Search results for "Commerce"
showing 10 items of 469 documents
Virtual Reality in Marketing: A Framework, Review, and Research Agenda
2019
[EN] Marketing scholars and practitioners are showing increasing interest in Extended Reality (XR) technologies (XRs), such as virtual reality (VR), augmented reality (AR), and mixed reality (MR), as very promising technological tools for producing satisfactory consumer experiences that mirror those experienced in physical stores. However, most of the studies published to date lack a certain measure of methodological rigor in their characterization of XR technologies and in the assessment techniques used to characterize the consumer experience, which limits the generalization of the results. We argue that it is necessary to define a rigorous methodological framework for the use of XRs in ma…
“Taking Care of Yourself at Home”
2021
This chapter presents some reflections on the changes regarding the use of electronic commerce and digital platforms during the period of preventive and mandatory social isolation decreed in the country during the COVID-19 pandemic, based on the new services food services, food delivery service, and new practices around “home care.” To this end, a survey was conducted on eating practices during the first part of the isolation period in April-May 2020, and a digital ethnography was performed on new services around food and “home care” during the subsequent period. The expository strategy is as follows: 1) the theoretical approach on the sociology of bodies/emotions and its relationship with …
The Internet and SMEs in Sub-Saharan African Countries
2011
The Internet is a global network of interconnected computers using multiple Internet protocols (IP). Increasingly, it is being used to enhance business operation by both small and medium-sized enterprises (SMEs) and large organizations around the world (Bunker and MacGregor, 2002; Turban, Lee, King, & Chung, Lee, J., King, D. & Chung 2004). One reason is that the Internet, when used to facilitate e-commerce and e-business, offers several benefits for the adopting organizations (Walczuch, den Braven, & Lundgren, 2000; Turban, et al, 2004). Such benefits include the following: 1) reducing distance barrier, 2) the development of new products and services, 3) opening direct links be…
Does the composition of regional knowledge bases influence extra-regional collaboration for innovation?
2013
There is a growing research interest in the relationship between the composition of regional knowledge bases and the extra-regional collaborative ties maintained by actors during their development work. To investigate this relationship, we use patent data to characterize European NUTS 3 regions by their (i) comparative technological specializations; and (ii) related technological variety. We find domestic, extra-regional collaboration to be negatively associated with regional technological specialization and related technological variety. At the same time, we find related technological variety to serve in support of international innovation collaboration.
Money in the "Body Politick" : The Analysis of Trade and Circulation in the Writings of Seventeenth-Century Political Arithmeticians.
2005
International audience; This article discusses the analysis of trade and circulation in the writings of seventeenth-century political arithmeticians. Political arithmetic was in its way an anatomy of the social body. William Petty titled his 1672 book The Political Anatomy of Ireland. In his preface he explicitly claimed to be following Francis Bacon, highlighting the experimental method and the idea that analytical methods can be transposed from one discipline to another. He thus drew a parallel between the natural body and the body politic. It was a widely held idea that money guaranteed the nation's health; conversely its poor state of health could lead to the wasting away of the body po…
Il ruolo delle Tecnologie Informatiche e di Comunicazione e della logistica distributiva sulla competitività del comparto ortofrutticolo siciliano
2012
In recent years, the market globalization process has deeply changed the international competitive background, leading, inevitably, to a revision of the strategies and the organization structures of the companies. It is now widely accepted that Information and Communication Technology (ICT) and supply chain logistics management, have an important role in the increasing of the competitive potential of each company and in the development of entire economic sectors. The importance of these factors in the business strategies of the firms, has generated an increasing attention by the research world to the study of the economic and social impact, both about the spread of modern information and co…
LA ESTRATEGIA DE OUTSOURCING INTERNACIONAL EN ESPAÑA: UNA APROXIMACIÓN A LOS SECTORES MANUFACTUREROS TRADICIONALES
2009
RESUMENEn los últimos años el uso por parte de las empresas de la estrategia de outsourcing en sus dos vertientes (nacional e internacional)1 está siendo una práctica habitual en los países desarrollados, especialmente en los sectores manufactureros tradicionales. Dado el desarrollo experimentado y las implicaciones técnico-productivas y sociales que se derivan de su implementación, en este trabajo analizamos cuál ha sido la tendencia de esa estrategia en estos sectores durante el periodo 1985-2004 y contrastamos qué relación existe entre ésta y dos de sus principales factores determinantes: el tamaño y la experiencia internacional. De los resultados más generales se desprende que el outsou…
The dark side of the sun: How solar power production affects the market value of solar and gas sources
2015
Abstract Using daily data for the Italian wholesale day-ahead power market over the period 2008–2013, we assess the impact of solar production on the market value of solar and gas sources, defined using the concepts of value factor and unit revenues. We find that, on average, solar generation negatively affects the solar source market value, causing a departure from the grid parity condition and mining their competitiveness once public incentives are removed. This negative relation is not constant over time and becomes stronger for increasing solar penetration in the energy mix. Interestingly, the opposite is found when looking at gas. While the relation between solar production and the gas…
Designing ecolabels in order to mitigate market failures: an application to agrofood products
2007
For the market for ecofriendly characteristics of agrofood producs effectively, ùeans of mitigationg asymmetric information, informational overload and public goods properties are necessary. Ecolabel success requires a design and an implementation capable of mitigating simultaneously these three sources of market failures. Our contribution differs from many to date by (1) introducing and analyzing the informational overload as a source of market falure and (2) considering the ecolabel, not only as tool to re-establish information summetry between the producer and consumer but also as a way to overcome international overload and public goods problems. We analyze how these sources of market f…
Drivers of social commerce usage: a multi-group analysis comparing Facebook and Instagram
2020
Social media are increasingly used as platforms to not only socialise but also to shop for products and services. Social commerce is the new trend in e-commerce that leverages the enhanced consumer-to-consumer interactions to support shopping processes. Based on the concept of social commerce constructs suggested by Nick Hajli, this article investigates the role of social commerce constructs, emotional and informative support, and trust as drivers of social commerce intention. We apply multi-group analysis to validate the drivers of social commerce for two of the most relevant social media platforms: Facebook and Instagram. Based on a sample of 800 social commerce users, our findings reveal…