Search results for " marketing"

Accentuating the Interrelation between Consumer Intention and Healthy Packaged Food Selection during COVID-19: A Case Study of Pakistan

2021

This study contemplates the factors that influence consumer intention, before and during the eruption of COVID-19, for the selection of healthy packaged food in Pakistan. The extant studies have identified two distinct attitudes of consumers about food label information: one is its usefulness and the second elucidates the avoidance. Hence forth, the current study contributes to the extant literature while signifying both reasons which motivate consumers to read food labels and reasons which discourage consumers from consult food labels at the point of purchase. Moreover, the impact of subjective norms and self-efficacy for healthy packaged food intentions has also been examined for both bef…

Special Issue: "The Latest Clinical Advances in Thrombocytopenia"

2021

Platelets are critical elements in the blood stream, supporting hemostasis as well as performing even more complex tasks within networks of biological (immunity) and pathophysiological processes, such as cancer and ischemia/reperfusion injury [...]

Biofilia en el centro comercial: atracción del ambiente de naturaleza y su efecto sobre la imagen, los estados afectivos y el comportamiento de los v…

2018

Se realizo una tesis en modalidad de compendio de cuatro artículos enfocados en analizar la capacidad de atracción del “ambiente eco-natural / de naturaleza / biofílico” de los centros comerciales a través del examen de sus efectos específicos sobre las respuestas afectivas, cognitivas y de comportamiento de los visitantes. El primer articulo se enfoca en explorar la imagen de los centros comerciales siguiendo un método lexicométrico. Esta técnica permite examinar la capacidad de atracción revelando principales motivaciones de visita, y contrastándolas frente a variables personales como género, nivel socioeconómico y tipo de percepción (favorable o desfavorable). La segunda investigación y …

Wykorzystanie modelu PESO do pomiaru poziomu ekspozycji i zaangażowania w prowadzonych w mediach społecznościowych działaniach promocyjnych pośrednik…

2019

Rosnącej popularności mediów społecznościowych, towarzyszy wzrost znaczenia jakości i częstotliwości treści publikowanych w Internecie. Pociąga to za sobą ciągłą analizę między innymi z zakresu ekspozycji i zaangażowania internautów w mediach. Wśród wielu dostępnych narzędzi do przeprowadzenia powyższej analizy w niniejszej pracy wykorzystano model PESO – Dona Bartholomewa. Celem artykułu jest implementacja modelu PESO (pomiaru mediów społecznościowych na wielu poziomach) na rynku nieruchomości oraz analiza poziomu ekspozycji i zaangażowania w mediach społecznościowych pośredników w obrocie nieruchomościami. Celem szczegółowym jest analiza zawartości informacyjnej wpisów, materiałów wideo, …

Studio di alcuni aspetti del consumo di arance bionde in Italia mediante l’analisi multivariata

2010

Using the Johnson-Neyman Procedure to Detect Item Bias in Personality Tests

2016

I present an alternative to a widely used item-bias analysis procedure known as the ANOVA method. The new method is based on the Johnson-Neyman procedure, which is a multiple regression-based technique with properties that can overcome the major weaknesses of the ANOVA method. I introduce the proposed procedure in a non-technical manner, provide an illustrative example, and suggest guidelines for empirical analysis that can be readily applied in personality research.

Customer Views on Problems of Internet Shopping Using Mobile Devices: Results of Recent Survey

2021

Recent developments of information technologies have supported fast development of Internet shopping worldwide and also using mobile devices. Internet shopping creates convenience for customers, bigger selection of goods and services from one side, but also creates several challenges for companies as well as some problems for companies and customers from the other side. Active research on different aspects is done by businesses, academic researchers alone and in co-operation of business and academic researchers. The aim of research is to find recent ideas of customers on Internet shops and problems raised in Internet shopping using mobile devices and to compare the results with other countr…

Ethical Climate as Social Norm: Impact on Judgements and Behavioral Intentions in the Workplace.

2021

We present a study that looks at the relationship between the ethical climate, considered as a set of social norms, and judgments and behaviors in the workplace. In this case we think that an ethical rule reflecting the climate is only actualized in conduct and/or decisions if the rule is applicable, is shared, and is the subject of social expectations. A total of 277 professionals responded to a questionnaire measuring the normativity of three ethical rules, socio-moral judgment, trust in supervisors, turnover intention, and discrimination as well as abusive supervision. The results confirm our hypothesis. This leads to a different view of how the ethical climate is measured and constructe…

Preamble Reservation Based Access for Grouped mMTC Devices with URLLC Requirements

2019

Author's accepted manuscript (postprint). © 2019 IEEE. Personal use of this material is permitted. Permission from IEEE must be obtained for all other uses, in any current or future media, including reprinting/republishing this material for advertising or promotional purposes, creating new collective works, for resale or redistribution to servers or lists, or reuse of any copyrighted component of this work in other works. Available from 16/07/2021. Ultra-reliable low latency communication (URLLC) and massive machine type communications (mMTC) are two of the three major technological pillars in 5G. For medium access in mMTC scenarios, e.g., smart cities, a major bottleneck for achieving reli…

Marketing communication in Finnish industrial companies

2010

Marketing communication has a significant role for profitable businesses in industrial markets, and its role is only expected to rise in the future. Especially, integrated marketing communication (IMC) and customer-oriented approach are universally regarded fundamental developments in the field of marketing. Secondly, Finnish companies’ marketing competences are commonly considered insufficient in general. The purpose of this study was to describe how Finnish industrial companies execute their marketing communication. In addition, the study examines the marketing communication’s strengths, weaknesses, opportunities, threats, and targets for development; how different marketing communication…