Search results for " discourse"
showing 10 items of 452 documents
Aviokompāniju reklāmu raksturojums sociālo tīklu tīmekļa vietnēs Facebook un Twitter
2018
Reklāma ir profesionālā diskursa žanrs, kas tiek izmantots komunikācijai ar sabiedrību. Mūsdienās internets un sociālo tīklu tīmekļa vietnes tiek bieži izmantotas reklāmas nolūkos. Šī pētījuma mērķis bija analizēt lingvistiskās un paralingvistiskās iezīmes sociālo tīklu tīmekļa vietnēs Facebook un Twitter publicētajās aviokompāniju reklāmās. Pētījums tika balstīts uz Kuka (Cook, 1992) piedāvāto diskursa analīzes modeli, kas ietver teksta un konteksta analīzi. Pētījuma rezultāti parādīja, ka šo reklāmu tekstos izmantotā valoda ir vienkārša un lasītājam draudzīga, kas ir panākts, pārsvarā izmantojot vienkāršus teikumus, kā arī lietojot kontrakcijas un saīsinājumus. Tā arī imitē sarunu ar lasī…
Entre la sintaxis y el discurso: el caso de 'a lo mejor' y 'al menos' en la conversación coloquial
2018
This paper studies the Spanish forms a lo mejor (maybe) and al menos (at least) from a modular perspective, revisiting the categorization of a lo major and al menos according to the involved linguistic level and analyzing the relations between the adverbial uses of these forms and the discursive ones. Such relations show that the forms a lo mejor and al menos can be considered bicategorial lexical items, what is implemented by a corpus study based on data from spoken language.
"Travailler plus pour gagner plus". Análisis cultural de un lema de la campaña presidencial francesa del 2007
2019
“Travailler plus pour gagner plus” (“Work more to earn more”) was a slogan of right-wing candidate Nicolas Sarkozy during the 2007 French presidential election, which proposed exempting overtime working hours from taxation. In this article, I develop a cultural analysis of this political slogan. Its linguistic interest lies in its poetic and theatrical dimensions. The slogan is embedded in a rich cultural context: it refers to a doxa in right-wing discourse, according to which the “social model” should be replaced with a liberal model that also rescues the “value of work”. It responded to voter economic and social concerns, which were supported by the media. Through such strong slogans, Nic…
Das Flüchtlingsproblem in ausgewählten Pressediskursen - gleich oder ungleich?
2020
This article presents the results of the analysis of three sets of texts concerning the issue of refugees in various periods of history. Their subject matter concerns Eastern refugees from the former German territories, the so-called refugees from GDR (East Germany) and modern international refugees. The purpose of this article is to find answers to the following questions: 1. How is the refugee problem linguistically expressed in the selected collection of texts? 2. What characteristics do newspapers give to refugees and how are they judged? 3. What differences and similarities can be observed in the description of the issues concerning refugees based on the selected collections of texts?
Discourse in Internet Relay Chat
1999
Tiempos felices: Transformaciones en las tecnologías psicológicas de gobierno de la subjetividad
2020
This paper traces some inflections in the psy disciplines? discourses and technologies for the government of subjectivity during the last decades. It is focused on exploring different mechanisms through which psychological disciplines ?their discourses, techniques and practices? penetrate social life and contribute to establishing subject models consistent with transformations in the political and economic rationalities of late capitalism. Drawing on previous research in the field of gender politics and happiness discourses in the pop psychological culture, I track a line with three moments: i) the production of psychological individuality and identity normalization; ii) the proliferation o…
Semantic Macro-Structural Analysis of the Latin American Digital Press Discourse on the Attacks of September 11th
2006
Este artículo analiza la exclusión e inclusión de acontecimientos y actores sociales en la representación de los sucesos del 11 de septiembre en Nueva York en la prensa digital latinoamericana. Se utiliza el análisis crítico del discurso siguiendo los principios establecidos por Van Dijk (1990, 1997, 1998). La muestra está conformada por 509 noticias seleccionadas de la cobertura noticiosa de diecisiete periódicos digitales latinoamericanos, desde el 12 hasta el 16 de septiembre. Entre los resultados destacan: a) los contenidos de los periódicos examinados reproducen el discurso de las agencias de noticias estadounidenses; b) Los tópicos reflejan un discurso sin referencia al pasado, sin re…
Modalność epistemiczna w ustnych wypowiedziach maturzystów
2016
In this article the author analyses components of the epistemic modality, by means of which a student assesses the accuracy of views presented during the oral matriculation examination in the Polish language. Considering the specificity of spoken utterances during the oral matriculation examination, the epistemic modality can be defined as all kinds of information on an intellectual attitude of the speaker who, on the basis of his/her own knowledge and thinking processes which are taking place in his/her mind al a given moment, makes a “gradable” assessment of a view’s reliability. The analysed texts differ depending on the level of certainty of their authors as far as the communicated cont…
The valuable textbooks : a study on relationship values and attitudes in an EFL-textbook series
2010
Yksi yleissivistävän koulun tavoitteista on opettaa oppijoille arvoja ja asenteita. Nämä arvot ja asenteet näkyvät muun muassa opetussuunnitelmassa ja sitä myöten myös opetuskäytänteissä ja oppikirjoissa. Oppikirjatekstien välittämät arvot ja asenteet eivät ole kuitenkaan peräisin yksinomaan opetussuunnitelmassa lausutuista tavoitteista, vaan myös oppikirjantekijöiden maailmankuvat vaikuttavat niihin – joko tietoisesti tai tiedostamatta – teksteihin valittujen näkökulmien ja kielenkäytön kautta. Tässä tutkimuksessa selvitettiin millä tavoin lukion englannin oppikirjatekstit käsittelevät ja kuvaavat eri parisuhdemuotoja ja mitkä parisuhdearvot ja -asenteet vaikuttavat tekstien taustalla. Tut…