Search results for "Augment"

Setting the future of digital and social media marketing research: Perspectives and research propositions

2021

in press The use of the internet and social media have changed consumer behavior and the ways in which companies conduct their business. Social and digital marketing offers significant opportunities to organizations through lower costs, improved brand awareness and increased sales. However, significant challenges exist from negative electronic word-of-mouth as well as intrusive and irritating online brand presence. This article brings together the collective insight from several leading experts on issues relating to digital and social media marketing. The experts' perspectives offer a detailed narrative on key aspects of this important topic as well as perspectives on more specific issues i…

AUGMENTED REALITY. THE CASE OF SALINAS MUSEUM OF PALERMO

2011

Already used in very specific areas such as in military and medical or academic research, in 2009 thanks to improved technology, augmented reality is to reach wider audiences and as information campaigns, advertising-augmented published in newspapers or on the network, and through a growing number of applications for mobile phones, particularly iPhone. "The Augmented Reality on the desktop computer is based on the use of markers, or ARtags, and stylized drawings, which are shown to the webcam, are recognized by the PC, and which are overlaid in real-time multimedia content: video, audio , 3D objects, etc.. Normally, applications of augmented reality are based on Adobe Flash technology and t…

La realtà aumentata come strumento interattivo per la diffusione della conoscenza: l’isolato urbano FF1 nel Parco Archeologico di Selinunte

2018

Questo contributo presenta gli sviluppi di una ricerca fondata sulle recenti tecnologie per la realtà aumentata come strumento di ausilio alla visita di siti museali e archeologici. Il progetto di ricerca, iniziato nel 2016 con lo studio di una applicazione basata sulla tecnologia Google Tango dedicata al museo parigino della Cité de l’architecture et du patrimoine, è destinato alla creazione di strumenti per la visualizzazione in realtà aumentata della ricostruzione virtuale di due case dell’isolato urbano FF1 nel Parco Archeologico di Selinunte, sfruttando la più recente piattaforma di sviluppo Google ARCore. This paper presents the development of a research focusing the latest technologi…

Cluny: de la gestion de données à la réalité augmentée

2007

Cluny III was the greatest abbey of the Christendom until the construction of Saint-Peters of Roma in the 17th century. Unfortunately, the Order of Cluny was broke up with the French revolution, and the church became a stone pit carry. Until 2010, for the commemoration of the Cluny foundation, a great restoration yard has begun. It is composed of two parts: Hézelon which is the restoration and development program for the patrimony of Cluny; and Gunzo, which is a research assembly on new image technologies, for knowledge and valorisation of the site. To facilitate the comprehension of this patrimony, and to allow the public to access its past, augmented reality features had been developed.

Exploring Features of the Pervasive Game Pokémon GO That Enable Behavior Change: Qualitative Study

2020

BackgroundDigital gaming is one of the most popular forms of entertainment in the world. While prior literature concluded that digital games can enable changes in players’ behaviors, there is limited knowledge about different types of behavior changes and the game features driving them. Understanding behavior changes and the game features behind them is important because digital games can motivate players to change their behavior for the better (or worse). ObjectiveThis study investigates the types of behavior changes and their underlying game features within the context of the popular pervasive game Pokémon GO. MethodsWe collected data from 262 respondents with a critical incident techniqu…

On GPU-accelerated fast direct solvers and their applications in image denoising

2015

Contributo per una visione contemporanea dell’azienda agricola: tra sostenibilità e sfide del mondo digitale

2023

Le sfide che l’umanità sta affrontando e da cui dipende la sopravvivenza del pianeta, il diffondersi nell’ambito dell’attività agricola di tecnologie digitali sempre più avanzate e la necessità di adottare un approccio sostenibile che preservi le risorse a tutela delle generazioni future hanno condotto l’azienda agricola a cambiare gradualmente volto. Questo libro mira a contribuire a un’aggiornata riflessione sul ruolo dell’imprenditore agricolo e dell’azienda da lui condotta, osservandone l’organizzazione e composizione alla luce delle regole che oggi la disciplinano e guardando alle innovazioni necessarie a garantire il raggiungimento dei pressanti obiettivi climatici e ambientali verso …

OPTIMIZING PREIMPLANTARY OFFER TROUGH PIEZOSURGERY TECHNIQUES

2016

Introduction. In most of the cases, duet o post-extractional atrophy the bone offer is insufficent for placing implants. Piezosurgery splitting techniques represent the modern and non-invasive alternative used for ridge remodeling, sinus lift and other surgical bone preservation maneuvres. Purpose. The purpose of this study is to present new surgical techniques that radically simplify maxillary sinus interventation, avoiding membrane perforation and new splitting tecniques in advanced bone and ridge atrophy. Material and method. In this study, sinus lifting was performed using piezo-elevation of the membrane and the pressure ogenerated by the saline solution. Out of 67 patients, 20 have had…

A Hybrid Virtual-Augmented Serious Game to Improve Driving Safety Awareness

2018

The use of 3D virtual content and Augmented Reality (AR) in certain applications allows designing tools and serious games that are more attractive to the potential users. Focusing on the area of learning and education, these technologies can be adapted to the requirements of the application that needs to be developed, to the available devices on which they are expected to run and also to the learning content. However, in most applications only a single interaction paradigm and a single visualization mode is used, restricting the potential benefits of the system. In this paper, we propose a software application designed to improve driving safety awareness and learning for both adults and chi…

Multi-Control Virtual Reality Driving Simulator

2019

Immersive technologies (virtual and augmented reality) started gaining a lot of ground over the past few years initially in the video game industry, followed by simulators and finally integrated into many other classic applications. This paper aims to analyze how users respond to using new controlling devices in a scene designed as a driving simulator (race car track). The landscape and the controls are specifically tailored for interactions within immersive environments. In order to understand the capabilities of the experimental application and evaluate the new controls, several tests were conducted. The results are presented from a user experience perspective, emphasizing qualities, side…