Search results for "Advertising"
showing 10 items of 680 documents
Drivers and barriers to online airline ticket purchasing
2009
Although online sales of airline tickets are growing, many travellers are still reluctant to use the web as a purchase channel. Given the cost advantages of online sales for airlines, it is useful for them to know the main drivers and barriers affecting the use of the Internet to purchase tickets. This study analyses the influence of risk, perceived usefulness and perceived ease of use on the airline ticket online purchase intention. The results of a survey show that perceived purchase risk and perceived usefulness exercise a direct influence on airline ticket purchasing intentions, while perceived ease of use has an indirect influence through perceived usefulness. Psychological risk, perfo…
Selective attention in the news feed: An eye-tracking study on the perception and selection of political news posts on Facebook
2018
Social networking sites such as Facebook are becoming increasingly important as a source for news. However, few studies have investigated what drives attention to content within the news feed and what influences the selection of news posts. We hypothesized that attitude consistency, the credibility of a source, and comments of other users raise interest in a news post in the news feed and influence the selection decision. A 2 × 2 × 2 laboratory experiment ( N = 103) using eye-tracking measurement showed that attitude consistency did not influence attention distribution in the news feed, but users preferred to select news posts with content reinforcing their attitudes. Participants spent mor…
What happened to body-to-body sociability?
2013
This article aims to investigate how the body-to-body forms of sociability evolved from 1996 to 2009 simultaneously with the proliferation of ICTs in Europe and why this happened. The article also aims to find out how the socio-demographic profile of Europeans practising these forms developed in the same period of time. The analysis is based on two surveys carried out in Italy, France, the United Kingdom, Germany and Spain in 1996 (N = 6609) and 2009 (N = 7255). Results show that although the internal diffusion and frequency of the forms of communicative sociability changed, on the whole the amount of sociability has increased so slightly that it would be more appropriate to speak about rea…
Transparency for Sponsored Content : Analysing Codes of Ethics in Public Relations, Marketing, Advertising and Journalism
2016
As sponsored content is gaining ground globally, the boundaries between strategic communication, advertising and journalism are blurring. As sponsored content becomes more common, it raises novel ethical concerns that no industry alone can answer, such as How much disclosure is needed for transparency? Self-regulation via codes of ethics has been suggested as a remedy to meet the rising transparency expectations, and this article analysed 40 codes of ethics in the fields of communication, advertising, and journalism (United States and Finland) related to sponsored content. The results indicate that there remains excessive variation within the codes of ethics of how transparency of sponsored…
Which has more influence on perception of pseudo-therapies: the media’s information, friends or acquaintances opinion, or educational background?
2019
This study analyses the discourses of Education and Journalism students in order to understand their perception of complementary and alternative therapies. Likewise, to know if educational background or friends or acquaintances opinion has a more considerable influence on their knowledge and use of these socially controversial techniques than the media. This study uses qualitative research methods based upon 12 discussion groups with 102 participants. Once transcriptions were completed, discourse analysis was conducted using linguistic corpus software (T-LAB. 9.1.). In the design of the research, these students were selected for their social involvement in their future careers, such as when…
Involvement and image transfer in sports sponsorship
2017
Sponsorships have become one of the most important marketing tools. Data show that a majority of sporting events is sponsored and that investment in sponsorship is increasing every year. Companies are demanding more research to better unde rstand their investment efficacy. Involvement is a key element in processing sponsorship information in consumers’ minds. This variable affects consumer behavior and moderates the sponsor image transfer. The study of involvement could give guidance for the design of appropriate and functional advert ising campaigns. The research proposes segmenting and modelling sport consumer behaviour in sponsorship by their level of involvement with the event. For this…
Who shapes the news? Analyzing journalists’ and organizational interests as competing influences on biased coverage
2018
This study investigates influences on gatekeeping processes that have the potential to cause biased media coverage. We tested whether and, if so, to what extent journalists’ and organizational interests affect journalistic news processing. In a content analysis, we contrasted the press coverage (n = 1199 articles) of trade disputes of newspaper journalists with the coverage of other trade disputes. Results indicate both coverage and statement bias. In their coverage of newspaper disputes, journalists evaluated employers’ offers significantly more negatively, framed industrial action as legitimate, and criticized employers’ behavior during strikes.
Engagement valence duality and spillover effects in online brand communities
2017
Purpose Online brand communities (OBCs) are an effective avenue for brands to engage consumers. While engaging with the brand, consumers simultaneously interact with other OBC members; thus engaging with multiple, interrelated engagement objects concurrently. The purpose of this paper is to explore both positively and negatively valenced consumer engagement with multiple engagement objects, the interplay between these, and the spillover effect from consumers’ engagement with the OBC to their engagement with the brand. Design/methodology/approach Drawing on 16 in-depth interviews with OBC members of a luxury accessory brand, a constant comparative method was adopted using axial and selectiv…
Portrayals of Large Corporations in the English and German Version of Wikipedia – Exploring Similarities and Differences
2016
High search results for Wikipedia articles in web search engines and the large number of Wikipedia articles about companies contribute to the online encyclopedia’s relevance for communication and reputation management. In this research, we compare Wikipedia articles of 30 US and 30 German corporations in both the English and German version of the online encyclopedia. Using content analysis, the articles’ structure, content and tone are analyzed and compared. Apart from broad similarities in regard to article structure, results reveal some striking differences between the versions. It shows that companies are portrayed more extensively in their domestic than in the foreign version of Wikiped…
What drives the helpfulness of online reviews? A deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature desti…
2021
Los destinos turísticos se ven cada vez más afectados por la información relacionada con los viajes que se comparte a través de las redes sociales. Basándose en teorías de proceso dual sobre cómo los individuos procesan la información, este estudio examina el papel de las rutas de procesamiento de información central y periférica en la formación de las percepciones de los consumidores sobre la utilidad de las reseñas en línea de destinos maduros. Llevamos a cabo un proceso de dos pasos para abordar la utilidad percibida del contenido generado por el usuario, un análisis de sentimiento utilizando técnicas avanzadas de aprendizaje automático (aprendizaje profundo) y un análisis de regresión. …