Search results for "Brandi"
showing 10 items of 124 documents
How does sponsorship of a high-involvement sports event mark the sponsor brand? An application to public institutions
2020
The study examines brand awareness, recall and bonding between the brand and the sponsored event, event involvement, value and the reputation of the institutional brand, as well as the perception among local attendees, using the Trinidad Alfonso Marathon celebrated in Valencia (Spain). A sample of 507 attendees (runners and viewers) was obtained and the results showed the relevance of the transfer of the perceptions of the sponsored activity to the institutional brand. Also, it was found that the type of event participation, the gender and the exposure determine different responses. The findings reveal a series of implications for brand managers in the public administration domain regarding…
The Value of Brand Equity
2013
Abstract This paper aims to be a brief presentation of brand equity as a provider of strategic advantages for companies that own brands. Successful management of a brand must be focused on values capitalization so that these attributes could represent a natural extension of general perception. The stated goal of any brand manager is to strengthen the brand values so that they may be easily recognizable and identifiable to the public.
Entre moneo e memini. Arquitectura funeraria militar en el sureste de Sicilia.
2023
Nel luglio del 1943 la costa sud-orientale della Sicilia fu teatro dello sbarco attuato dalle forze militari Alleate da cui prende avvio la liberazione dal nazi-fascismo dell’Italia e dell’Europa. Gli eventi bellici siciliani furono inevitabilmente piuttosto cruenti e videro un numero elevato di morti di soldati italiani, tedeschi e dei militari delle forze anglo-americane. Sin dagli anni Cinquanta del ’900, la Commonwealth War Grave Commission e la Volksbund, al fine di onorare i militari Alleati e tedeschi caduti in battaglia, avviarono la realizzazione di diversi cimiteri di guerra tra Agira, Catania, Siracusa e Motta Sant’Anastasia. I primi tre, progettati da Louis de Soissons, destinat…
Branding4Resilience: Explorative and Collaborative Approaches for Inner Territories
2022
This article analyzes inner and marginal territories in four Italian peripheral contexts by first discussing some of the results and future steps of the “B4R Branding4Resilience” research project, funded by the Italian Ministry of Research from 2020 to 2023. The overall research is based on three phases: (1) the exploration phase to analyze socio-economic data and territorial dynamics; (2) the co-design phase involving local actors to develop ideas for a selected pilot case; (3) the co-visioning phase where a future transformative perspective for the whole area was shared with the institutions. The article focuses on phase 1 and presents some first results achieved by the application of a m…
A study on The Factors Affecting Merger and Acquisition Decision In Nepalese Banking Sector
2016
Master's thesis Business Administration BE501 - University of Agder 2016 The main purpose of this study is to find out the factors that would lead to making decision regarding going for merger and acquisition among the banks in Nepalese banking sector. This thesis finds out various factors that would affect merger and acquisition decision in banking sector based upon previous studies, and tries to check whether these are significant in case of Nepalese banking sector or not. Four theories: neo-classical, agency, behavioral and resource dependency; have been taken into consideration for purpose of finding out factors affecting decision to go for merger and acquisition. Based upon the previou…
CO-CREATING THE PLACE BRAND OF FINNISH LAPLAND : Mental associations and visual representations
2019
Master's thesis Innovative governance and public management ME523 - University of Agder 2019 Brands are living in an era of customer-centric life where alltheir potential, present and former customers are regardedas co-creators. The center of attention is in customers’ daily lives and they have an enormous amountofpower to influence on brands.Social media hasaccelerated the pace of communication and this has connected also cities and counties into the new brand co-creation paradigm. Places have adopted branding practices from the business world to persuadepeople to move, do business or travel in their area. In Finland, Lapland has been one of the first counties to execute place branding act…
L'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit.
2008
L'objectif de cet article est de comprendre l'impact de la substitution de marques sur l'évaluation et l'intention d'achat du produit. À cette fin, les différents types de substitutions de marques sont présentés. Puis, à partir des travaux relatifs à l'extension de marque et au co-marquage, des variables susceptibles d'expliquer l'évolution de l'évaluation et de l'intention d'achat d'un produit qui a changé de nom de marque sont proposées. L'étude empirique met en évidence que cinq variables influencent l'évolution de l'évaluation et de l'intention d'achat du produit qui a changé de nom de marque: (1) la similarité entre la marque de substitution et la marque initiale, (2) la cohérence per…
La cattedrale di San Nicolò a Noto e la sua ricostruzione
2008
Nel 1949 Cesare Brandi intraprende il suo itinerario in Italia, restituendo una lettura di Noto barocca in cui la città è descritta come una «scenografia solida» a cielo aperto. Una città che prende forma dalle idee progettuali degli architetti settecenteschi attraverso i rapporti e le sequenze scenografiche delle strade e degli imponenti edifici monumentali. La cattedrale, la scalinata e il suo prospetto si trovano al centro di questo sistema urbano che Brandi seguita a descrivere come «un piano semplice in apparenza, in realtà il più inatteso», sintetizzando in una sola frase la valenza fortemente urbana della ricostruzione settecentesca. L’esperienza di Noto rappresenta per l’architettur…
B4R Branding4Resilience. Tourist infrastructure as a tool to enhance small villages by drawing resilient communities and new open habitats
2021
“Marginal” areas are a central issue that is being discussed all over Europe. Indeed, more than 60% of the European population live in peripheral contexts outside of main urban conurbations (Data “EUROSTAT regional yearbook 2013”. Data referred to the sum of the population in ‘intermediate regions’ and in ‘rural areas’ in the EU27). Yet, the contexts addressed by the Italian National Strategy on Inner Areas (covering approximately the 60 per cent of Italy and hosting nearly 13.540 million people) are often lacking successful regional policies and systemic territorial approaches to achieve effective transformations. In order to tackle with such fragile areas, a new development path has to be…
Branding as a lever for resilient transformation
2020
The branding impulse can catalyse tourism and community’s resilience promoting the reactivation of small towns through targeted transformations of built heritage and unused building stock, social innovation initiatives, and new forms of production. It can create a more adaptive process and opportunities for networks of small villages in inner areas where tourism can merge with different work/life models. The B4R work in Sicani hills in Sicily offers a framework for the region’s development and manages to describe a path for activate “reserves of resilience” for new sustainable lifestyles. The settlement development options that the study displays can be used as a model for similar considera…