Search results for "Bile"

showing 10 items of 2148 documents

A conjoint analysis of customers' preferences for e-banking channels

2021

Internet has transformed the manner in which banks interact with the customers. The purpose of the paper is to measure customers' preferences towards different channel attributes namely: internet banking, mobile banking and payment portals at a composite level that reflect the relative importance of usage attributes, i.e., payment type, transaction size, motivation to use and rate of urgency. Conjoint analysis was applied to estimate utilities for these attributes and to determine the existence of consumer groups with similar preference profiles. Furthermore, our study shows that the most preferred combination of utilities are customers preference to use payment portal, for 'paying bills' o…

MarketingMobile bankingbusiness.industrymedia_common.quotation_subjectAdvertisingE-commercePaymentPreferenceConjoint analysisManagement Information SystemsThe InternetBusiness and International ManagementbusinessDatabase transactionCommunication channelmedia_commonInternational Journal of Electronic Marketing and Retailing
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"This is who I am": Identity expressiveness and the theory of planned behavior

2007

- Peer reviewed This paper explores the role of self-identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including a wider array of identity and social influences is developed and tested. As hypothesized, self-identity expressiveness and social identity expressiveness prove to be significant determinants of intentions to use. Moreover, the extended TPB model explains 62% of the variance in usage intentions. The paper also investigates the relationship between self identity expressiveness and attitude and between social identity expressiveness and subjective norm. The stu…

MarketingNormer / NormsTheory of planned behaviorIdentity (social science)PsychologySocial psychologyApplied PsychologyAdopsjon / AdoptionPeer reviewMobilteknologi / Mobile
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Categorizing networked services The role of intrinsic-, user network- and complement network attributes

2009

PurposeThis paper aims to investigate the properties and attributes of networked services and to propose a general categorization scheme for such services.Design/methodology/approachTwo separate studies were conducted to test the validity and applicability of the categorization scheme. First, industry experts categorized a set of pre‐selected mobile services based on the services' dominant source of value. Second, a large‐scale end‐user study of the same services was conducted for testing cross‐service differences between the proposed service categories in terms of what drives perceived customer value. It is argued that services can be categorized on the basis of whether their dominant sour…

MarketingScheme (programming language)Value (ethics)Service (business)servicesComputer scienceServices marketingTest (assessment)Categorizationservices marketingmobile communication systemscomputer networksMarketingSet (psychology)computerComplement (set theory)computer.programming_languageEuropean Journal of Marketing
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2020

Abstract This paper compares the explanatory power of consumer engagement (CE) regarding service continuance intention with the variables of attitude (utilitarian and hedonic) and satisfaction. Survey data were collected from users of mobile music (n = 596) and mobile parking (n = 297) services. The partial least squares method was applied to analyze the data. In line with expectations, the findings show that attitude and satisfaction are superior drivers of service continuance intention compared to CE when service is used for utilitarian reasons. In contrast, when service consumption is driven by hedonic reasons, CE is a stronger driver than satisfaction. However, no evidence for the super…

MarketingService (business)Consumption (economics)ComputingMilieux_THECOMPUTINGPROFESSION05 social sciencesContrast (statistics)Mobile musicContext (language use)0502 economics and businessSurvey data collection050211 marketingContinuanceExplanatory powerPsychologySocial psychology050203 business & managementJournal of Retailing and Consumer Services
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Intentions to use mobile services: Antecedents and cross-service comparisons

2005

- This article develops and tests a model to explain consumers' intention to use mobile services. Through triangulating theories from the diverse fields of information systems research, uses and gratification research, and domestication research, the authors put forth an integrated model that explains intention to use mobile services. The model proposes four overall influences on usage intention: motivational influences, attitudinal influences, normative pressure, and perceived control. The authors study the type of interactivity and process characteristics associated with the service that moderate the effects on the relationship between the proposed antecedents and usage intention. The res…

MarketingService (business)Economics and EconometricsGratificationProcess (engineering)structural equation modelingExperiential learningStructural equation modelingEmpirical researchInteractivitytechnology acceptancemobile servicesNormativeBusiness and International ManagementPsychologyadoptionSocial psychologyJournal of the Academy of Marketing Science
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Mobile Semantics: Defining Concepts and their Interrelationships

2006

Abstract As service offerings and technologies constantly develop there seems to be confusion over what we are actually talking about when we talk about mobile services. A requirement for constructing an organized body of knowledge in a specific area of research is the clarity of its basic concepts. Often, we are not specifically interested in defining things but to examine and discuss the subjects of our primary interest we need unambiguous and shared definitions of our key concepts. Although many relevant concepts undoubtedly have clear definitions in the minds of experienced scholars working in the field of mobile offerings, for some reason these definitions are not well articulated or e…

MarketingService (business)Economics and EconometricsKnowledge managementComputer sciencebusiness.industryField (Bourdieu)Mobile contentSemanticsComputer Science ApplicationsFocus (linguistics)law.inventionBody of knowledgelawManagement of Technology and InnovationKey (cryptography)CLARITYBusiness and International ManagementbusinessElectronic Markets
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Mobile banking services adoption in Pakistan: are there gender differences?

