Search results for "APPLE"
showing 10 items of 71 documents
Apple, Ibm and Microsoft in a war of signs
2007
The aim of my paper is exploring how image contributes on building the brand identity of specific organisations and how the meaning of the image can be resignified by the action of the players in a specific market. In particular, I will focus on the competition between three brands, Ibm, Apple, Microsoft. on the information technology market. My work is looking forward to be a continuation of the essay “Le vie du Logo” published in “Identités visuelles” by Jean Marie Floch about the visual competition between Apple and Ibm. I will use the tools of sociosemiotics, plastic and figurative analysis, screening more than 20 years of competition starting from 1984, the year in which the analysis o…
Full inhibition of enzymatic browning in the presence of thiol-functionalised silica nanomaterial
2018
[EN] Darkening processed fruits and vegetables is caused mainly by enzymatic browning through polyphenol oxidase (PPO) action. Accordingly, we explored the potential of four silica-based materials (MCM-41 nanometric size, MCM-41 micrometric size, UVM-7 and aerosil), non-functionalised and functionalised with thiol groups, to inhibit PPO activity in the model system and apple juice. All materials showed relevant performance when immobilising and inhibiting PPO in model systems, and support topology is a main factor for enzyme immobilisation and inhibition. Thiol-containing silica UVM7-SH showed the greatest inactivation, and similar browning values to those obtained by acidification. The enz…
Airborne Measurements of Contrail Ice Properties—Dependence on Temperature and Humidity
2021
The largest share in the climate impact of aviation results from cirrus clouds. Here, the dependence of microphysical contrail ice properties and extinction on temperature and humidity is investigated. Contrail measurements were performed at various altitudes during the 2018 ECLIF II/NDMAX campaign with the NASA DC-8 chasing the DLR A320. Ice number concentrations and contrail extinction coefficients are largest at altitudes near 9.5 km, typical for short- and medium-range air traffic. At higher altitudes near 11.5 km, low ambient water vapor concentrations lead to smaller contrail particle sizes and lower extinction coefficients. In addition, contrails were detected below 8.2 km near the S…
Fruit quality and volatile fraction of ‘Pink Lady’ apple trees in response to rootstock vigor and partial rootzone drying
2008
BACKGROUND: Partial rootzone drying (PRD) is a novel deficit irrigation technique consisting in the alternated wetting of only one side of the rootzone, which induces partial stomatal closure and increased water use efficiency. The effect of PRD and rootstock vigor on ‘Pink Lady’ apple fruit quality and aroma profile was studied using solid-phase micro-extraction in headspace and gas chromatography/mass spectrometry. RESULTS: PRD irrigation generally did not affect quality attributes, whereas it influenced the aroma of the apple fruit. In particular, PRD improved the aroma of the fruit flesh, while it decreased the volatile fraction in the peel, where most of the compounds are concentrated.…
THE PRODUCTION COSTS OF CONVENTIONAL AND ORGANIC APPLE ORCHARDS IN THE VENETO REGION (ITALY)
2012
In times of crisis people are thinking how to make the best choice to be more profitable. Both the manufacturers and the consumers must choose the best solutions for them and their businesses. Making a choice between organic and conventional methods in times of crisis is even more difficult considering production costs and consumption patterns. What is the composition of production costs for an apple orchard, how they can be divided into homogeneous categories and why to choose green are the questions we have tried to answer in this paper.
Polyphenols extracted from three apple cultivars grown in Sicily: effect on k-casein aggregation
2016
Get a Mac : conversations in Apple's advertising campaign
2015
Mainontaa on nykyaikana lähes kaikkialla. Yksi yleisimmistä mainonnan muodoista on televisiomainokset, joita useat näkevät päivittäin. Tästä esimerkkinä on Applen televisiokampanja, jota esitettiin vuosina 2006–2009. Sitä on tutkittu useasta eri näkökulmasta, mutta mainoksissa olevan keskustelun tutkiminen on jäänyt vähemmälle. Myös kampanjassa käytetyn keskustelun yhteyttä suostutteluun, joka on kaiken mainonnan tavoite, on tutkittu vain vähän. Tämän tutkielman tavoitteena oli tutkia mainosten keskusteluja keskustelunanalyysin avulla ja selvittää, miten ne suostuttelivat ihmisiä ostamaan Mac-tietokoneen. Kampanjassa oli kaiken kaikkiaan 66 mainosta, joista tähän tutkielmaan valittiin 12. N…
Telpu rezervācijas iOS lietotne
2016
Bakalaura darba autors Rihards Baumanis ir izvēlējies tēmu “Telpu rezervācijas iOS lietotne” atsaucoties uz to, ka biznesa, izglītības un citu iestāžu darba telpas paliek arvien lielākas, bet visas izmanto uzlabojamu telpu pārvaldīšanas modeli. Palielinoties telpu izmēram un lietotāju skaitam, telpu rezervācijas veids, to atrašana un to mikroklimata uzraudzīšana paliek par novārtā atstātu problēmu. Bakalaura darba mērķis ir apskatīt eksistējošos risinājumus telpu rezervācijas un pārvaldīšanas mērķim un izstrādāt iOS mobilo lietotni, kura spēj uzturēt personas kalendāru un eksistējošās rezervācijas iestādē, pārbaudīt telpu rezervācijas stāvokli, ātri un pēc nepieciešamības veikt telpu rezerv…
The microcybergames and the learning of the Social Sciences: The java world
2003
The possibilities and didactic limitations of the computer games stand out. The utility of the microcybergames in the educative surrounings of Internet is put of relief. In Java, the designs of the microcybergames are studied, emphasizing the advantages of predesigned applet over the ones generated by some author created tools. A selection of flexible and gratuitous applet with possible didactic use is made. Examples of applications of these applets in proper contents of Social Sciences in the no university curricula are incorporated.
Comparing different processing methods in apple slice drying. Part 2 solid-state Fast Field Cycling 1H-NMR relaxation properties, shrinkage and chang…
2019
The objective of this paper was to study the effects of different drying methods that are: microwave (MW), hot air (HA) and a combination of both (HY), on the 1H-NMR relaxation properties, shrinkage and volatile compounds of Golden Delicious apple slices. Fast field cycling NMR relaxometry reveals that the HA samples dried at different temperatures (65 and 75 °C) appear to contain less restrained water as compared to the sample obtained by MW heating at the same temperatures. In fact, the longitudinal relaxation rates (T1) of the water molecules in the HA dried slices resulted shorter than those measured for the MW dried samples, thereby revealing that in the MW slices, water molecules beha…