Search results for "Advertising"
showing 10 items of 680 documents
Media Entertainment and Well-Being-Linking Hedonic and Eudaimonic Entertainment Experience to Media-Induced Recovery and Vitality
2014
This paper explores the impact of hedonic and eudaimonic entertainment experience on well-being. We propose that the satisfaction of recovery needs can provide an important link that connects recent 2-factor models of entertainment with well-being after media consumption. Using path modeling, relationships between hedonic/eudaimonic entertainment experiences, media-induced recovery experience, and vitality as a recovery outcome were explored in an experiment (N = 120). Results suggest that different recovery needs are satisfied by hedonic versus eudaimonic entertainment: Although hedonic entertainment experiences were associated with the recovery dimensions of relaxation and psychological d…
Human Security versus Human Development - Behavioristic Approach
2016
Abstract Recent terrorist attacks in Brussels, Paris and Istanbul, are shaking a world bewildered of daily fear of violence, while the contemporary consumer has to deal with the “new wars” emerging in the context of the current socio-economic and political context. The issue is especially thorny since, most of the times, the “enemy” the citizens must face is unknown, not only when it comes to terrorist attacks, but also when dealing with the question of the “enemy” in foods purchased for consumption (food security) or the security of personal data when accessing and using the Internet (cyber security). Consequently, this paper attempts to highlight the way in which the safety and security n…
Unravelling environment and politics in the Spanish press. From Franco’s dictatorship to democracy
2017
The 1970s and 1980s were key years for the consolidation of environmentalism and environmental communication. In Spain, the special political situation during General Franco’s military dictatorship conditioned the coverage of environmental issues, as did the transition to democracy. The Albufera Natural Park (Valencia, Spain) was a particularly significant case in this context, since it was involved in one of the first environmental protests to protect a natural area covered by Spanish media. In this paper, we study opinion articles published in the Valencian newspapers Las Provincias and Levante, in order to analyze the evolution of the environmental discourse in Spanish society from the d…
Influencia de la satisfacción y el valor percibido sobre el “Word of Mouth” en los usuarios de centros deportivos
2019
Uno de los principales objetivos de los servicios deportivos, es fidelizar a los usuarios el mayor tiempo posible en dicho servicio. Por ello, desde el inicio de la literatura de la gestión del deporte, que analizan las diferentes variables de gestión, cada vez más, aparecen trabajos que tratan de aportar información relacionada con este objetivo. Dentro de las inten- ciones futuras de los usuarios, la recomendación es uno de los factores claves para poder analizar los futuros comportamientos de dichos usuarios. Por ello este trabajo, trata de analizar cuál es la influencia de la satisfacción y el valor percibido de los usuarios, sobre el “Word of Mouth” (boca-oído), es decir, como influyen…
La belleza es salud: la medicalización lingüística de la publicidad de los cosméticos
2002
La publicación original está disponible en http://www3.unileon.es/dp/dfh/ctx/ctx1.htm. Ejemplar dedicado a: En memoria de Eugenio Coseriu.
Tour Leaders' Impression Management and Job Performance: Exploring the Moderating Role of Tourists' Self-Monitoring
2012
A tour leader (TL) is a first-line service provider whose performance shapes a tourist's experience and satisfaction during a journey. We examine the moderating effects of the self-monitoring level of group package tour members on the relationship between the use of impression management (IM) tactics by TLs and tourists' subsequent job performance ratings (PRs) of a TL. Data from 485 responses of tourists from 59 outbound tour groups in Taiwan revealed that TLs' use of positive IM tactics – that is, ingratiation, self-promotion, and exemplification – is positively related to tourists' PRs. In contrast, their use of non-positive IM tactics – that is, supplication and intimidation – is negati…
Does culture affect sentiments expressed in cruise tours’ eWOM?
2018
ABSTRACTThe study aims to examine the sentiment differences in the content of cruise tour online reviews across North Americans and Europeans, as representing the two largest cruise markets. Dictionary-based sentiment analysis has been carried out on 1127 reviews on guided tours retrieved from TripAdvisor. The results indicate significant differences in the sentiment score of the reviews, with North Americans’ texts being more emotionally charged than the European ones. In addition, North Americans’ reviews conveyed a more positive affect and had a more subjective and intimate tone, while those written by Europeans contained a smaller amount of sentiment-bearing words and their tone was mor…
Participación ciudadana en los perfiles de Facebook de los partidos españoles. Análisis de comentarios en la campaña electoral de 2015
2017
El uso de redes sociales por parte de los partidos políticos para la difusión de sus mensajes posibilita la participación ciudadana y la creación de debate entre los usuarios. El presente estudio analiza esta participación a través de los comentarios que escriben los ciudadanos en las páginas de Facebook de los principales partidos políticos españoles durante la campaña de las elecciones generales de 2015. El objetivo es establecer las características de la participación ciudadana en un contexto político y comprobar si existen diferencias entre los comentarios publicados en los distintos partidos. El estudio utiliza una metodología cuantitativa articulada en dos fases. En primer lugar, se a…
Facebook’s ad hoc groups: a potential source of communicative power of networked citizens
2017
Ad hoc groups (sporadically formed on social network sites for achieving particular common objectives) have been seen as a public space for citizen participation and debate. This study focuses on Facebook’s ad hoc groups in Finland. The aim is to detect the potential of these groups to enhance networked citizens’ communicative power for raising societally important issues to public agenda and initiate changes in society. We suggest a categorization of the groups according to their missions, and present their members’ specific motivations and objectives through an online survey. Despite the general entertainment-orientation and self-referential nature of social media, the results show that a…
Facial Expressions to Evaluate Advertising: A Laboratory versus Living Room Study
2017
In recent years researchers have shown growing interest in the impact of emotions in television commercials and in advertising in general (Park and Thorson, 1990). Emotions also influence the attitude towards the brand and to the ad (Batney and Ray, 1986; Edell and Burke, 1987; Derbaix, 1995), increase the attention of the advertisement (Olney, Hobrook and Bartra, 1991), and brand recall (Stayman and Batra, 1991).