Search results for "Computer Networks"

showing 10 items of 860 documents

Identifying the Ideal Types of Online Shoppers : A Qualitative Analysis of Online Shopping

2020

The tremendous increase in online shopping has created a growing demand to understand online shopping behavior. This study contributes to this understanding by identifying ideal types among online shoppers. An ideal type is an analytical construct used to ascertain similarities and deviations to concrete cases in an individual phenomenon. Theoretically, the study draws from different perspectives to create a multifaceted view of online shoppers. The purpose is not to categorize online shoppers under a specific category but rather to help understand different typically occurring online shopping behaviors. Through thematic analysis of the data from 31 participants, this study presents five id…

MarketingIdeal (set theory)ostokäyttäytyminenComputer Networks and CommunicationsverkkokauppaStrategy and Management05 social sciencesAdvertisingIdeal typeComputer Science ApplicationsManagement Information SystemsQualitative analysisasiakkaatCategorization0502 economics and businessVanguard050211 marketingThematic analysisPsychologyConstruct (philosophy)050203 business & management
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Individualism, collectivism and reward crowdfunding contribution intention and behavior

2021

Abstract The study examines the role of the individualism-collectivism (IDV) cultural dimension in reward crowdfunding contribution intentionality and behavior. An extended Theory of Planned Behavior framework is used for comparative analysis using survey data collected from users of national platforms from opposing cultures along the IDV dimension – China and Finland. Main findings suggest that: attitudes are positively associated with information sharing and financial contribution intentions in both cultures; collectivism enhances the effects of subjective norms on both intentions; behavior control is more strongly observed in individualistic cultures; and information sharing intentions a…

MarketingIndividualistic cultureComputer Networks and CommunicationsInformation sharing05 social sciencesCollectivismTheory of planned behavior02 engineering and technologyComputer Science ApplicationsVDP::Samfunnsvitenskap: 200::Økonomi: 210020204 information systemsManagement of Technology and InnovationIntentionality0502 economics and business0202 electrical engineering electronic engineering information engineeringSurvey data collection050211 marketingHofstede's cultural dimensions theoryDimension (data warehouse)PsychologySocial psychology
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Brands as relationship builders in the virtual world: A bibliometric analysis

2020

Abstract Given the growing role of brands as relationship partners and relationship facilitators and the pre-eminence of the online environment for consumers, this article contributes to the understanding of virtual brand-centric relationships by presenting the first bibliometric mapping analysis of the academic research into the topic from its conception until 2018. Using keyword co-occurrence, it examines 585 records and identifies the most productive countries, journals, influential authors and papers, and research clusters. With 96% of the published records appearing between 2010 and 2018, this analysis revealed that the field is emergent. The research primarily originates from authors …

MarketingInformation managementBibliometric analysisComputer Networks and Communicationsbusiness.industryVirtual worldmedia_common.quotation_subject05 social sciencesIdentity (social science)02 engineering and technologyPublic relationsField (computer science)Computer Science ApplicationsFeelingCategorization020204 information systemsManagement of Technology and Innovation0502 economics and business0202 electrical engineering electronic engineering information engineering050211 marketingSociologyChinabusinessmedia_common
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Mobile Application Diffusion and Success: An Interpretative Approach to Influential Factors

2018

The rapid evolution of mobile computing technology has been attributed to the increasing capitalizing by companies on this innovative business medium. The result of conformity between technology advancement and market demand increment for mobility has led to the development of different categories of mobile businesses in recent years. This research reviews the previous related literature to the subject and by deploying meta-synthesis as a systematic quantitative method; a generic model covering important factors contributing to mobile application diffusion is presented. The proposed comprehensive model consists of users' specifications, technical aspects and contextual factors in the first …

MarketingKnowledge managementComputer Networks and CommunicationsComputer sciencebusiness.industryStrategy and Managementmedia_common.quotation_subject05 social sciencesMobile computingConformityComputer Science ApplicationsManagement Information Systems0502 economics and business050211 marketingDiffusion (business)business050203 business & managementmedia_common
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Categorizing networked services The role of intrinsic-, user network- and complement network attributes

2009

PurposeThis paper aims to investigate the properties and attributes of networked services and to propose a general categorization scheme for such services.Design/methodology/approachTwo separate studies were conducted to test the validity and applicability of the categorization scheme. First, industry experts categorized a set of pre‐selected mobile services based on the services' dominant source of value. Second, a large‐scale end‐user study of the same services was conducted for testing cross‐service differences between the proposed service categories in terms of what drives perceived customer value. It is argued that services can be categorized on the basis of whether their dominant sour…

MarketingScheme (programming language)Value (ethics)Service (business)servicesComputer scienceServices marketingTest (assessment)Categorizationservices marketingmobile communication systemscomputer networksMarketingSet (psychology)computerComplement (set theory)computer.programming_languageEuropean Journal of Marketing
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Consumers in Information Technology Enabled Service Encounters: Perceptions and Tradeoffs in Multi-Channel Interactions

