Search results for " integrated"

CONCEPTUAL MODEL IN INTEGRATED MARKETING COMMUNICATION

2018

Integrated marketing communications are developing, with IMC approaches to communication with consumers seeing further enhancements in the scientific literature. However, in order to reach the marketing targets, a variety of IMC tools may be used in combination when implementing marketing activities. Despite each IMC tool in itself being highly distinctive, they all depend on each other in the creation of product consumption value and the enhancement of economic, communicational and social benefits. Purpose of the paper: The goal of the research is to assess the integrated marketing communications used in the marketing strategy of Latvian food retail chains. Methodology/methods: The followi…

Forecasting Electricity Consumption and Production in Smart Homes through Statistical Methods

2022

Abstract Over the last years, a steady increase in both domestic electricity consumption and in the adoption of personal clean energy production systems has been observed worldwide. By analyzing energy consumption and production on photovoltaic panels mounted in a house, this work focuses on finding patterns in electrical energy consumption and devising a predictive model. Our goal is to find an accurate method to predict electrical energy consumption and production. Being able to anticipate how consumers will use energy in the near future, homeowners, companies and governments may optimize their behavior and the import and export of electricity. We evaluated the ARIMA and TBATS statistical…

Transversal Skills in Dentistry - Content and Language Integrated Learning Approach

2016

Kulttuurienvälisen tietoisuuden ja kieliasenteiden kehittyminen CLIL-opetuksessa

2018

CLIL (Content and Language Integrated Learning) has been claimed to create a positive attitude towards languages and language learning in general and to raise intercultural awareness. The studies on the topics have however remained scarce. This study examines the issue from former pupils’ perspective. The 24 participants, who received English-medium CLIL during their comprehensive school in the 1990s, were interviewed in-depth and the data were analysed qualitatively. Most participants felt that CLIL had had a very positive effect on their attitudes towards English. However, many considered that CLIL had partly been detrimental to their attitudes towards and learning of other languages. The…

Integrated Simulation and Formal Verification of a Simple Autonomous Vehicle

2018

This paper presents a proof-of-concept application of an approach to system development based on the integration of formal verification and co-simulation. A simple autonomous vehicle has the task of reaching an assigned straight path and then follow it, and it can be controlled by varying its turning speed. The correctness of the proposed control law has been formalized and verified by interactive theorem proving with the Prototype Verification System. Concurrently, the system has been co-simulated using the Prototype Verification System and the MathWorks Simulink tool: The vehicle kinematics have been simulated in Simulink, whereas the controller has been modeled in the logic language of t…

Next-Day Bitcoin Price Forecast

2019

This study analyzes forecasts of Bitcoin price using the autoregressive integrated moving average (ARIMA) and neural network autoregression (NNAR) models. Employing the static forecast approach, we forecast next-day Bitcoin price both with and without re-estimation of the forecast model for each step. For cross-validation of forecast results, we consider two different training and test samples. In the first training-sample, NNAR performs better than ARIMA, while ARIMA outperforms NNAR in the second training-sample. Additionally, ARIMA with model re-estimation at each step outperforms NNAR in the two test-sample forecast periods. The Diebold Mariano test confirms the superiority of forecast …

Negotiating language across disciplines in pre-service teacher collaboration

2017

AbstractIn multilingual learning settings, in order to provide optimal learning conditions for all learners and support both disciplinary and language knowledge development, subject teachers need knowledge on and understanding of how language is used to construct meanings in their discipline and how to scaffold learning from the premise of learners’ current skills. In this article, we report a descriptive case study of two teaching interventions carried out in pre-service subject teacher practice. Student teachers of science and ethics collaborated with student teachers of Finnish language and literature to plan and implement thematic units that focused on particular disciplinary phenomena …

Biotechnology and Cultural Heritage Conservation

2020

The deterioration of cultural asset is induced by biological, chemical, and physical factors, influenced by anthropogenic activity and environmental conditions. In this study, the contribution of biotechnology is emphasized to define the conservation strategy, for a marble Fountain (Two Dragons, XV century) located in Palermo city center, based on an integrated approach and eco-friendly procedures. Biotechnological protocols are preliminarily applied as an integrated approach, based on microscopy observation, in vitro culture and genomic DNA analysis to recognize and characterize microbial communities. Several biological systems have been identified: green algae (Chlorella) and cyanobacteri…

Conceptual design of the TRACE detector readout using a compact, dead time-less analog memory ASIC

2015

[EN] The new TRacking Array for light Charged particle Ejectiles (TRACE) detector system requires monitorization and sampling of all pulses in a large number of channels with very strict space and power consumption restrictions for the front-end electronics and cabling. Its readout system is to be based on analog memory ASICs with 64 channels each that sample a View the MathML source window of the waveform of any valid pulses at 200 MHz while discarding any other signals and are read out at 50 MHz with external ADC digitization. For this purpose, a new, compact analog memory architecture is described that allows pulse capture with zero dead time in any channel while vastly reducing the tota…

Design and Style of Cultural and Media Studies Textbooks for College Students

2014

This paper uses the conceptual framework of multimodal discourse analysis in order to investigate the dominant styles and designs in selected Cultural and Media Studies (CMS) university textbooks. For many EFL students who major in philology, CMS courses are obligatory and thus constitute a type of content and language integrated learning (CLIL). The data from a description and evaluation of four popular textbooks indicate that there is a discernible move away from traditional literacy towards visuality and orality in textbook design and style. This tendency is evident in the use of segmentation and listing in composition, dialogic layouts and informal registers in exposition and visual aid…