Search results for " semiotics"
showing 9 items of 129 documents
Ideologie e culture della vendita: luci e spazi al supermercato
2022
This paper investigates the role of lighting in the quintessential commercial place: the supermarket. The aim of the article is to understand how lights contribute to construct the sense of a place and to define the supermarket as a text. Supermarket's system of illumination reveals the construcion of a framed text the connect fresh products with canned product. From a structuralistic pont of view, both industrial and organic supermarkets will be considered as the different treatment of lighting gives rise ti twi opposing ideologies of sale and consumption.
Semiotica dello spazio, semiotica della città
2022
The paper will provide an overview of the semiotics of space as it has been investigated in Italy in the last twenty years. After identifying the semiotic relevance in the study of space, the distinction between objectivating and subjectivating conceptions is recalled, stressing how these two kinds of spatiality are such only by virtue of effects of meaning constructed by and in texts. We then examine two macro lines of research on which semiotics has focused: those on spatiality described and constructed in various types of narrative (space in the text) and those on experienced spatiality (space as text). The second part of the contribution is dedicated to a spatial text that, due to its c…
Structure/Structuralism
2020
The first issue of Word, the Journal of the Linguistic Circle of New York, published in April 1945 by Roman Jakobson and André Martinet, both exiles living in the USA, features one of the first articles by Claude Lévi-Strauss (1958) (L’analyse structurale en linguistique et en anthropologie) and the last essay by Ernst Cassirer (2002) (Structuralism in Modern Linguistics), who died a few weeks before its publi cation. This is the official birth of structuralism, a term seemingly coined by the author of Philosophie der symbolischen Formen in his posthumous essay with its testimonial quality.
Visibility without voice: Media witnessing irregular migrants in BBC online news journalism
2016
In the analysis of journalistic representation of irregular migration to Europe, rather little attention is given to the variation of modes and genres of journalism. Most studies focus on text in ‘old media’ and the news genre. This article analyses affordances of different modalities and genres of online journalism in framing irregular migrants. Media framing in BBC online news coverage of a mediatised conflict in Spain, defined as a ‘migration crisis’, is analysed with multimodal social semiotics. While mediation makes global audiences witness tragedies at Europe's borders and online journalism affords more voice and deliberation for migrant sources, the frames of threat and victim domina…
Tattoo branding
2018
Questo contributo indaga una pratica specifica di quelle che riguardano la body modification: il branding, ovvero la marchiatura a fuoco del corpo. Si confronta questo fenomeno con quello del tatuaggio tradizionalmente inteso, dal punto di vista espressivo (modelli di corpo, forme della marchiatura) e dei significati sociali connessi (valorizzazioni sociali e storiche della marchiatura a fuoco), con un confronto anche con altre pratiche di marchiatura a fuoco (su cose e animali).
Tv e cultura locale. Uno studio di caso: generi e tendenze della programmazione televisiva siciliana
2016
Questa indagine è uno studio sull’offerta televisiva locale siciliana ed è condotta su un ristretto numero di emittenti allo scopo di approfondire alcuni aspetti del panorama mediatico regionale. Il commitente della ricerca è il Co.re.com. Sicilia – Comitato Regionale per le Comunicazioni, che con questo studio, svolto tra il 2015 e il 2016, ha voluto compiere una ricognizione e una valutazione della qualità dei programmi della tv siciliana. Attraverso interviste di tipo qualitativo, condotte sulla base di una batteria di domande a risposta aperta, rivolte a direttori ed editori di emittenti regionali, e attraverso una disamina dei palinsesti, si è condotta una ricognizione dello stato dei …
La traduction des métaphores: le cas de Kassandra de Christa Wolf
2012
This paper analyzes, in a comparative way, the conceptual metaphors (Lakoff and Johnson, 1998) used in the German text «Kassandra» of Christa Wolf and in its Italian translation. The metaphors’ translation is important for two reasons. First it shows the socio-cultural aspects that turn around the source language and the target language. On the other hand, it can investigate the role of the language and the linguistic choices. This paper will analyze the metaphors’ translations using a mixed approach, both cognitive linguistics and semiotics but it also focuses on the translation theories. The analysis of metaphors allows us to understand better the comprehension of communicative intentiona…
From ‘no dogs here!’ to ‘beware of the dog!’ : restricting dog signs as a reflection of social norms
2019
Signs in public space reflect ‘normalcy’ in a community. The authors ask what restricting signs tell us about a society? In order to explore the system and variation in the ways dog signs manifest different norms and control, they compare two different data sets: dog signs in a Northern European town, Jyväskylä in Finland, and two Eastern European villages in Romania. They apply a qualitative methodology based on visual communication, geosemiotics and linguistic landscape studies. The focus of the article is on the resources of addressing and the visual semiotics of the image. The investigated communities seem to create a complementary distribution of what they regulate that is also displa…
Discorso turistico-enologico sull’aura in ‘Un’ottima annata’ di Ridley Scott
2023
This essay follows fits into an ongoing project dedicated to highlighting the rhetorical and ideological representations of food and wine in cinema It carries out a semiotic analysis of the film A good year (by Ridley Scott, with the aim of identifying the role that wine plays in it and in the touristic imaginary about it. The essay pursues this goal by facing the issue of authenticity in tour ism as posed by Culler and by reconstructing the implicit aesthetic and touristic theory on which the film may be positioned. Then, it proceeds by getting into a reconstruction of the ideologic role played by the settings and the spaces represented in it. A spatial dialectic among city and country get…