Search results for " role"
showing 10 items of 359 documents
Loyalty Formation for Different Customer Journey Segments
2019
The proliferation of new touchpoints empowers today's customers to design their own journey from search to purchase. To address this new complexity, we segment customers by their use of specific touchpoints in the customer journey, investigate the association of several covariates with segment membership, consider the rise of mobile devices as potential "game changers" of existing segments, and explore how the relationships among product satisfaction, journey satisfaction, customer inspiration, and customer loyalty differ across segments. Based on anticipated utility theory and using latent class analyses on large-scale data from two samples of 2,443 and 2,649 journeys, we identify five tim…
Stereotypes in Persuasive Communication: Influence Exerted by a Disapproved Source
2004
The present paper examines how someone's use of stereotypes can exert influence over others’ judgments. In the 2 studies reported here, participants were presented with messages containing information provided by a source. In Study 1, the source was an in-group member. The messages were manipulated in a between-subjects design so that participants were either given stereotypical or counterstereotypical information. After being given a hint regarding the source's estimate, participants were asked to provide their own estimates about a number of points displayed on a computer screen. Results indicate that participants tended to use as an anchor the estimate provided by the source that made us…
Aproximación holística versus aproximación comunicativa en la evaluación de la producción oral en inglés
2014
El propósito de este artículo es mostrar el rendimiento comunicativo en las simulaciones en inglés en dos grupos contrastivos: estudiantes adiestrados en enseñanza integrativa en contraste con los que están siguiendo un curso de enfoque comunicativo. La evaluación de la producción oral mediante una aproximación por tareas a las actividades de simulación muestra que, aunque los estudiantes siguiendo el método comunicativo dominan mejor tales técnicas, los estudiantes del método integrativo son más aventajados en el dominio de la gramática. Sin embargo, la nota media de los alumnos del método integral no se encuentra demasiado alejada de la de los que han seguido el método comunicativo. La ra…
The European Union as a normal international actor: an analysis of the EU Global Strategy
2019
For a long time, the European Union (EU) has been described by many scholars and policymakers as a civilian and a normative power. This article argues that these concepts do not accurately capture the foreign policy behaviour of the EU as prescribed in the European Union Global Strategy (EUGS). It first situates EU identity and role played in international relations within role strain theory. Then, it notes that the EU has difficulties fulfilling duties connected with its international identity and role. The second part of the article uses three indicators to examine whether the EU is pursuing ‘normal’ international actor status or not, drawing on the Strategy and relevant literature to do …
An Overview of 5G Slicing Operational Business Models for Internet of Vehicles, Maritime IoT Applications and Connectivity Solutions
2021
Identification of ecosystems and Business Models (BM) is an important starting point for new complex system development. The definition of actor (or stakeholder) roles and their interactions (at both business and technical levels), together with target scenarios and use cases, provide essential input information for further system requirement collection and architecture specification. The powerful and flexible Fifth Generation (5G) network slicing technology, which is capable of creating virtually isolated and logically parallel networks, enables a large range of complex services and vertical applications. Although various terminologies and models have been proposed in recent years for BMs …
How to Raise Different Game Collaboration Activities : The Association Between Game Mechanics, Players' Roles and Collaboration Processes
2018
Background. Designing collaborative three-dimensional (3D) learning games is one way to enhance the quality of learning and respond to the needs of working life. However, there is little research on how to apply different game mechanics to support different educational aims.Aim. This study determines how game mechanics implemented within computer-supported collaboration roles (scripted vs. emergent) are associated with the emergence of collaboration.Method. The research at hand applies both qualitative and quantitative content analysis. The target group consisted of 15 vocational school students. The data were gathered by recording the groups’ discussions and saving the game logs. A total o…
Higher Education and the Knowledge Society
2010
Knowledge society may be defined as a discourse which is based on certain intellectual starting points in the analyses of modern societies, while as a concept it tends to create its own images, expectations, and narratives. The importance of higher education in this discourse is rooted in the fact that changes in science, research, and technology have changed the social role of universities. According to a radical perspective, a rapid metamorphosis is taking place in the relationship between knowledge production and university institution, whereas a more moderate view holds that recent changes challenge the traditional values found in higher education institutions.
New insight on immunological activation pathways of Langerhans cells, possible tolerogenic role
2009
Langerhans cells are the prototype of antigen presenting cell, their role is to work as sentinel in the epidermis. Like every APC Langerhans cells act as bridge between innate and acquired immunity recognizing antigens into the epidermis and bringing them to drying lymph node, their work is well described by the Langerhans cell paradigm. Recently many works designed a new and amazing role of Langerhans cells in fact they often showed tolerogenic capacity, while in many cases, they seems not necessary to promote activation of acquired immunity. Anyway Langerhans cells remaining an interesting target for new vaccine strategies because of their localization in the epidermis and the ability to …
The hidden side of adverbs
2018
This paper will address the predicative nature of manner adverb(ial)s and of three types of sentence adverbs (subject-oriented, modal, and evaluative) in Italian. Predication often becomes overt by means of morphological correlates. Is it possible to find any such evidence with invariable adverbs? To unveil their predicative nature, a procedure will be suggested in which two sentences, one with a -mente adverb, the other with its cognate adjective (a) share the content morphemes (identity of the signifiant) and (b) entail each other (identity of the signifié as regards semantic roles). A number of such pairs will be discussed, examples of which include: Intelligentemente, Leo intervenne ‘Cl…
Sobre metodología de gramática histórica del español: a propósito de una obra reciente
2003
Contributions to Spanish historical morphology are used to dealing with many descriptive issues, but they generally lack methodological considerations. This was not the case with other components of historical grammar such as the phonological and the lexical ones. However morphology, perhaps because of its semiproductive character and the irregularity of its paradigms, has been conceived of as a sample of unrelated data. This paper aims to consider the paradigmatic proposals that have been recently made by Joel Rini putting them in the methodological context of current research on grammaticalization in general linguistics.