Search results for "Arenes"
showing 10 items of 622 documents
How does sponsorship of a high-involvement sports event mark the sponsor brand? An application to public institutions
2020
The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Marathon celebrated in Valencia (Spain). A sample of 507 attendees (runners and viewers) was obtained and the results showed the relevance of the transfer of the perceptions of the sponsored activity to the institutional brand. Also, it was found that the type of event participation, the gender and the exposure determine different responses. The findings reveal a series of implications for brand managers in the public administration domain regarding…
The Value of Brand Equity
2013
Abstract This paper aims to be a brief presentation of brand equity as a provider of strategic advantages for companies that own brands. Successful management of a brand must be focused on values capitalization so that these attributes could represent a natural extension of general perception. The stated goal of any brand manager is to strengthen the brand values so that they may be easily recognizable and identifiable to the public.
FUNCIONES NEUROPSICOLÓGICAS EN LAS HABILIDADES DE INICIO A LA LECTOESCRITURA
2016
Abstract:Numerous studies have tried to identify the set of skills and knowledge that are the basis for the development of literacy as phonological awareness, orthographic awareness and RAN. Since learning of literacy has its onset between 3 and 6 years, which is the maximum period of brain plasticity, it is clear the need to relate certain brain functions with the early onset of the skills that are the basis of its learning. Thus, the main objective of this work is the detection of neuropsychological functions that allow proper development of all those skills. Participants were 119 students who have been assessed twice, when 4 and 5 years old. The instruments used were the BIL, the Rapid A…
Modeling the Early Paths of Phonological Awareness and Factors Supporting its Development in Children With and Without Familial Risk of Dyslexia
2007
The development of phonological awareness (PA) before school age was modeled in association with the development of vocabulary and letter knowledge, home literacy environment (HLE), children's reading interest, and beginning reading skill in children with and without familial risk of dyslexia. A total of 186 children were followed from birth to the age of 6.5 years. Of these children, about half had a familial background of reading difficulties (the at-risk group), and the other half came from families without such background (the control group). The data from several measures and assessment time points were analyzed within an SEM framework, and a latent analysis of growth curves was employ…
Examining the Simple View of Reading in a Transparent Orthography: A Longitudinal Study From Kindergarten to Grade 3
2016
This study examined the dynamic relationships among the components of the Simple View of Reading (SVR) in a transparent orthography (Finnish) and the predictive value of cognitive skills (phonological awareness, letter knowledge, rapid naming, and vocabulary) on the SVR components. Altogether, 1,815 Finnish children were followed from kindergarten to Grade 3. Their cognitive skills were assessed in kindergarten, listening comprehension and reading fluency in Grades 1 and 2, and reading comprehension in Grades 1–3. Reading fluency and listening comprehension accounted for 37% of the variance in reading comprehension in Grade 2 and 28% in Grade 3. The direct effect of reading fluency on readi…
Counting and rapid naming predict the fluency of arithmetic and reading skills
2016
Understanding of the factors that underlie the development of fluency in reading and arithmetic is limited. This longitudinal study examined whether verbal counting and rapid automatized naming (RAN) were predictors of arithmetic and reading fluency in a population-based sample and to what extent related early emerging cognitive abilities and socioeconomic background accounted for the predictive power of counting and RAN. In addition, in order to examine the uniqueness of counting as a numerical predictor of reading fluency, the influence of another early number skill—number concept—was controlled. Three hundred and seventy-eight Finnish children were followed from kindergarten to Grade 3 (…
Relations between enabling skills and reading comprehension: a follow-up study of Latvian students from first to second grade.
2004
Sprugevica, I. & Hoien, T. (2004). Relations between enabling skills and reading comprehension: A follow-up study of Latvian students from first to second grade. Scandinavian Journal of Psychology, 45, 115–122. In order to examine the relationships among various phonological skills and reading comprehension, Latvian children were followed from grade 1 to grade 2 and were tested with a battery of phonological, word reading, and reading comprehension tasks. A principal component analysis of the phonological tasks revealed three salient factors: a phonemic awareness factor, a rapid naming factor, and a short-term memory factor. In order to analyze the relationship between various phonological …
Meeting others—supporting situation awareness on the WWW
2001
Abstract World Wide Web (WWW) techniques provide a simple interface, which is accessible almost everywhere. The WWW supports document sharing and information retrieval, but has no tools for direct user interaction, simply because the mechanisms to support user awareness are missing. The aim of this paper is twofold. First, we present general concepts of situation awareness, which concerns the user interaction on the WWW platform, and a theoretical framework, which is used in examining existing awareness support systems. Second, we provide an analysis of PeopleAwarenessEngine, which supports situation awareness and enables user communication and collaboration on the WWW.
Presenting the Past: A Framework for Facilitating the Externalization and Articulation of User Activities in Desktop Environment
2006
Work processes are conducted in various contexts and they involve different tasks, interruptions, activities and actions. In all of these, tacit knowledge plays a part. Some part of that tacit knowledge can be externalized and articulated by continuously monitoring the users activities. Because the desktop environment is an integral part of almost any office work context, we chart the demands the unstructured and discontinuous nature of work puts on the management of desktop working context. We discuss possibilities to augment the users awareness of his/her desktop working environment by providing a context-aware application that can act as a map-like resource for the users past activiti…
Human capital and RD Driven Growth: analyse for France at regional level on the long run
2012
At the root of the Lisbon goal, for Europe, is placed the awareness for advocating a close link between growth and dissemination of advanced knowledge and innovation, on the one hand, and raising in general endowments in human capital, on the other hand, as to have power over the development of non-specific skills and boost efficiency. Much work in literature also stressed the interest of the position concerning traditional activities in the geography of innovation and links, in the long term, between the spatial distribution of longestablished skills and knowledge creation. Following Jones, in this approach, for which contribution to R&D and innovation explains half of the increase in weal…