Search results for "Business Administration"

Positioning the supply of live performances. Innovative managerial practices relating to the interaction of audience, performance and venue

2006

Because of an abundant offer of shows, the question of the cultural products positioning becomes increasingly crucial for the professionals of this sector. This article proposes to answer this strategic question by identifying original ways of differentiation in order to reinforce the identity of their offer. First of all, we insist on the need for analyzing the relation between the public and the spectacle (central road of positioning). We wish to highlight the various facets that structure this positioning. Then, we examine the interaction between the public and the cultural place (peripheral road of positioning). This tangible framework of consumption experiment can offer promising solut…

Positioning Strategies of Cultural Institutions: A Renewal of the Offer in the Face of Shifting Consumer Trends

2008

Positioning strategies of cultural institutions : a renewal of the offer in the face of shifting consumer habits

2008

One conclusion is widely shared by the practitioners in the cultural sector: consumer relations with cultural products and services have changed. This paper provides a trend marketing analysis of various areas (theatres and performing arts organizations, museums, cultural events, cultural industries, etc.) so as to better understand this “new” cultural consumer. Seven contemporary trends are examined. Each is defined and then illustrated by innovative offers from cultural organizations. Their appraisal by more than a hundred cultural-sector practitioners in France is presented.

Réflexion sur le lieu de consommation culturelle. Une application au cas des musiques actuelles

2004

The following study sheds light on the importance of managing a forsaken element of cultural experience : the place. Because of the weakness of the works relating to this element in the cultural domain, we use the works in distribution. Several competing theories are considered to conceptualize the cultural place: the own characteristics of the place, the behaviors and the “responses to the place”. The last track having our preference, an exploratory study will come in support to define the differents dimensions that compose this “response to the place”. Pop music will constitute our field of application.

Le Pouvoir au centre des systèmes relationnels : l'America's Cup 2007 comme cas pratique

2010

National audience; Cet article présente un modèle permettant de comprendre le pouvoir existant dans les relations entre les organisations sportives. Le pouvoir est l'élément central des relations entre les différentes parties prenantes du sport. Ce modèle s'appuiera sur les écrits de Machiavel (1513), Galbraith (1985) et Baechler (1978). Le sport, comme terrain de recherche, se justifie par un développement récent des événementiels sportifs, entraînant des luttes de pouvoir entres les différentes parties prenantes. Le cas particulier de l'America's Cup 2007 devra permettre d'éclairer la conception théorique des différents auteurs. Une analyse sémantique des données, par les logiciels Alcest…

CSR i jego rola w generowaniu korzyści ekonomicznych – w świetle wyników badań (CSR and its importance for the financial result generating of the com…

2016

Dla współcześnie działającego przedsiębiorstwa koncepcja CSR (Corporate Social Responsibility) staje się dynamicznie rozwijającym się standardem. Przejawia się głównie w takich wydarzeniach, jak: kampanie społeczne, wolontariat pracowniczy, sponsoring wydarzeń kulturalnych, sprzedaż produktów połączona z przeznaczaniem części zysku na określony cel społeczny, tworzenie kodeksów etycznych czy ekoznakowanie produktów. Mimo szczytnego celu przyświecającego koncepcji CSR, często stosowana jest ona jedynie wówczas, gdy przynosi korzyści. Jej wdrożenie do praktyki gospodarczej nie ma nic wspólnego z altruizmem, lecz odzwierciedla sposób zarządzania przedsiębiorstwem, prowadzący do zrównoważonego …

Describing a network using the ‘Resource-Competences, Organizations, Value’ Business Model

2021

International audience; The network literature reveals some trouble to reconciliate the ambivalence between individual and collective goals inside a network. The purpose of this research is to develop a tool to identify key insights of a network and associated organizations. In particular, following the Resource-Competencies Organization Value (RCOV) framework, this study identifies the contributions of each organization inside a network. Knowing the responsibility of each organization in their network’s strength and tensions could help to solve those ambivalences. Applied to a network, the Demil and Lecocq‘s (2010) RCOV Business Model, could reveal key inputs of a network that each organiz…

Relationship between management Control and Organizational learning: An exploratory Study

2019

International audience; Cet article traite la question de la relation du contrôle de gestion et de l’apprentissage organisationnel. La méthodologie de recherche mobilisée, basée sur une approche qualitative, est fondée sur une étude de cas de la filiale d’une multinationale industrielle. Les résultats obtenus ont d’abord montré l’exisitance d’une relation en double sens entre le contrôle de gestion et l’apprentissage organisationnel. En plus de sa mission traditionnelle de régulation, l’usage interactif du système de contrôle de gestion favorise le développement des configurations de l’apprentissage en double boucle qui permet de questionner la pertinence et la validité de la stratégie ains…

Comment positionner l'offre culturelle ? De la compréhension de la relation personne – objet à l'intégration du lieu de consommation

2005

This article seeks to answer the strategic question of the cultural institutions positioning by insisting on the need, on the one hand, for analyzing the total relation between the consumer and the cultural object (central road of positioning definition) and, on the other hand, for considering the role of the cultural place (peripheral road). We will be able to consider that the ways of differentiation are multiple and correspond to a conceptualization of the ambivalent cultural experience.

Structure de propriété et communication financière des entreprises françaises

2005

The objective of this empirical study is to test the hypothesized relation between ownership structure and the quality of financial reporting of French firms. The results confirm that the relation between shareholding dilution and the quality of investors' relations is not linear but curvilinear.