Search results for "Competitive Advantage"
showing 10 items of 169 documents
Retail IT and customer loyalty: The moderating role of customer age
2010
Information technology (IT) may represent a source of competitive advantage for retailers. Notwithstanding, there is debate in the literature about the way in which IT influences supplier–customer relationships. In addition, the conclusions regarding the influence of consumer age on attitudes towards the retailer's IT solutions have been mixed. This article proposes and tests a model for the influence of the retailer IT on customer loyalty towards the retailer, evaluating the role of consumer age as a moderator of this relationship. Our results provide evidence of the existence of a two-way positive influence of IT solutions on customer loyalty towards the retail store, that is, through att…
Customer Orientation in Logistics as a Factor Influencing Business Competitive Advantage Creation
2017
Firms are constantly looking for the ways and solutions leading to business competitive advantage creation. One of the most effective and efficient solutions of getting and maintaining sustained, long-term competitive advantage by a firm is to implement customer orientation in business management. First of all, customer orientation - perceived as a key component of market orientation - facilitates identification and fulfilment of a customer’s needs and wants. In the recent years, apart from important place and role within the marketing concept, customer orientation has been more and more frequently taken into consideration in the logistics concept. The implementation of customer orientation…
Economic Intelligence: Using Innovation to Reinvent the Business
2020
This paper is about showing how economic intelligence could be a tool for relevant innovation decision support and how its integration within the firm can strengthen its innovation capabilities, protect itself from competitors and ensure an essential competitive edge. Innovation is a difficult concept to identify. It’s a complex process that involves all of the firm’s behaviors. Innovation is a decisive choice and risk-taking. Today, it holds a prominent place in corporate strategy. Innovative firms need information about their environments that are characterized by stiffer competition, resulting in the need to keep abreast of competitors’ movements, vendor characteristics and changing tech…
Franchising: the dilemma between standardisation and flexibility
2014
Both standardisation and flexibility are naturally linked to franchising and the balance between them has become an important research issue. Literature states that cost minimisation, brand image and innovation are the main reasons that push towards standardisation, while flexibility is claimed (for those that advocate for it) in order to achieve a higher adaptation to local markets and enhance franchisees’ entrepreneurial attitudes. This research will focus on the computer retail sector to find out how franchise networks in services settle this dilemma. Here, franchisors have decided to focus on economies of scale and strong common corporate image as key goals and thus allow franchisees to…
Agder as Mutual Competence Builders: Developing Sustainability as a Competitive Advantage
2015
In this chapter, Agder as Mutual Competence Builders: developing sustainability as a competitive advantage, Karen Landmark, Marianne Rodvelt and Stina Torjesen provide a discussion of companies in the Agder region which are organised in the Eyde-network, and how they have developed a common sustainability agenda in co-operation with the university. The chapter shows how this is followed up by organising an Eyde-school as vocational training in co-operation with the university.
Managerial Ability, Players’ Cultural Diversity, and Sporting and Economic Performance in English Soccer
2012
We use a large homemade database on professional soccer in England to estimate the relevance of managerial ability on performance and the managerial skills in keeping up cultural diversity. The team manager faces a set of very complex tasks. Not only he is the head coach of the soccer team, thus influencing sporting performance, but he can also have an impact on performance, by improving economic efficiency or by limiting the organization innovation in order to foster the creation of organizational routines. The sporting competitive advantage translates into economic and financial performance; therefore the manager is a dominant voice in the financial viability of the club, too. We also mea…
Airport Charges Policy as a Tool for Achieving Competitive Advantage in the Aviation Market
2020
Air transportation plays an important socio-economic role, and an airport, as part of the transportation system, is a significant component of the national infrastructure. The airport is not just a provider of aviation services, whose activities are regulated by the state, but is a self-sustainable commercial complex with its own business goals and development strategy aimed at the growth and economic efficiency of operations. Strengthening its position in the Nordic region is the strategic goal of Riga International Airport. Competitive advantage in airport charges policy should contribute to the accomplishment of this strategic goal - Riga Airport should be the first choice for airport tr…
Sector-based corporate citizenship
2010
This paper approaches the much-debated issue of corporate citizenship (CC). Many models depict the development process of CC, and yet attempts to find one extensive definition remain in progress. We argue that more than one type of citizenship may be needed to fully describe the concept. So far, social factors have dominated the definitions of CC, but citizenship functions can also be found in other areas. In fact, for maximum benefit, the type of citizenship should be tied to the sector and business field of the corporation in question. Using data drawn from three internationally operating corporations headquartered in Finland, we introduce three different types of CC that are in line with…
Happiness at work in knowledge-intensive contexts: Opening the research agenda
2018
In today's business environment, management of knowledge-intensive workers has become one of the most challenging elements to consider. To sustain a company's competitive advantage, highly skilled workers who are perfectly aligned and motivated in the organization are essential. However, happiness becomes essential for these type of employees. Happiness at work is a research topic that is growing in importance among academics, but requires further attention. Through a narrative synthesis method, we review, clarify and suggest future research lines to develop research on happiness at work in knowledge-intensive contexts. JEL classification: J28, I310, M120, Keywords: Happiness at work, Knowl…
La filiera corta: una possibile strategia per migliorare la competitività dell'azienda agraria
2013
The paper aims to determine the possible competitive advantage for farms thatadopt a short supply-chain strategy. In particular, by carriying out an analysis of asample of fruit and vegetable farms, we wanted to find out how the business relatesto the market and the reasons that induced the entrepreneur to move into a shortsupply-chain set up. The study was prompted by the wish to determine, empirically,the economic benefits arising from the adoption of the short supply chain. In fact,there is a vast literature on the economic benefits produced by the short supply chainsuch as the demand stability due to customer loyalty and the ability to influencedirectly the price through the reduction o…