Search results for "COMMITMENT"

Customer-based brand equity building

2016

The marketing literature suggested that customers are adding incremental value to a product by its brand, conceptualizing this phenomenon in terms of brand equity. This article is a contribution to this area of study as it provides a new understanding of the process of brand equity building, when approached from the customer point of view. The empirical research is centred on the hospitality industry, more specifically, upscale (i.e. four- and five-star) hotels in Croatia. The data were collected from 475 guests in 24 upscale hotels. The results reveal that image and loyalty exert a direct impact on the overall brand equity, while the influence of trust and affective commitment is mediated…

Learning to Contradict and Standing Up for the Company: An Exploration of the Relationship Between Organizational Dissent, Organizational Assimilatio…

2016

This study explored relationships between organizational assimilation, organizational reputation, and organizational dissent. Survey data collection using standard instruments was conducted with a ...

Understanding the antecedents of organizational commitment in the context of temporary organizations: An empirical study

2017

Abstract This study investigates how the characteristics of temporary organizations affect an employee’s commitment to the temporary organization, and more precisely, whether the respective effect is similar or opposite to that in permanent organizations. We examine job-related and organizational antecedents of organization commitment, and test to what extent their effects differ in the context of temporary organizations using a data set of more than 600 professionals. Further, we find that an employee’s work-life conflict has a mediating role on these relationships. Our study contributes to research by simultaneously considering several antecedents and how their effects may differ between …

The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word‐of‐mouth advertising

2011

PurposeThis paper aims to explore some of the effects of belonging to a virtual brand community on consumer behaviour. It also proposes the concept of belonging as a three‐dimensional construct.Design/methodology/approachThe paper proposes that belonging to a virtual community has positive effects on consumer satisfaction, affective commitment and word‐of‐mouth behaviour. After validation of the measurement scales the hypotheses are contrasted through modelling.FindingsThe data show that belonging to a virtual community may enhance consumer satisfaction, affective commitment and word‐of‐mouth advertising towards the brand around which the community is developed. In addition, the paper intro…

Exploring relationships between customer-based brand equity and its drivers and consequences in the hotel context. An impact-asymmetry assessment

2016

The development of customer-based brand equity plays a critical role in tourism. This paper attempts to study which variables contribute to brand equity creation and to examine whether brand loyalty can be considered as a consequence of brand equity in the hotel context. In addition, it seeks to provide a more detailed insights into possible asymmetric effects among customer-based brand equity and its drivers and consequences. Four constructs are found to influence significantly brand equity: two perceptual (image and perceived quality) and two relational variables (trust and affective commitment). Additionally, both behavioural and attitudinal components of loyalty are confirmed as brand e…

Organisational and individual resources as antecedents of older nursing professionals’ organisational commitment : Investigating the mediating effect…

2021

Aim and objectives To investigate how organisational and individual resources are linked to older (50+) nursing professionals’ organisational commitment, and to examine the possible mediating role of the active use of selection, optimisation and compensation (SOC) strategies. Background Many healthcare organisations need to find ways to retain their older nursing professionals due to nursing shortage. Design To test a set of hypotheses, cross-sectional survey data (n = 396) were used. Data were analysed using correlation analysis and partial least-squares structural equation modelling. STROBE Statement for cross-sectional studies has been followed in this study. Results The results exhibite…

Effectiveness of a web-based acceptance and commitment therapy program for adolescent career preparation : A randomized controlled trial

2021

Acceptance and commitment therapy (ACT) programs have rarely been used as tools for promoting adolescents' career preparation. This randomized controlled trial examined the possibility to promote the career preparation of Finnish ninth-grade adolescents (n = 249, 49% females) with a web-based five-week ACT-based online intervention program. Participants were randomly assigned to three conditions, of which two groups received an iACT including support via SMS (iACTface: iACT+two face-to-face sessions; only iACT: iACT with no face-to-face sessions) and the third (control) group received no treatment. The results showed that career-related insecurity decreased as a result of the intervention i…

Verso una definizione delle influenze multidimensionali tra i contesti di vita: analisi delle relazioni fra stili di attaccamento ed organizational c…

2009

Social Capital And Commitment in the Brazilian Wine Industry

2012

The purpose of this paper is to contribute to the literature on organizational social capital and organizational commitment in collaborative networks context. Firstly, we identified the most important elements that compound these two concepts. In order to do that, we surveyed 193 employees of 74 companies' members of a food network - the Brazilian Wine Industry Cluster. Finally, we sought to better understand the relationship between commitment and social capital. The results show that affective and normative organizational commitments enchance social capital development, specially in relational and cognitive dimensions. These findings revealed that employeed may execute some tasks as a way…

The Sense of Belonging to the Country: Integrative Relationships and Spatiotemporal Commitment

2020

The satisfaction of the need to belong reflects in the sense of being an integrative part of the group or social system. There is some lack of empirical evidence for the structure of this sense at the macro level. This study assessed a two-dimensional model of the sense of belonging to the country, which included relational and spatiotemporal components. Participants were 539 university students from 18 to 50 (74% females). Questions regarding involvement, perceived acceptance, sense of commonality, and feeling at home represented the relational component of the sense of belonging. Four temporal categories—the recent past, present, and the near and distant future—were included in the assess…