6533b831fe1ef96bd1298388

RESEARCH PRODUCT

Drivers and barriers to online airline ticket purchasing

Carla Ruiz-mafeJoaquín Aldás ManzanoSilvia Sanz-blas

subject

Social riskPerformance riskbusiness.industryStrategy and ManagementTransportationAdvertisingUsabilityManagement Monitoring Policy and LawPurchasingAirline ticketRisk perceptionThe InternetBusinessMarketingRisk assessmentLaw

description

Although online sales of airline tickets are growing, many travellers are still reluctant to use the web as a purchase channel. Given the cost advantages of online sales for airlines, it is useful for them to know the main drivers and barriers affecting the use of the Internet to purchase tickets. This study analyses the influence of risk, perceived usefulness and perceived ease of use on the airline ticket online purchase intention. The results of a survey show that perceived purchase risk and perceived usefulness exercise a direct influence on airline ticket purchasing intentions, while perceived ease of use has an indirect influence through perceived usefulness. Psychological risk, performance risk and privacy risk are the predominant perceived risk dimensions in airline tickets purchase, whereas social risk and time loss risk are negligible.

yearjournalcountryeditionlanguage
2009-11-01Journal of Air Transport Management
https://doi.org/10.1016/j.jairtraman.2009.02.001