2015

This study examines information technology enabled, multi-channel service context from the end-user's perspective and, more specifically, from the perspective of a consumer, in particular the extent to which the multi-channel interaction experience results in consumer satisfaction and any tradeoffs that consumers make in the evaluation of the context of service. Empirical results from our online survey with mobile consumers indicate that the variables included in the model have a direct impact on consumer satisfaction when considered individually. There are, however, tradeoffs between variables (e.g., problem-handling and record accuracy; scalability and usability of service) when considere…

MarketingService (business)ta113Knowledge managementComputer Networks and Communicationsbusiness.industryEnd userComputer scienceService delivery frameworkStrategy and Managementmulti-channel interactionconsumer satisfactionInformation technologyUsabilityContext (language use)Computer Science ApplicationsManagement Information Systemsservice encountersScalabilityService guaranteebusinessInternational Journal of E-Services and Mobile Applications (IJESMA)
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Identifying patterns in channel usage across the search, purchase and post-sales stages of shopping

2015

Different motivations explain channel choice for search, purchase and post-sales.Channel choice is affected by the product category: search/purchase goods.Product involvement is the most relevant variable explaining multichannel behavior.Cross-channel synergies as consumers use both channels at each shopping stage.Meaningful segments based on the choice of channel are identified and characterized. Consumers today are using various channels to complete their purchase process. As shoppers pursue different goals at each stage of the process, channel choice may be explained by different drivers for search, purchase and post-sales activities. Our research framework is based on an extension of th…

MarketingTransaction costProduct categoryVendes PromocióComputer Networks and Communicationsbusiness.industryProcess (engineering)AdvertisingEconomiaClothingComputer Science ApplicationsVariable (computer science)Conceptual frameworkManagement of Technology and InnovationCompresMarketingbusinessCommunication channel
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Facebook brand community bonding: The direct and moderating effect of value creation behaviour

2019

Abstract The present research deepens in the understanding of brand bonding in Facebook brand communities, drawing on value creation behaviours, the parasocial interaction paradigm and the attachment theory. Building up on these theories, our proposed conceptual model posits a direct relationship between value creation behaviour and brand community bonding, resulting from users’ interactions with other community members. The study also examines the moderating role of value co-creation behaviour on community members’ predispositions to develop emotionally based relationships with brands. The sample of the study consisted of 370 followers of brand Facebook pages and the model was assessed usi…

MarketingValue (ethics)Value creationComputer Networks and Communicationsmedia_common.quotation_subject05 social sciencesParasocial interaction02 engineering and technologyModerationComputer Science ApplicationsBrand community020204 information systemsManagement of Technology and Innovation0502 economics and business0202 electrical engineering electronic engineering information engineeringConceptual modelAttachment theory050211 marketingPsychologySocial psychologyPractical implicationsmedia_commonElectronic Commerce Research and Applications
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Designing a multi-layer edge-computing platform for energy-efficient and delay-aware offloading in vehicular networks

2021

Abstract Vehicular networks are expected to support many time-critical services requiring huge amounts of computation resources with very low delay. However, such requirements may not be fully met by vehicle on-board devices due to their limited processing and storage capabilities. The solution provided by 5G is the application of the Multi-Access Edge Computing (MEC) paradigm, which represents a low-latency alternative to remote clouds. Accordingly, we envision a multi-layer job-offloading scheme based on three levels, i.e., the Vehicular Domain, the MEC Domain and Backhaul Network Domain. In such a view, jobs can be offloaded from the Vehicular Domain to the MEC Domain, and even further o…

Markov ModelsVehicular ad hoc networkComputer Networks and CommunicationsComputer scienceDistributed computing5G; Edge Computing; Markov Models; Reinforcement Learning; Vehicular NetworksLoad balancing (computing)Reinforcement LearningDomain (software engineering)ServerEdge ComputingReinforcement learningVehicular NetworksMarkov decision process5GEdge computingEfficient energy useComputer Networks
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New approach to delay-dependent H∞ control for continuous-time Markovian jump systems with time-varying delay and deficient transition descriptions

2015

Abstract This paper proposes an input–output (IO) approach to the delay-dependent stability analysis and H ∞ controller synthesis for a class of continuous-time Markovian jump linear systems (MJLSs). The concerned systems are with a time-varying delay in the state and deficient mode information in the Markov stochastic process, which simultaneously involves the exactly known, partially unknown and uncertain transition rates. It is first shown that the original system with time-varying delay can be reformulated by a new IO model through a process of two-term approximation and the stability problem of the original system can be transformed into the scaled small gain (SSG) problem of the IO mo…

Markov chainComputer Networks and CommunicationsStochastic processApplied MathematicsProcess (computing)Mode (statistics)Markov processState (functional analysis)Stability (probability)symbols.namesakeControl and Systems EngineeringControl theorySignal ProcessingsymbolsMathematicsJournal of the Franklin Institute
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