Search results for "Advertising"
showing 10 items of 680 documents
Modern Tendencies in Changing the Consumers’ Preferences
2014
Abstract In the middle of globalization era, when consumers have at their disposal more and more prosperous livelihood, when technology is more and more present, when everyone look for the newest and the most modern thing, food sector represents an exception. They try to establish links which go beyond the product itself and pay a special attention to the story behind the product. They want to know about the production site, the origin of ingredients, the persons involved in the production process. This is why the current consumers are looking for unique, sensorial experiences which, according to them, can be found only in original, simple, traditional products. The simplicity and authentic…
The Issue Arena of a Corporate Social Responsibility Crisis : The Volkswagen Case in Twitter
2016
This paper explores the online debate in a corporate social responsibility crisis, where multiple actors communicate through social media, each representing different interests and views pertaining to the crisis. The study utilizes Twitter data relating to the recent case of the falsified Volkswagen diesel emissions that became public in 2015. To better understand the online interaction, use is made of issue arena theory and insights on CSR crises. The focus is on capturing the issue as it evolved over time, the actors and sentiments expressed, and the responses of the organization. The findings show that after the case became public, the emissions issue received massive attention in Twitte…
Social media use to improve communication on children and adolescent’s health: the role of the Italian Paediatric Society influencers
2021
Abstract Background Fake news on children’s and adolescent health are spreading. Internet availability and decreasing costs of media devices are contributing to an easy access to technology by families. Public health organizations are working to contrast misinformation and promote scientific communication. In this context, a new form of communication is emerging social media influencers. Aim of this study is to evaluate the role of paediatric influencers (PI) in communicating information about children and adolescents’ health. Materials and methods A group of PI was enrolled from December 2019 to January 2020 by a scientific commission nominated by the Italian Paediatric Society (SIP). PI w…
Enhanced labelling on alcoholic drinks: reviewing the evidence to guide alcohol policy
2013
Background: Consumer and public health organizations have called for better labelling on alcoholic drinks. However, there is a lack of consensus about the best elements to include. This review summarizes alcohol labelling policy worldwide and examines available evidence to support enhanced labelling. Methods: A literature review was carried out in June-July 2012 on Scopus using the key word 'alcohol' combined with 'allergens', 'labels', 'nutrition information', 'ingredients', 'consumer information' and/or 'warning'. Articles discussing advertising and promotion of alcohol were excluded. A search through Google and the System for Grey Literature in Europe (SIGLE) identified additional source…
Mobile Phones and Health Risks
2008
Epidemiological studies which have been conducted up to date have found little evidence linking short-term mobile phone use to an increased risk of brain tumors. Some studies have shown slight increases in risk for long-term mobile phone users (>10 years). These results are however based on small numbers and need confirmation. Keywords: mobile phones; health risks; brain tumors; epidemiological studies
Consensus document on the management of the atherogenic dyslipidaemia of the Spanish Society of Arteriosclerosis.
2017
Positioning document and summary of recommendations recently published by the Working Group on Atherogenic Dyslipemia of the Spanish Society of Arteriosclerosis and by the European Society of Arteriosclerosis.
Kosmētikas industrijas ilgtspējīgās attīstības reklāmu multimodālā analīze
2020
Mūsdienu komunikācija un informācijas apmaiņa notiek ne tikai izmantojot valodu, bet arī dažādus citus komunikācijas izteiksmes veidus, kā piemēram, attēlus, žestus, krāsas, mūziku un balsi. Multimodalitāte kosmētikas nozares ilgtspējīgās reklāmās tika izvēlēta, ņemot vērā pašreizējo pieaugošo pieprasījumu pēc ilgtspējīgiem izstrādājumiem, kā arī tendences komunikāciju izpaust dažādos citos veidos, ne tikai ar valodas palīdzību. Šajā pētījumā tika izmantota kvalitatīvā multimodālā analīze, balstoties uz Kresa un van Līvena (2006) (Kress and van Leeuwen) vizuālo komunikāciju modeli. Pētījuma korpuss sastāvēja no divpadsmit ilgtspējības reklāmām no dažādiem kosmētikas zīmoliem Latvijā, Amerik…
Sulla natura giuridica del nuovo canone patrimoniale di concessione, autorizzazione o esposizione pubblicitaria
2020
La centralità della nozione di tributo quale criterio di riparto della giurisdizione costringe l’interprete ad indagare se il prelievo coattivo, quand’anche il legislatore non lo qualifichi né come imposta, né come tassa, né come contributo, presenti o meno i caratteri del tributo. Attraverso gli strumenti offerti dalla giurisprudenza della Corte costituzionale lo studio analizza le norme contenute nell’art.1, commi da 816 a 836, della L. n.160/2019, con cui il legislatore ha stabilito che i Comuni, le Province e le Città metropolitane istituiscono a decorrere dal 1° gennaio 2021, in sostituzione di forme di prelievo preesistenti, il nuovo canone patrimoniale di concessione, autorizzazione …
Food policies to prevent obesity and the main non-transmissible diseases in Spain: where there's a will there's a way
2019
Introducción: En España, un tercio de los menores y dos tercios de los adultos padecen exceso de peso, una condición que genera un sobre coste médico directo de 2000 millones de euros. El entorno alimentario obesogénico causa obesidad al promover el consumo de bebidas azucaradas y de alimentos ultraprocesados. Por ello, proponemos cinco políticas prioritarias con el PODER de revertir la epidemia de obesidad y de enfermedades no transmisibles asociadas a ella, mediante la creación de entornos alimentarios saludables.El PODER de las políticas alimentarias: P (Publicidad): regulación de la publicidad de alimentos y bebidas no saludables dirigida a menores por todos los medios y prohibición de …
An Experiment with Facebook as an Advertising Channel for Books and Audiobooks
2016
The paper addresses the problem of using social media to promote innovative products available in online stores. Motivated by the fast development of the audiobook market, on the one hand, and the efficiency of social media marketing, on the other hand, we conducted an experiment with a marketing campaign of books and audiobooks on the most popular social networking site, Facebook, and discussed it in the paper. The goal of the experiment was exploring possible differences in FB users’ reaction to FB advertisements of traditional books and audiobooks. The experiment was implemented by using a real Facebook fanpage of a Polish publishing house having its own online bookstore. Results show so…