Search results for "Congruency"
showing 8 items of 8 documents
On Response Bias in the Face Congruency Effect for Internal and External Features
2017
Some years ago Cheung et al. (2008) proposed the complete design (CD) for measuring the failure of selective attention in composite objects. Since the CD is a fully balanced design, analysis of response bias may reveal potential effects of the experimental manipulation, the stimulus material, and/or attributes of the observers. Here we used the CD to prove whether external features modulate perception of internal features with the context congruency paradigm (Nachson et al., 1995; Meinhardt-Injac et al., 2010) in a larger sample of N = 303 subjects. We found a large congruency effect (Cohen's d = 1.78), which was attenuated by face inversion (d = 1.32). The congruency relation also strongly…
The background music-content congruence of TV advertisements: A neurophysiological study
2021
Abstract Music affects viewers’ responses to advertisements. In this study we present the findings of an experiment that investigates the emotional and cognitive reactions of subjects’ brains during exposure to television advertisements with music congruent, and incongruent, with the advertisement content. We analyze the electroencephalography signals and eye-tracking behaviors of a group of 90 women watching six TV advertisements. The study's findings suggested that incongruent music generates higher levels of attention and advertisement recall. On the other hand, frontal asymmetry measured through electroencephalography was shown to be higher with congruent music. Similarly, cognitive wor…
Multisensory integration of drumming actions: musical expertise affects perceived audiovisual asynchrony
2009
We investigated the effect of musical expertise on sensitivity to asynchrony for drumming point-light displays, which varied in their physical characteristics (Experiment 1) or in their degree of audiovisual congruency (Experiment 2). In Experiment 1, 21 repetitions of three tempos x three accents x nine audiovisual delays were presented to four jazz drummers and four novices. In Experiment 2, ten repetitions of two audiovisual incongruency conditions x nine audiovisual delays were presented to 13 drummers and 13 novices. Participants gave forced-choice judgments of audiovisual synchrony. The results of Experiment 1 show an enhancement in experts' ability to detect asynchrony, especially fo…
Positive gender congruency effects on shopper responses:Field evidence from a gender egalitarian culture
2021
National audience; This field study examined how customer-employee interactions are affected by the congruency between an employee's gender and the perceived gender image of the consumption context in one of the most gender equal cultures in the world (Scandinavia). Mystery shoppers had a service encounter with an employee across a set of physical commercial settings that were classified according to their gender image. The mystery shoppers noted the gender of the employee, provided employee evaluations, and indicated word-of-mouth (WOM) ratings. Shoppers who had a gender congruent service encounter (e.g., a female employee in a “feminine” consumption context) reported more favorable employ…
Genetic Normalized Convolution
2011
Normalized convolution techniques operate on very few samples of a given digital signal and add missing information, trough spatial interpolation. From a practical viewpoint, they make use of data really available and approximate the assumed values of the missing information. The quality of the final result is generally better than that obtained by traditional filling methods as, for example, bilinear or bicubic interpolations. Usually, the position of the samples is assumed to be random and due to transmission errors of the signal. Vice versa, we want to apply normalized convolution to compress data. In this case, we need to arrange a higher density of samples in proximity of zones which c…
Film, music and induced mixed-emotion
2011
This Master's Thesis examines the relationship between film, music and induced mixed-emotion with particular focus on the effect of semantic congruency and musical background on emotion ratings. This study provides further understanding of which emotions are felt during film watching and provide an answer to whether or not there is a difference between musicians' and non-musicians' emotional reactions. A brief overview of emotion research conducted with audio and visual stimuli, as well as in film, is provided. The discussion includes the following topics: visual primacy, semantic congruency and cognitivst/emotivist theory. The difference between musicians and non-musicians as supported by …
Levels of cognitive congruence between managers and team members’ perceptions of cooperation at work
2019
Much of the research on the psychological dynamics of performance teams suffers from the following limitations: consideration of only one theoretical framework and analysis of just one perspective (e.g., manager&ndash
Antecedents and consequences of perceived investment value
2014
To gain a more comprehensive view to non-institutional investment behavior, this study develops and tests a set of hypotheses linking self-congruence, risk profile and investment experience with perceived investment value (PIV). In addition, the study tests direct and indirect effects of PIV on positive word-of-mouth. The hypotheses are tested on data from 440 private investors. The findings reveal that 1) self-congruence and risk profile are positively associated with five out of six of the PIV dimensions, 2) the relationship between PIV and word-of-mouth are more complex than is generally thought, and 3) user experience moderates four out of the twelve hypothesized paths. The study contri…