Search results for "AWARENESS"
showing 10 items of 531 documents
El biohuerto escolar como recurso en la educación intercultural
2013
La presente investigación analiza las posibilidades que ofrece el taller de biohuerto escolar como recurso en la educación intercultural por su capacidad para establecer nexos culturales entre dos contextos diferentes a través del conocimiento sobre las verduras y hortalizas. La práctica educativa se realizó en un colegio en Valencia que previamente había mantenido contactos interculturales con una comunidad nativa en la Amazonía peruana. Se siguió una metodología por objetivos a través de un programa de intervención constituido por actividades que abarcaban las diferentes áreas de conocimiento. A través de la asamblea, del análisis de tareas, de las encuestas y de las pruebas se pudo valor…
Are Facebook brand community members truly loyal to the brand?
2015
Investigates two Facebook brand communities and their relationship with loyalty.Community commitment is associated with community promotion behavior and loyalty.Community promotion behavior is associated with different types of loyalty.User activity in Facebook has little or no effect on brand loyalty. This study examines members of Facebook brand communities and tests the relationships between their commitment to the community and brand loyalty. A conceptual model on the linkages between brand community commitment, community promotion behavior and brand loyalty including attitudinal loyalty, repurchase intention and positive word-of-mouth (WOM) is developed and tested with two samples. Dat…
La consapevolezza professionale del docente
2017
Sono evidenziati alcuni caratteri specifici della consapevolezza professionale del docente come forma di meta-competenza di natura sia strategica sia tattica, riferibile al saper gestire se stessi nel contesto dei processi formativi e auto-formativi connessi con l’acquisizione di nuove competenze e/o con lo sviluppo ulteriore di competenze già presenti, in vista del loro trasferimento a nuovi contesti. E’ s analizzata e misurata la consapevolezza professionale di un gruppo di 744 docenti siciliani di scuole secondarie di primo e secondo grado, a partire dall’utilizzo di due strumenti di autovalutazione metacognitiva (il Questionario ALM e il Questionario MAI) e di uno strumento di autovalut…
Дизайн и графика информационных стендов. Теория и практика в контексте образования о среде
2016
Анализ создания информационных стендов
Celebrity endorsement: influence of fan identification and brand collision on brand awareness and perceived value
2020
El deporte es un fenómeno social y económico en continua expansión, que contribuye a la prosperidad y la solidaridad en los países desarrollados (Aragonés, 2014). Ha sido reconocido por el Comité Olímpico Internacional como una herramienta para el fomento de la paz y las relaciones entre diferentes culturas. En relación a su vertiente económica, sobre la que se centra la presenta tesis doctoral, los ingresos generados fueron de 127 millones de euros en 2015, tal y como habían señalado las previsiones (PWC, 2011) y dio empleo a 1.700 millones de europeos en 2016 (Eurostat, 2018). Además, dada su pujanza y crecimiento en las últimas décadas, la industria del deporte ha sido objeto de interés …
Brand impact on purchase intention. An approach in social networks channel
2012
Networks are an exciting new channel that brands should use for promoting a more participatory and proactive context with a user, increasingly elusive and restrictive, that takes decisions based on the impulses generated by networkers. We propose a model adapted to the reality studied and composed by several models and theories that have got widespread support in the literature. In this paper, the goal is threefold, in response to a consumer perspective: (i) measuring the efficiency, in social networks, of the constructs selected regarding the attitude towards network and the intention to use, (ii) measuring the influence of attitude toward the net in the attitude toward the brand in terms…
Customer-based brand equity building
2016
The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view. The empirical research is centred on the hospitality industry, more specifically, upscale (i.e. four- and five-star) hotels in Croatia. The data were collected from 475 guests in 24 upscale hotels. The results reveal that image and loyalty exert a direct impact on the overall brand equity, while the influence of trust and affective commitment is mediated…
Use of hierarchical Bayesian framework in MTS studies to model different causes and novel possible forms of acquired MTS
2015
Abstract: An integrative account of MTS could be cast in terms of hierarchical Bayesian inference. It may help to highlight a central role of sensory (tactile) precision could play in MTS. We suggest that anosognosic patients, with anesthetic hemisoma, can also be interpreted as a form of acquired MTS, providing additional data for the model.
Intelligent eye
2010
This paper describes Intelligent Eye, a mobile phone interactive leisure guide that offers location-based multimedia information. The information offered is related to the user's position, so the main goal of this work is the development of an efficient system to detect where the user is pointing his/her camera at by means of a content-based image retrieval algorithm (CBIR). The CBIR procedure uses color histograms in the HS color space extracted from images, and employs Kullback-Leibler divergence as the similarity measure. Intelligent Eye can be used in a wide range of camera-equipped mobile phones; however, efficiency is improved if GPS data is available. In order to outperform other sys…
5G V2V Communication With Antenna Selection Based on Context Awareness: Signaling and Performance Study
2022
Enhanced vehicle-to-everything (eV2X) communication is one of the key challenges to be addressed by the fifth generation (5G) of cellular mobile communications. In particular, eV2X includes some 5G vehicular applications targeting fully autonomous driving which require ultra-high reliability. Although vehicular communications are by default assumed between single antennas located on the roof of the transmitter and receiver vehicles, prior art has shown that there are other antenna positions more suitable for V2X communication, depending on the specific communication context. Antenna selection can be used in this case to select one specific antenna or a subset of them better suited for a cer…