6533b832fe1ef96bd129a239
RESEARCH PRODUCT
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subject
MarketingService (business)Consumption (economics)ComputingMilieux_THECOMPUTINGPROFESSION05 social sciencesContrast (statistics)Mobile musicContext (language use)0502 economics and businessSurvey data collection050211 marketingContinuanceExplanatory powerPsychologySocial psychology050203 business & managementdescription
Abstract This paper compares the explanatory power of consumer engagement (CE) regarding service continuance intention with the variables of attitude (utilitarian and hedonic) and satisfaction. Survey data were collected from users of mobile music (n = 596) and mobile parking (n = 297) services. The partial least squares method was applied to analyze the data. In line with expectations, the findings show that attitude and satisfaction are superior drivers of service continuance intention compared to CE when service is used for utilitarian reasons. In contrast, when service consumption is driven by hedonic reasons, CE is a stronger driver than satisfaction. However, no evidence for the superiority of CE over attitude was found in the hedonic context.
| year | journal | country | edition | language |
|---|---|---|---|---|
| 2020-11-01 | Journal of Retailing and Consumer Services |