Search results for "Communication"

The Process of Selecting Influencers for Marketing Purposes in an Organisation

2023

Influencer marketing practices are growing on social media channels, while the usage of other mass-media channels is decreasing, prompting organisations to search for new tools with which to communicate efficiently with their target audiences. Influencers can affect purchase intentions if the audience identifies with them. For a successful collaboration with an influencer, an organisation needs to ensure that the brand fit is suitable, as the audience will become suspicious if the paid collaboration is too apparent. In addition, an organisation can ask an influencer to perform many roles during the collaboration. The objectives of this study, therefore, are to discover how organisations ens…

The Role of Social Media Influencers in Public Health Communication: Case COVID-19 Pandemic

2022

During public health crises, public organizations face a variety of strategic communication challenges, and the outbreak of the COVID-19 pandemic in 2020 is an extreme example. In Finland, the Prime Minister’s Office initiated a communication campaign that utilized social media influencers to communicate timely instructions regarding the pandemic. However, it is uncertain how social media influencers adapt to briefings of public organizations given that they typically work with brands that align with their own interests and expertise, which rarely is epidemiology. We use the two-step flow of communication model and social influence theory to analyze research data that consisted of 96 Instag…

Newspapers and Cross-Level Communications on Social Media : A comparative study of Japan, Korea, and Finland

2017

In order to examine how the same types of social media are perceived and utilized in different national contexts for journalism and news media, we studied mainstream newspapers in three countries where both newspapers and social media are viable: Japan, Korea, and Finland. Our in-depth interviews with journalists indicate both similarities and differences in the three countries. The most outstanding similarity is that newspapers have not fully incorporated cross-level communications available on social media platforms. Factors related to organizational structures, goals, policies, and procedures served as filters for the incorporation of social media into the news production and distributio…

Choosing the Right Medium for Municipal eParticipation Based on Stakeholder Expectations

2012

Published version of a chapter in the book: Electronic Participation. Also available from the publisher at: http://dx.doi.org/10.1007/978-3-642-33250-0_3 This paper examines the expectations and communication needs of relevant stakeholder groups for municipal eParticipation in a small Norwegian municipality. We identified relevant stakeholder groups with the municipality, and asked them about their communication preferences through a combined Delphi study and survey approach. The findings show that information about local issues, information about issues relevant for the individual stakeholder, and dialogue on business’ needs and employment are the three most important communication needs. …

Audit Institutions in the European Union: Public Service Promotion, Environmental Engagement and COVID Crisis Communication through Social Media

2020

This article analyses Social Media (SM) use as a promotion tool for public institutions in the public audit sector. The authors propose a quantitative model to assess online engagement of 94 European audit institutions (national and regional) with their stakeholders, based on SM and web activity metrics of these institutions, with a focus on pressing matters such as environment, sustainability and the current COVID pandemic. The proposed model may be applied to assess organisations from any public or private sector. The research finds that SM presence helps audit institutions to promote their services more effectively by directing their stakeholders to extensive content on the audit institu…

Decomposing issue patterns in crisis communication: the case of the lost airliner

2018

This research explores the relation between a crisis and public discussion on related issues. In organisational crisis communication, a singleissue strategy is often proposed. Such a strategy, however, may not be adequate in more complex crises where the crisis lifecycle is likely to encompass shorter lifecycles of issues that generate media attention. Decomposing the online crisis debate into a pattern of issues supports understanding of public perceptions, and hence of crisis response and communication. This is investigated through an analysis of Facebook posts prompted by the loss of Malaysia Airlines flight MH370 in 2014. The analysis shows that during the life of the crisis a variety o…

Digital Influencers, Food and Tourism—A New Model of Open Innovation for Businesses in the Ho.Re.Ca. Sector

2022

The choice of influencer marketing as an endorser for promoting products and services is becoming a more and more effective communication strategy of open innovation. Their use of social media platforms, such as Instagram, allows them to be reached by millions of followers all over the world. As a response to the economic crisis that affected Italy after the first wave of the COVID-19 pandemic, Chiara Ferragni, one of the most endorsed influencers worldwide, started a communication campaign with the aim to promote Italian food and tourist destinations (cities of art, seaside, ski and countryside locations, thermal baths, museums, galleries, hotels, etc.). This study analyses Chiara Ferragni…

The functioning of social network in computer mediated communication

2005

Social network, texting e solitudini verbali. L’analisi linguistico-espressiva delle interazioni tra gli studenti universitari su fb

2019

Nowadays, social platforms play a leading role in the ways of social communication and knowledge building. Young people are the main recipients and users of these means, both with positive effects in the learning and cognitive field and also with negative consequences in the social-relational field. Considered in terms of linguistic-communicative analysis, when used in the teaching do-main, social networks have both the advantage of providing ac-cessible corpora of conversational exchanges and that of contin-uously re-proposing the operational and pragmatic centrality of the subject/user. Starting from the parallel between the models of real conver-sation and the realizations of virtual com…

Prior Experience and Student Satisfaction with E-Tandem Language Learning of Spanish and English

2018

Recent literature in the field of foreign language learning has indicated that classroom learning is not necessarily enough for students to acquire proficiency in a foreign language. Learners who achieve a high level in the target language often combine work in the classroom with activities outside it. At the same time, a number of studies indicate that, when foreign language learners do work with their target language beyond the classroom, it is often to practice the receptive skills of reading and listening as opposed to the productive ones of speaking and writing. For this reason, students at The College of New Jersey in the United States and Universidad de Alcalá in Spain were paired up…