Search results for "Advertising"
showing 10 items of 680 documents
Severity of dependence modulates smokers' neuronal cue reactivity and cigarette craving elicited by tobacco advertisement
2010
Smoking-related cues elicit craving and mesocorticolimbic brain activation in smokers. Severity of nicotine dependence seems to moderate cue reactivity, but the direction and mechanisms of its influence remains unclear. Although tobacco control policies demand a ban on tobacco advertising, cue reactivity studies in smokers so far have not employed tobacco advertisement as experimental stimuli. We investigated whether tobacco advertisement elicits cue reactivity at a behavioral (subjective craving) and a neural level (using functional magnetic resonance imaging) in 22 smokers and 21 never-smokers. Moreover, we studied the influence of severity of dependence on cue reactivity. In smokers, tob…
Anglicisms in Tourism Language Corpora 2.0
2015
Abstract The world of tourism has evolved in recent times because of the impact of the Internet. Tourism enterprises have expanded their commercial point of view and have found a faster way to reach clients through increased tourism advertising on the Web. Along with this increase in advertising are the opportunities to study the lexicon of tourism. One of the main points in this lexicon is the use of foreign words, especially the use of Anglicisms due to English's status as a universal language in these contexts. In this article, we will study the Anglicisms in Spanish tourism from these points of view: • why these words are used; • in what context they are used; • if we use original forei…
Ads and sensationalism: the irruption of mass advertising
2018
El siglo XX es, entre otras lecturas, el siglo de la publicidad. Y, por supuesto, es también el tiempo del sensacionalismo como nueva forma de entender la comunicación dirigida a los nuevos públicos masivos que se están configurando. Sin embargo, mientras el sensacionalismo periodístico se ha observado con cierto interés por cuanto ha presidido acontecimientos de gran calado de fines del siglo XIX y ha preparado la irrupción de la propaganda científica que se produce ya con la Gran Guerra, no ha sucedido lo mismo con las estrategias seguidas por los anuncios para alcanzar el mismo fin, esto es, la venta masiva del producto. Y, desde nuestro punto de vista, sensacionalismo y publicidad empez…
La repercusión científica de una revista académica: análisis del caso de RELIEVE
2014
Se analizan diversos factores que determinan la repercusión científica de una revista académica. Los datos indican que tanto la calidad reconocida como las encuestas de opinión entre académicos, las demandas de información que atrae, citas que recibe, difusión, audiencia o capacidad de atracción denotan una alta repercusión de RELIEVE.
Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns
2021
Producción Científica
Communicative differences between emergent and traditional parties: An analysis of Facebook posts from Spain’s 2015 general election campaign
2019
Social media has revolutionized political communication. It offers political parties a mass communication channel that lets them customize and create direct communication with citizens. This study analyses the posts of the main Spanish political parties on their Facebook pages during the 2015 general elections campaign. We quantitatively analyse the parties’ frequency of publication on this social network and the content of their messages through a computerized content analysis. The results indicate that traditional and emergent parties manage their Facebook pages in distinct ways.; Las redes sociales han supuesto una revolución para la comunicación política, posibilita a los partidos tener…
Quality of information about oral cancer in Brazilian Portuguese available on Google, Youtube, and Instagram
2020
Background To evaluate the quality of oral cancer information in Brazilian Portuguese on Google, YouTube, and Instagram. Material and Methods The first 100 links of each platform characterized the initial sample. The websites and Instagram were evaluated using the JAMA benchmarks, the Discern instrument, and the Flesch readability index (Flesch Reading Ease). The existence of Health on the Net (HON) code was also registered on websites. The usefulness of each video on YouTube was classified as not useful, slightly useful, moderately useful, or very useful. Results Thirty-four websites, 39 Instagram posts, and 57 videos were evaluated, of which 18 (33.3%) websites and 19 (48.7%) Instagram po…
The Influence of Alcohol Advertising in Underage versus Overage Alcohol Consumption: Affective Responses and Advertising Effectiveness
2011
It is widely accepted that a framework is necessary to regulate advertising activities. Advertising has a responsibility within our economic system, to provide information on new and existing products and services. Economic health of both buyers and competitors is affected if the advertising system is injected with false or misleading claims. Thus, Government and self-regulation associations should create a set of rules which define and control the behaviour of the advertising companies. Taking into account the power attributed to advertising for influencing consumer behaviour, some of those mentioned rules are established to protect the audience.
Sensibilización de género en la traducción a través de TAV y publicidad
2020
El objetivo de esta investigación es describir un estudio piloto realizado con 46 estudiantes de Traducción y Mediación Intercultural en un módulo de lengua inglesa nivel avanzado. Adaptamos el modelo de conciencia intercultural de Borghetti y Lertola (2014) mediante la subtitulación, una modalidad de TAV (Traducción Audiovisual) para abordar cuestiones de género y lenguaje en relación con el género en relación con la subtitulación de un anuncio de gel corporal de Old Spice. Los resultados muestran que nuestros estudiantes no consiguieron transmitir de manera satisfactoria el mensaje sexista del anuncio en su paso al castellano, lo cual se pudo confirmar al comparar la traducción de nuestro…