Search results for "Business Administration"
showing 10 items of 1304 documents
The brand quest for heritage: heritage-making and social obligation in brand museums
2017
International audience
¿Por qué las instituciones de educación superior deben apostar por la marca?
2018
A través de la presente investigación se pretende analizar el papel del capital de marca en el sector educativo. Para tal fin, se analizan las principales aportaciones de la literatura al estudio del capital de marca y su aplicación en el sector educativo, identificando qué variables determinan el mismo en la educación superior. Una vez establecido el modelo de capital de marca susceptible de aplicación en el sector educativo, se lleva a cabo un estudio empírico contando con una muestra cuantitativa de 2.239 respuestas válidas procedentes de distintos agentes universitarios implicados. Los resultados obtenidos muestran la repercusión del capital de marca en lo relativo a las variables que l…
L'ère numérique dans la gestion des Ressources Humaines à l'hôpital public
2019
Thème du congrès : «Mieux coordonner pour mieux soigner ? Le système de santé mis au défi de la coordination»; National audience
Le travail des huissiers : transformations d'un métier de l'écrit
2010
National audience; Le métier d’huissier de justice est entouré d'une sorte d'aura malheureuse. Il est mal connu et souffre d'une image négative auprès du grand public. Au même titre que le juge ou l'avocat, l'huissier est pourtant un maillon indispensable de la chaîne judiciaire .
How well does brand personality predict brand choice ?
2004
The research proposes a methodology allowing both the construction of a brand personality scale and the test of the ability of the scale to predict brand choice. A brand personality scale is developed and tested via exploratory and confirmatory analyses. A brand personality structure composed of 12 facets is uncovered and allows clearly differentiating brands belonging to the same market. Predictive power of the scale is then tested using binary regression models.
Hypothetical bias in equity crowdfunding
2018
International audience; Young, entrepreneurial firms are particularly dependent on external investors to sustain their development. Are non-binding equity investment commitments informative? Our large sample evidence in the context of equity crowdfunding shows that only 18% of non-binding commitments made by investors in entrepreneurial firms are actually invested. The evidence is consistent with hypothetical bias. Hypothetical bias is significantly less pronounced among women, and among investors with greater social capital, proxied by education and wealth. While investment intentions are only partially reliable at the individual level, the aggregate amount of collected investment intentio…
The impact of mandatory IFRS adoption, investor protection and culture on timely loss recognition: Evidence from the European Union
2019
International audience
In search of the « good practice »: managing time to frame inter-organizational collaboration
2017
Communication donnée dans la section : Sub-theme 10 : (SWG) Becoming Good: How to Study the Emergence of Ethical Practice in Organizing; International audience
Les logiques de carrière et l’identification au travail
2017
Thème du congrès : GRH et alternatives; National audience
Impact de la proximité identitaire « publics-musée d'art » sur la fréquentation des lieux culturels : le cas des musées d’art
2017
The value that individuals attach to a cultural object can be explained, among other things, by their identity project of belonging to a group. This thesis proposes new strategic orientations for museums that increase museum attendance, change the relationship of the art museum with the public and attract other individuals.This research allowed the conceptualization of the proximity of the "public-art museum" identity, the confirmation of its dimensions and antecedents, and finally the analysis of the relationship between the "public-art museum" identity proximity and the art museum attendance. Moreover, the development of a "public-art museum" identity proximity scale, offers to broaden th…