Search results for " involvement"

Involvement and image transfer in sports sponsorship

2017

Sponsorships have become one of the most important marketing tools. Data show that a majority of sporting events is sponsored and that investment in sponsorship is increasing every year. Companies are demanding more research to better unde rstand their investment efficacy. Involvement is a key element in processing sponsorship information in consumers’ minds. This variable affects consumer behavior and moderates the sponsor image transfer. The study of involvement could give guidance for the design of appropriate and functional advert ising campaigns. The research proposes segmenting and modelling sport consumer behaviour in sponsorship by their level of involvement with the event. For this…

Stakeholder Involvement in Sustainable Innovation: Toward an Integrated Conceptual Framework

2022

na

The double-edge sword effect of interorganizational trust on involvement in interorganizational networks: The mediator role of affective commitment

2020

Abstract Some organizations collaborate with other partner organizations to reach common goals, establishing interorganizational networks. The governance of the network is often enacted by an interorganizational governing team composed of the directors or top managers of the partner firms. This team plans, manages, and supervises the advancement of the network’s common goals. The success of the network depends, to a large extent, on the involvement of the members of the governing team. In this study, we tested a multilevel model of the antecedents of the involvement of governing team members in the management activities of interorganizational networks. We examined whether the relationship b…

Designing Transport Supporting Services Together with Users with Intellectual Disabilities

2020

Transportation is an important yet challenging aspect in terms of mobility for persons with intellectual disabilities (ID). Despite positive implications of designing services with users, persons with ID are rarely given the opportunity to be involved in such design processes. In this action design research (ADR) study we involve persons with ID in the design through observations, photovoice interviews and in a staged, yet naturalistic user enactments on a bus. Our research contributes with design insights on transport supporting services and insights on user involvement of persons with ID in ADR. The three ADR cycles showed that people with ID is a heterogenous group of users and as such e…

Children's Involvement in the Design of Game-Based Learning Environments

2008

Impact of ethical certifications and product involvement on consumers decision to purchase ethical products at price premiums in an emerging market c…

2021

AbstractIn emerging markets, instances of increasing consumers focus on ethical aspects of the product are observed. To this end, we aim to examine the influence of two ethical certifications and two product involvement types on consumers willingness to purchase ethical products at price premiums in the Indian market. No animal cruelty certification and no child labor certification are chosen as the ethical certifications, and a shirt and a bar of soap are chosen as high and low involvement product categories. Data is collected from 206 respondents for the experiment, in which consumers willingness to purchase a product is evaluated for different product scenarios. The results of the study …

On the evolution of e-Government: The user imperative

2003

Published version of a chapter published in Lecture Notes in Computer Science, 2739, 139-143. Also available from the publisher at: http://dx.doi.org/10.1007/10929179_25 This paper focuses the need for more research on user involvement and the investigation of stakeholders in e-Government initiatives. An investigation of existing work revealed a lack of research on those topics. As e-Government evolves and users mature, the value of their input can increase. The paper discusses the need and potential benefits of this approach. Finally, we suggest that existing stakeholder theory is investigated for adaptation into e-Government settings in order to map the complex body of interrelated stakeh…

Understanding Mobile Showrooming Based on a Technology Acceptance and Use Model

2021

Showrooming is an increasingly popular behaviour in the omnichannel era. The purpose of this paper is to understand the consumer intention to showroom through a technology acceptance and use model based on UTAUT2 that includes value consciousness and purchase involvement as drivers of showrooming intention and mobile dependency as a moderator. Data collected via a survey answered by 659 showroomers were analysed using Partial Least Squares (PLS). Results show that value consciousness, purchase involvement, hedonic motivation and social influence explain mobile showrooming intention and mobile dependency moderates the impact of value consciousness on mobile showrooming intention. Our results…

Professionals’ views on children’s service user involvement

2021

Purpose Children are gradually attaining recognition as service users and their involvement in service development has been advanced in recent years. This study draws on empirical research in social and health-care services designed for children and families. The purpose of this paper is to analyse how professionals understand children’s involvement as experts by experience. The focus is on professionals’ views and intergenerational relations. Design/methodology/approach The research data comprise 25 individual and 10 group interviews with managers and professionals working in social and health-care services in one Finnish province. The data were analysed using qualitative thematic analysi…

Uz bērna personības stiprajām pusēm balstīta audzināšanas stila ietekme uz skolēnu akadēmiskajiem sasniegumiem

2021

Vecāku loma bērnu akadēmiskajā, emocionālajā un fiziskajā attīstībā ir labi zināma visiem. Šajā pētījumā aplūkota saikne starp audzināšanas stiliem unto ietekmi uz studentu akadēmiskajiem sasniegumiem Azerbaidžānas kontekstā. Vecāku iesaistīšanās ietekme uz bērnu panākumiem ir plaši aplūkota literatūrā. Literatūrā vairāk uzmanības tiek pievērsts rietumu valstīm un vecākiem kā bērnu sociālekonomisko vajadzību nodrošinātājiem. Ir maz pētījumu par vecāku iesaistīšanos kā akadēmiskajiem starpniekiem, konkrētāk, vecāku lomu, lai vadītu bērnus viņu mācībās un dzīves lēmumos. Iedvesmojoties no pozitīvās psiholoģijas un autoritatīvas pieejas bērna attīstībai, tiek prezentēts jauns audzināšanas term…