieklīgās reklāmās, jo šis instruments ietver netiešo nozīmi. Par pētniecības metodēm tika izmantoti gadījuma analīzes pētījums ar kvantitatīvās analīzes elementiem, kā arī modificēto iespraudumu diskursa analīze. Par šī darba korpusu tika izvēlētas 272 smieklīgas reklāmas. Pētījuma la…
"Demokracja jacksonowska" a zmiana postawy legitymizacji władzy sądowniczej w USA
2021
The article discusses the issue of changes of the bases of legitimization for the state judiciary in the US during the so-called “Jacksonian Democracy”, i.e., the period from 1829 (the beginning of the presidency of Andrew Jackson) until the outbreak of the Civil War. During this period on the wave of the democratization process of public institutions in the US, popular elections were introduced to select judges at the state level. The reason for the introduced institution was the willingness of legal environments to make judges independent from the world of politics, as well as strengthening their social authority and a political position in a political system. The result of popular electi…
The rhetorical construction of Hillary Rodham Clinton as a presidential contender in 2016: A case study of hillaryclinton.com
2016
Niniejsze studium poświęcone jest retorycznym sposobom konstruowania obrazu kandydatki na prezydenta USA Hillary Rodham Clinton podczas pierwszej fazy kampanii 2016 roku. Kontekstem studium jest literatura na temat różnic genderowych w dyskursie politycznym, a w szczególności badania poświęcone medialnym reprezentacjom kobiet w polityce, z których wynika, że kobiety, przynajmniej w USA, muszą bardziej aktywnie niż mężczyźni kreować swój publiczny wizerunek. Za pomocą perspektywy retorycznej, zbadano strategiczny sposób konstruowania i kontrolowania publicznego obrazowania Hillary Clinton w reakcji na przedstawienia jej kandydatury przez media głównego nurtu. Analizie poddano materiały tekst…