Search results for "21"
showing 10 items of 34876 documents
Cross-Cultural Factors in Experiencing Online Video Contents in Product Marketing
2017
Although online shops represent convenient tools to buy and sell products, they do not offer as rich multisensory experiences than physical retailing offers. Audio-visual contents could provide dynamic multisensory information and offer more engaging experiences. However, to be successful, audio-visual contents need to be adjusted to the cultural characteristics of the users. This manuscript presents a study in which Spanish and Finnish participants interacted with audiovisual products depicting videos of the brand design. Through content analysis of participants' verbalizations, the authors identified categories and subcategories that defined the representation of the video elements and th…
Identity Use and Misuse of Public Persona on Twitter
2016
Social media sites have appeared during the last 10 years and their use has exploded all over the world. Twitter is a microblogging service that has currently 320 million user profiles and over 100 million daily active users. Many celebrities and leading politicians have a verified profile on Twitter, including Justin Bieber, president Obama, and the Pope. In this paper we investigate the '‘hundreds of Putins and Obamas phenomenon’ on Twitter. We collected two data sets in 2015 containing 582 and 6477 profiles that are related to the G20 leaders’ profiles on Twitter. The number of namesakes varied from 5 to 1000 per leader. We analysed in detail various aspects of the Putin and Erdogan rela…
Customer Perception Driven Product Evolution - Facilitation of Structured Feedback Collection
2016
Competitive environment not only requires effective advertising strategies from the product producers and service providers, but also to do comprehensive and sufficient analysis of their customers to understand their needs and expectations. Successfully involving customers into a product/service co-creation process, companies more likely increase their future revenue. Customer feedback analysis is widely applied in marketing and product development. Among other challenges (e.g. customer engagement, feedback collection, etc.) automation of customer feedback analysis becomes very demanding task and requires advance intelligent tools to understand customers’ product perception and preferences.…
Assessing the Effectiveness of Two Theoretically Motivated Computer-Assisted Reading Interventions in the United Kingdom: GG Rime and GG Phoneme
2013
We report an empirical comparison of the effectiveness of two theoretically motivated computer-assisted reading interventions (CARI) based on the Finnish GraphoGame CARI: English GraphoGame Rime (GG Rime) and English GraphoGame Phoneme (GG Phoneme). Participants were 6–7-year-old students who had been identified by their teachers as being relatively poor at reading. The students were divided into three groups. Two of the groups played one of the games as a supplement to normal classroom literacy instruction for five sessions per week for a period of 12 weeks. The third group formed an untreated control. Both games led to gains in reading, spelling, and phonological skills in comparison with…
Scalable implementation of dependence clustering in Apache Spark
2017
This article proposes a scalable version of the Dependence Clustering algorithm which belongs to the class of spectral clustering methods. The method is implemented in Apache Spark using GraphX API primitives. Moreover, a fast approximate diffusion procedure that enables algorithms of spectral clustering type in Spark environment is introduced. In addition, the proposed algorithm is benchmarked against Spectral clustering. Results of applying the method to real-life data allow concluding that the implementation scales well, yet demonstrating good performance for densely connected graphs. peerReviewed
The influence of dataset size on the performance of cell outage detection approach in LTE-A networks
2015
The configuration and maintenance of constantly evolving mobile cellular networks are getting more and more complex and hence expensive. Self-Organizing Networks (SON) concept is an umbrella term for the set of automated solutions for network operations proposed by 3rd Generation Partnership Project (3GPP) group. Automated cell outage detection is one of the components of SON functionality. In early studies our research group developed data-driven approach for the detection of malfunctioning cells. In this paper we investigate the performance of the proposed solution as a function of the density of active users and the size of observation interval. The evaluation is conducted in Long Term E…
Effects of Temperature and Humidity on Radio Signal Strength in Outdoor Wireless Sensor Networks
2015
Many wireless sensor networks operating outdoors are exposed to changing weather conditions, which may cause severe degradation in system performance. Therefore, it is essential to explore the factors affecting radio link quality in order to mitigate their impact and to adapt to varying conditions. In this paper, we study the effects of temperature and humidity on radio signal strength in outdoor wireless sensor networks. Experimental measurements were performed using Atmel ZigBit 2.4GHz wireless modules, both in summer and wintertime. We employed all the radio channels specified by IEEE 802.15.4 for 2.4GHz ISM frequency band with two transmit power levels. The results show that changes in …
Higher-order Nonnegative CANDECOMP/PARAFAC Tensor Decomposition Using Proximal Algorithm
2019
Tensor decomposition is a powerful tool for analyzing multiway data. Nowadays, with the fast development of multisensor technology, more and more data appear in higherorder (order > 4) and nonnegative form. However, the decomposition of higher-order nonnegative tensor suffers from poor convergence and low speed. In this study, we propose a new nonnegative CANDECOM/PARAFAC (NCP) model using proximal algorithm. The block principal pivoting method in alternating nonnegative least squares (ANLS) framework is employed to minimize the objective function. Our method can guarantee the convergence and accelerate the computation. The results of experiments on both synthetic and real data demonstrate …
Application of information and communication technology for internationalization of Nigerian small- and medium-sized enterprises
2019
Information and communication technology (ICT) has fundamentally transformed business transactions. While its uses have become ubiquitous in the advanced economies, emerging and developing economies are still struggling with the mode and manner of the deployment of ICT for business. Thus, this study seeks to investigate how small‐ and medium‐sized enterprises (SMEs) utilize ICT in Nigeria for business internationalization. To achieve the goal of the study, a mixed‐method was employed. A questionnaire was administered to 265 people consisting of SMEs staff, managers, and owners. Similarly, interviews were conducted with seven SME decision makers. Findings revealed that Nigerian SMEs used ICT…
Visual Distraction Effects of In-Car Text Entry Methods
2017
Three text entry methods were compared in a driving simulator study with 17 participants. Ninety-seven drivers’ occlusion distance (OD) data mapped on the test routes was used as a baseline to evaluate the methods’ visual distraction potential. Only the voice recognition-based text entry tasks passed the set verification criteria. Handwriting tasks were experienced as the most demanding and the voice recognition tasks as the least demanding. An individual in-car glance length preference was found, but against expectations, drivers’ ODs did not correlate with incar glance lengths or visual short-term memory capacity. The handwriting method was further studied with 24 participants with instru…