Search results for "Commerce."
showing 10 items of 460 documents
Efectos de las consultas boca a boca en redes sociales en la compra de cosméticos en Ecuador.
2022
Las redes sociales han reestructurado el paradigma de la comunicación en el marketing. Investigaciones recientes demuestran que la conducta de consultar reseñas está adquiriendo un rol fundamental en la decisión de compra de los consumidores. En este contexto, el presente estudio desarrolló un marco de investigación para determinar la cadena de relación entre influencia social, credibilidad percibida del boca a boca, adopción del boca a boca e intención de compra aplicada a la industria cosmética del Ecuador. A través de una muestra de 406 consumidores y la aplicación del método de análisis de ecuaciones estructurales, los resultados evidencian el vínculo existente entre las variables plant…
L'ÉMOTION ET LA RAISON : L'EFFET MODÉRATEUR DU GENRE SUR LE COMPORTEMENT D'ACHAT EN LIGNE
2018
RESUMEN: A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha sido concluyente. El objetivo de este trabajo es estudiar las intenciones comportamentales de los consumidores según su género en los intercambios comerciales B2c. En este sentido, se propone identificar cómo el valor funcional -representando el raciocinio del consumidor-, el valor simbólico -representando la motivación emocional- y la confianza actúan como antecedentes de la intención de compra en el canal online. A partir de los resultados derivados de una investig…
MODERN TECHNOLOGY IN RURAL CHARACTERISTICS
2012
Electronic business can change the socio-economic life of a people. It can increase knowledge, and employee revenue. In this paper we are focusing on how it promotes improving the structure of economic sectors within the rural areas. Then it can increase the farmers' level of organization. It promotes a career and employment in manufacturing for the village inhabitants. Family life of farmers and the social appearance in the rural environment are greatly improved as well Also it raises the education and social value of the population in the rural areas of the country.
Customers’ QR Code Usage Barriers in a Brick-and-Mortar Store : A Qualitative Study
2023
The purpose of this study is to explore the factors that hinder customers from utilizing QR codes when they visit brick-and-mortar (B&M) stores. The research was conducted at a Finnish fashion retailer, where three types of QR codes were displayed for customers to use. In order to identify the barriers that customers face, two different sets of data were collected and analyzed: open-ended survey data (n = 101) and interview data (n = 16). The findings showed two main categories of barriers,customer and company related, with seven sub-barriers. The customer-related barriers included lack of interest in QR codes, user-related usage issues, desire for a device-free B&M store, and dislike towar…
Creating Global Markets : Seaborne Trade in Pulp and Paper Products Over the Last 400 Years
2018
The declining cost of sea transport has been a necessary condition for the growth of the global pulp and paper industry, especially in regions remote from economic centres. Thus, pulp and paper industries and international shipping have coevolved, especially since the 1960s, enabling producers to tap global markets and develop global production chains. The paper products trade flows, however, have changed a number of times over the last 400 years. This chapter describes and explains these developments and shows how the technological solutions in global shipping and strategic choices among the pulp and paper companies have been interdependent, especially since the 1960s. peerReviewed
La contestazione della pretesa contributiva
2010
Questo saggio analizza la disciplina di cui al d. lgs. n. 46 del 1999 in ordine alla contestazione giudiziali e stragiudiziali dell'atto di accertamento e imposizione contributiva. This paper analyses the discipline, in d. lgs. No 46, 1999, in order the social insurance tax oppositions.
El Imperio romano y la India en época de Augusto. Replanteamiento de las relaciones diplomáticas = The Roman Empire and India in the Time of Augustus…
2018
Este artículo trata acerca de tres aspectos vinculados con las embajadas que recibió Augusto durante su reinado procedentes de la India: los motivos concretos que condujeron a su envío; un intento de identificación del origen preciso de dichos emisarios; las misiones y objetivos de dichas embajadas indias.This article deals with three aspects related to the embassies that Augustus received from India during his reign: The specific reasons that led to their sending; an attempt to identify the precise origin of such emissaries; the missions and objectives of these Indian embassies.
CLUSTER APPROACH AS ONE OF DETERMINANTS FOR INCREASING COMPETITIVENESS OF RIGA FREEPORT
2011
The cluster-based approach offers a new way of dividing and understanding an economy and competitiveness. The main objective of the present study was to reveal the influence of industrial clusters on Freeport’s of Riga business competitiveness and integrated development. The cluster environment stimulates competitiveness and competition inside the cluster and the industry. One of the reasons for the current problems of Latvia’s competitiveness is the low level of business entities’ co-operation and business integration in the national economy of Latvia and the Freeport of Riga in particular. Companies are isolated in their approaches to increasing their competitiveness and entering the glob…
El papel de la reputación del Consejero Delegado en la reputación de la empresa española
2010
La reputación corporativa se conceptúa como la estimación global de las percepciones que tienen de la empresa sus principales stakeholders. La literatura ha visto en la reputación corporativa uno de los activos intangibles más valioso desde el punto de vista de la creación y sostenimiento de ventajas competitivas, por lo que diversos estudios han tratado de identificiar los antecedentes de la reputación de la empresa. Uno de estos antecedentes destacado son sus directivos, y entre ellos los Consejeros Delegados. En España, los trabajos sobre los antecedentes de la reputación corporativa son muy escasos, e inexistentes los que han abordado el estudio de la influencia de la reputación del Con…
Goodwill and Criteria for its Recognition in Financial Statements
2004
The article summarises a research on goodwill which is one of the most controversial assets. The research includes a comparison between the descriptions of the economic nature of goodwill and an analysis of various valuation methods and accounting policies. The article discusses the internationally recognised problem that there coexist several accepted methods of accounting for goodwill arising from the acquisition of an enterprise, as a result of which the accountancy data of different enterprises and countries are incomparable.