2017

Purpose The purpose of this paper is to provide a comprehensive insight into the deciding factors affecting an individual’s intention to adopt mobile banking (m-banking) services in Pakistan. Design/methodology/approach A survey approach was used with a sample of 189 responses from across Pakistan. Multi-group analysis was performed in order to detect gender differences among men and women in the process of adopting m-banking. Findings The paper found support for the positive effect of perceived behavioral control (PBC) and attitudes (ATT) toward m-banking adoption intentions. Significant differences between men and women were found to affect subjective norms (SN) on adoption intention, ev…

MarketingService (business)technology acceptance modelMobile banking05 social sciencesdeveloping countryTheory of planned behaviorDeveloping countryContext (language use)mobile banking adoptionAffect (psychology)sukupuolikehitysmaat0502 economics and businessmobiilisovelluksetPakistan050211 marketingTechnology acceptance modeltheory of planned behaviorBusinessMarketing050203 business & managementConsumer behaviourpankkipalvelutInternational Journal of Bank Marketing
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Antecedents to permission based mobile marketing: an initial examination

2009

PurposeThis paper's aim is to develop a conceptual model to examine the influence of four antecedent factors (personal trust, institutional trust, perceived control and experience) on consumers' willingness to participate in permission‐based mobile marketing. The model is to be tested empirically across three European countries and gender.Design/methodology/approachData are collected from surveys of consumers in Finland, Germany and the UK. The partial least squares (PLS) approach is utilised to test the model fit.FindingsThe main factor affecting the consumers' decision to participate in mobile marketing is institutional trust, which is a significant factor in all three countries and acros…

Marketingmedia_common.quotation_subjectHavaintokuluttajakäyttäytyminenPermissionTest (assessment)EuropeAntecedent (grammar)mobiilit kommunikaatiojärjestelmätmarkkinointiluottamusPerceptionConceptual modelPerceptionMobile communication systemsMobile marketingMarketingEurooppaPsychologyConsumer behaviourPermission marketingmedia_commonEuropean Journal of Marketing
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Enforcing mobile security with location-aware role-based access control

2013

This paper describes how location-aware role-based access control RBAC can be implemented on top of the Geospatial eXtensible Access Control Markup Language GeoXACML. It furthermore sketches how spatial separation of duty constraints both static and dynamic can be implemented using GeoXACML on top of the XACML RBAC profile. The solution uses physical addressing of geographical locations, which facilitates easy deployment of authorisation profiles to the mobile device. Location-aware RBAC can be used to implement location-dependent access control and also other security enhancing solutions on mobile devices, such as location-dependent device locking, firewall, intrusion prevention or payment…

Markup languageGeospatial analysisComputer Networks and CommunicationsComputer scienceSeparation of dutiesbusiness.industryXACML020206 networking & telecommunicationsAccess control02 engineering and technologyComputer securitycomputer.software_genreFirewall (construction)020204 information systems0202 electrical engineering electronic engineering information engineeringRole-based access controlbusinessMobile devicecomputerInformation Systemscomputer.programming_languageComputer networkSecurity and Communication Networks
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Social Network-Based Content Delivery in Device-to-Device Underlay Cellular Networks Using Matching Theory

2017

With the popularity of social network-based services, the unprecedented growth of mobile date traffic has brought a heavy burden on the traditional cellular networks. Device-to-device (D2D) communication, as a promising solution to overcome wireless spectrum crisis, can enable fast content delivery based on user activities in social networks. In this paper, we address the content delivery problem related to optimization of peer discovery and resource allocation by combining both the social and physical layer information in D2D underlay networks. The social relationship, which is modeled as the probability of selecting similar contents and estimated by using the Bayesian nonparametric models…

Matching (statistics)General Computer ScienceComputer scienceBayesian nonparametric modelsDistributed computing02 engineering and technology0203 mechanical engineeringcontent delivery0202 electrical engineering electronic engineering information engineeringWirelessGeneral Materials ScienceResource managementUnderlaymatching theoryBlossom algorithmta113Social networkta213business.industryQuality of serviceGeneral Engineering020302 automobile design & engineering020206 networking & telecommunicationsdevice-to-device communicationCellular networkResource allocationsocial networklcsh:Electrical engineering. Electronics. Nuclear engineeringbusinesslcsh:TK1-9971IEEE Access
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