Search results for "Advertising"

Violent Conflicts and the New Mediatization: The Impact of Social Media on the European Parliamentary Agenda Regarding the Syrian War

2018

As key institutions in Western democracies, parliaments have gained importance regarding foreign affairs issues in recent years. Their increasing role as moral tribunes and discussion forums on conflict prevention and resolution have led to the parliamentarization of international affairs. The examination of the parliamentary agenda and the actors who shape it constitutes a fundamental part of agenda-setting studies as applied to the media and political systems. Among these actors, mass media must be highlighted, taking into account the complex process of information gathering for members of Parliament, particularly in cases related to international violent conflicts. Moreover, in the speci…

Learnings from the Finnish Game Industry

2016

The motivation behind our research was the rapid growth and business wins of world-class Finnish game companies, like Supercell, as well as the success of other game companies in Finland. In particular, Supercell's growth is something that has not been heard of before and this raised the interest to research what game companies have been doing right. Supercell is not the only Finnish success. Rovio is also well known and has the roots for success from few years before. There are also other game companies in Finland that have succeeded and this motivated us to investigate what is happening behind the game industry and what could be learned from there that could be applied to other software i…

Mobile Banking Services Continuous Usage -- Case Study of Finland

2016

Finland is at the forefront of using new information systems, such as mobile banking (m-banking). The present study develops and tests a model of continuous usage intentions toward m-banking services for a sample of 273 Finnish m-banking users. Results confirm the hypothesized direct relationships between self-congruence and perceived value, perceived risk and perceived value, perceived value and continuous usage, and continuous usage and word of mouth. The frequency of usage of m-banking services and experience moderate the relationship between perceived value and continuous usage. We discuss the theoretical and managerial implications of the study results and present recommendations for f…

Consumer Acceptance and Use of Instagram

2016

This study extends the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2) model to investigate factors affecting the acceptance and use of a social networking service (SNS) called Instagram. The UTAUT2 model is modified to better suit the context of SNSs by replacing the price value construct with self-congruence. Furthermore, we explore the effects of behavioral intention and use behavior on "user indegree" defined as the number of people who follow an SNS user. The results of the survey study largely support the hypothesized model in the context of Instagram. The findings contribute to previous knowledge by demonstrating the important roles of hedonic motivation and habit in co…

Affective contents of cross-cultural audiovisual experience

2015

Audiovisual presentation of a product has a direct impact on the mental representation of an individual when interacting with a product. Companies produce audiovisual contents that can be used in different cultural environments as a way of having broader impact at a cheaper cost. But do video contents have the same impact in different countries? We addressed this question by using images and videos of Iittala products (Finnish design) with the goal of finding whether participants from two countries, Finland and Spain, appraised the designs similarly. We performed an experiment in which participants interacted with three audiovisual products depicting images/videos of the brand design. Throu…

Cross-Cultural Factors in Experiencing Online Video Contents in Product Marketing

2017

Although online shops represent convenient tools to buy and sell products, they do not offer as rich multisensory experiences than physical retailing offers. Audio-visual contents could provide dynamic multisensory information and offer more engaging experiences. However, to be successful, audio-visual contents need to be adjusted to the cultural characteristics of the users. This manuscript presents a study in which Spanish and Finnish participants interacted with audiovisual products depicting videos of the brand design. Through content analysis of participants' verbalizations, the authors identified categories and subcategories that defined the representation of the video elements and th…

Digital generations, but not as we know them

2019

The aim of this article is to see whether or not adolescents were the real leaders of the digital ‘revolution’ in the 1990s and whether they have sustained or even improved their position in the 2000s. The analysis is based on two surveys carried out in Italy, France, the United Kingdom, Germany, and Spain in 1996 ( N = 6609) and in 2009 ( N = 7255). The results show that the adolescents belonging to the first digital generation in 1996 were the most equipped with new technologies, although not the most intensive users. In 2009, the adolescents lost their position as the leading adopters and lagged behind youth and young adults regarding the use of new technologies and computer skills.

La publicidad actual: retos y oportunidades

2012

El entorno publicitario ha cambiado considerablemente en los últimos años: nuevos medios y herramientas, nuevos soportes, nuevos comportamientos de los consumidores, nuevas necesidades de los anunciantes… Estos y otros factores del macro entorno están obligando a los agentes implicados en el sector publicitario a emprender nuevos caminos y estrategias con las que alcanzar de forma más eficaz sus objetivos. Las agencias de publicidad en concreto han tenido que evolucionar considerablemente en los últimos años para poder satisfacer unas necesidades crecientes de sus clientes. La optimización de recursos, incluidos los económicos, la especialización o la capacidad para ofrecer nuevos servicios…

Äänen retoriikka lastenmainoksissa : musiikki, äänitehosteet ja puheen ei-kielelliset elementit vaikuttamisen välineinä

2013

Social media users in search of ‘facts’: the Trade Union House fire case

2021

What factors influence users to believe the stories they find in social media, and what role do emotions play for users in concluding that a particular fact is ‘true’? This article examines one aspect of emotionalized communication in social networks in an information war context, namely, how social network users make decisions about the reliability of the information they receive. We employ a qualitative study of a single case – a discussion among Russian-speaking Livejournal.com and Facebook.com users of a tragic incident in Ukraine – the deadly fire that took place in the Odessa Trade Union House on 2 May, 2014. The relevancy of this case consists in how, for all its uniqueness as a trag…