Search results for "Campaigns"
showing 10 items of 26 documents
Analysing the effect of public health campaigns on reducing excess weight: a modelling approach for the Spanish Autonomous Region of the Community of…
2012
Abstract Excess weight is fast becoming a serious health concern in the developed and developing world. The concern of the public health sector has lead to the development of public health campaigns, focusing on two-fold goals: to inform the public as to the health risks inherent in being overweight, and the benefits of a change in nutritional behaviour. Recent studies indicate that the effects of the average public health campaign on the target community is around 5%. In this study we aim to quantify the effect of different public health campaigns on lifestyle behaviour in the target populations in order to bring about weightloss in a significant number of people over the next few years. T…
Are Traffic Announcements Really Effective? A Systematic Review of Evaluations of Crash-Prevention Communication Campaigns
2021
Communication campaigns are commonly used in the traffic and road safety sector to raise public awareness of the importance of avoiding risky road user attitudes and behaviors. Surprisingly few of these communication campaigns evaluate their effectiveness in a formal and comprehensive manner. The core aim of the present systematic review is to identify the type of studies that evaluate the effectiveness of campaigns in this sector, in order to identify and contrast their main findings. This systematic review followed the PRISMA methodology, by means of which the relevant articles based on the search term were identified. A total of 613 indexed articles were filtered, and a final set of 27 a…
What Motivates Internet Users to Search for Asperger Syndrome and Autism on Google?
2020
Social campaigns are carried out to promote autism spectrum disorder (ASD) awareness, normalization, and visibility. The internet helps to shape perceptions of Asperger syndrome and autism. In fact, these campaigns often coincide with the increase in searches for both diagnoses on Google. We have two study objectives: to use Google Trends to identify the annual time points from 2015 to 2019 with the highest Google search traffic in Spain for the terms &ldquo
Out-of-plane behaviour of unreinforced masonry infill walls: Review of the experimental studies and analysis of the influencing parameters
2021
Abstract Over the last 50 years, research has mainly focused on characterizing the In-Plane behaviour of unreinforced masonry infill walls. Recently, the focus of research has been addressed to understanding Out-of-Plane behaviour, also from the experimental point of view. However, in the experimental campaigns, there is high variability in the geometrical and mechanical properties of URM infill walls and also in the application of Out-of-Plane loads. Therefore, it is important to outline and critically evaluate the major findings obtained by experimental studies and identify research gaps to better understand the differences and the affinity of apparently equivalent tests. In this paper, t…
The usage of Twitter from the Spanish media during the elections
2018
Los medios de comunicación tradic ionales han adoptado Twitter c omo otro canal por el que difundir su información y llegar hasta las audiencias digit ales. Este estudio tiene como objetivo analizar las características de los tuits publicados por los me dios españoles durante doce meses en los que se producen dos procesos electorales, para comprobar las di ferencias en la utilización de esta plataforma según el contenido de la cobertura y la fase en que se publica. La investigación se fundamenta en una metodología cua ntitativa, en la que se implem enta un análisis de contenido computarizado de las publicacione s en Twitter que hacen los dis tintos tipos de medios entre 2015 y 2016. Los res…
Diritti di partecipazione politica e piattaforme digitali, alcune riflessioni
2022
Questo scritto affronta il tema dell’impatto dei social networks sui diritti di partecipazione politica, con riguardo al diritto all’informazione, al diritto di associarsi in partiti, al diritto di voto come esito di campagne elettorali digitali. Il mutamento della comunicazione politica e del dibattito pubblico refluisce sulla correttezza dei processi democratici; ciò pone l’esigenza della regolazione dei social networks quale spazio mediatico utilizzato dai soggetti politici (individui od organizzazioni) per influenzare la formazione dell’opinione pubblica e costruire il consenso a proprio favore, soprattutto nell’ambito delle campagne elettorali. L’articolo si sofferma, dunque, sui probl…
Disinformation in Facebook Ads in the 2019 Spanish General Election Campaigns
2021
Producción Científica
Public communication for addressing violence against women before and during the Covid-19 pandemic. A comparative analysis of the national communicat…
2021
This paper aims to explore the contribution provided by these campaigns in the two Countries to prevent and combat the “double emergency” of male violence against women under the Covid-19 pandemic.
The role of public awareness campaigns in sustainable development
2017
The concept of sustainable development has been present in political discourse for many years. Striving to achieve it has become a worldwide priority. Success in this field depends not only on the right government policies. It is also a matter of society engagement. There are different direct and indirect tools intended to promote and reinforce positive changes in social attitudes. Among the most important ones are public awareness campaigns. The aim of the article is to present the ways in which they can contribute to sustainable development and how their positive impact should be properly assessed.
'Where Have I Heard It?' Assessing the Recall of Traffic Safety Campaigns in the Dominican Republic
2021
Although traffic crashes are the eighth leading cause of death in the world, and are linked to vehicle and infrastructure-related factors, crash-related fatality rates are much higher in lowincome countries. Particularly, the Dominican Republic is the country with the highest accident rate in the whole American continent. Therefore, in the past few years, public agencies have been developing different measures aimed at reducing traffic fatalities, including road safety campaigns. The aim of the present study was to assess the recalling of such campaigns among the Dominican population, which may serve as an additional indicator to evaluate their effectiveness in this and other countries of t…