Search results for " market"
showing 10 items of 2859 documents
Les apports du modèle de recherches d'expériences à l'analyse du comportement dans le domaine culturel Une exploration conceptuelle et méthodologique
1995
International audience; Le modèle de recherche d'expériences de Holbrook et Hirschman a été présenté par ses auteurs comme un cadre conceptuel bien adapté à l'analyse des comportements dans le domaine culturel. Cette recherche analyse la capacité de variables explicatives des différences interindividuelles retenues par ce modèle à expliquer des différences dans les évocations affectives du théâtre par le public. La méthodologie mise en œuvre s'appuie sur l'analyse statistique de données textuelles recueillies auprès des différents segments de spectateurs.
Modification des représentations sociales des métiers d’infirmier et d’animateur socioculturel chez des étudiants grâce à une action de santé publiqu…
2019
Resume De plus en plus de professionnels de la sante et de l’action sociale sont amenes a echanger leurs points de vue et a definir des actions de prevention pour repondre aux besoins des usagers de maniere ciblee et personnalisee. L’objectif de cette etude est d’analyser l’impact d’un travail mene en interdisciplinarite entre un groupe d’etudiants en soins infirmiers (ESI) et un groupe d’etudiants en licence professionnelle intervention sociale, sur leurs representations respectives concernant leur futur metier. Cent vingt-neuf ESI et 41 etudiants en licence professionnelle ont repondu a deux reprises a un questionnaire specifique, construit a partir des competences inscrites dans le refer…
Advertising in disguise? How disclosure and content features influence the effects of native advertising
2020
Abstract Native advertising has recently become a prominent buzzword for advertisers and publishers alike. It describes advertising formats which closely adapt their form and style to the editorial environment they appear in, intending to hide the commercial character of these ads. In two experimental studies, we test how advertising disclosures in native ads on news websites affect recipients’ attitudes towards a promoted brand in a short and long-term perspective. In addition, we explore persuasion through certain content features (i. e., message sidedness and use of exemplars) and how they affect disclosure effects. Results show that disclosures increase perceived persuasive intent but d…
COVID-19 and Soccer Teams on Instagram: The Case of Corporate Social Responsibility
2020
COVID-19 has given greater importance to the role of social media in sport, making it an essential way for fans to stay “in touch” with their teams. At the same time, the pandemic triggered additional actions from sport entities with the view to prove their commitment to society in an unprecedented moment of crisis. Professional team sport organizations have indeed initiated corporate social responsibility actions to collaborate in the fight against COVID-19. To explore these actions, the authors analyzed 3,906 posts on the official Instagram profiles of professional team sport organizations of La Liga (soccer, Spain), from March 11 to May 11, 2020, classifying them as philanthropic, sponso…
Effects of the COVID-19 Pandemic on Sports Entrepreneurship
2020
Sports entrepreneurship has been considered an important part of sports organisations when overcoming crisis situations. The aim of this study is to determine the impact of the crisis derived from COVID-19 on sports entrepreneurship and whether there are differences in the prediction of entrepreneurship on service quality in non-profit sports clubs. To this end, 145 sports clubs were analysed before and after the outbreak of the virus in society. Paired sample-t tests were carried out to determine the differences in variables studied before (Time I) and after (Time II) the COVID-19 outbreak, and correlations and hierarchical linear regressions were used to analyse the relationship between t…
The Interactions between COVID-19 Cases in the USA, the VIX Index and Major Stock Markets
2021
With this study, we aimed to determine (1) the effect of the daily new cases and deaths due to the COVID-19 pandemic in the United States on the CBOE volatility index (VIX index) and (2) the effect of the VIX index on the major stock markets during the early stage of the pandemic period. To do this, we collected and analysed the daily new cases and death numbers during the COVID-19 pandemic period in the United States and the country indexes of the USA (DJI), Germany (DAX), France (CAC40), England (FTSE100), Italy (MIB), China (SSEC) and Japan (Nikkei225) to determine the impact of the VIX index on the major stock markets. We then subjected this data to the Johansen co-integration test and …
Accentuating the Interrelation between Consumer Intention and Healthy Packaged Food Selection during COVID-19: A Case Study of Pakistan
2021
This study contemplates the factors that influence consumer intention, before and during the eruption of COVID-19, for the selection of healthy packaged food in Pakistan. The extant studies have identified two distinct attitudes of consumers about food label information: one is its usefulness and the second elucidates the avoidance. Hence forth, the current study contributes to the extant literature while signifying both reasons which motivate consumers to read food labels and reasons which discourage consumers from consult food labels at the point of purchase. Moreover, the impact of subjective norms and self-efficacy for healthy packaged food intentions has also been examined for both bef…
Special Issue: "The Latest Clinical Advances in Thrombocytopenia"
2021
Platelets are critical elements in the blood stream, supporting hemostasis as well as performing even more complex tasks within networks of biological (immunity) and pathophysiological processes, such as cancer and ischemia/reperfusion injury [...]
Employment trajectories until midlife associate with early social role investments and current work-related well-being
2021
Applying social investment theory (SIT), we examined whether employment trajectories until midlife, with differential investments in education and employment, are associated with social investments during early life and with work-related well-being in midlife, with a special reference to potential differences between self-employment and paid work. In the Northern Finland Birth Cohort 1966 (n = 6496; 2963 men, 3533 women), life-history calendars from age 16 to 45 were used to determine the respondents’ yearly employment statuses (student, full-time employee, part-time employee, self-employed, unemployed, on parental leave, on sabbatical leave or otherwise not working). Latent class analysis …
Biofilia en el centro comercial: atracción del ambiente de naturaleza y su efecto sobre la imagen, los estados afectivos y el comportamiento de los v…
2018
Se realizo una tesis en modalidad de compendio de cuatro artículos enfocados en analizar la capacidad de atracción del “ambiente eco-natural / de naturaleza / biofílico” de los centros comerciales a través del examen de sus efectos específicos sobre las respuestas afectivas, cognitivas y de comportamiento de los visitantes. El primer articulo se enfoca en explorar la imagen de los centros comerciales siguiendo un método lexicométrico. Esta técnica permite examinar la capacidad de atracción revelando principales motivaciones de visita, y contrastándolas frente a variables personales como género, nivel socioeconómico y tipo de percepción (favorable o desfavorable). La segunda investigación y …